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Arora, Neeraj
University of Wisconsin - Madison - Department of Marketing Dreze, Xavier
University of Pennsylvania - The Wharton School Ghose, Anindya
New York University - Leonard N. Stern School of Business Hess, James D.
University of Houston Iyengar, Raghuram
University of Pennsylvania - Marketing Department Jing, Bing
New York University (NYU) - Department of Information, Operations, and Management Sciences Joshi, Yogesh V.
University of Maryland - Department of Marketing Kumar, V.
Georgia State University Lurie, Nicholas H.
University of Connecticut School of Business Neslin, Scott
Dartmouth College - Tuck School of Business Sajeesh, S.
City University of New York, CUNY Baruch College, Zicklin School of Business Su, Meng
Guanghua School of Management Syam, Niladri B.
University of Houston - C.T. Bauer College of Business Thomas, Jacquelyn
Northwestern University - Integrated Marketing Communications Program Zhang, Z. John
University of Pennsylvania - The Wharton School - Department of Marketing
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| Posted: |
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14 Apr 08
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Last Revised:
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04 Apr 12
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669
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9
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retail, shopping behavior, customer relationship management, share-of-wallet, loyalty
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