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Shankar, Venkatesh's
Scholarly Papers
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Aggregate Statistics |
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Total
Downloads
2,094 |
Total
Citations
12 |
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1.
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Shankar, Venkatesh
Texas A&M University (TAMU) - Department of Marketing
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529
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2.
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Shankar, Venkatesh
Texas A&M University (TAMU) - Department of Marketing Venkatesh, Alladi
affiliation not provided to SSRN Hofacker, Charles
affiliation not provided to SSRN Naik, Prasad A.
University of California, Davis
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445
(29,709)
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3
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Mobile marketing, Retailing, Interactivity, Wireless, Strategy, Marketing communications
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3.
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Shankar, Venkatesh
Texas A&M University (TAMU) - Department of Marketing
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359
(38,893)
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Services marketing, firm value, customer satisfaction, marketing strategy, innovation, Internet
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4.
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Neslin, Scott
Dartmouth College - Tuck School of Business Shankar, Venkatesh
Texas A&M University (TAMU) - Department of Marketing
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227
(66,313)
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6
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Customer relationship management, Marketing channels, Customer value, Database marketing
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5.
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Shankar, Venkatesh
Texas A&M University (TAMU) - Department of Marketing Inman, Jeff
University of Pittsburgh - Marketing Group Mantrala, Murali
affiliation not provided to SSRN Kelley, J. Eileen
affiliation not provided to SSRN Rizley, Ross
affiliation not provided to SSRN
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154
(95,688)
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Shopper behavior, Multichannel marketing, In-store marketing, Retailer, Manufacturer
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6.
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Kushwaha, Tarun
University of North Carolina Kenan-Flagler Business School Shankar, Venkatesh
Texas A&M University (TAMU) - Department of Marketing
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11 May 12
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Last Revised:
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10 Mar 13
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109
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Customer relationship management, channels, multichannel marketing, retailing
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7.
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Shankar, Venkatesh
Texas A&M University (TAMU) - Department of Marketing Liu, Yan
affiliation not provided to SSRN
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106
(129,770)
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Advertising, Brand equity, Product harm crisis, Kalman filter, BLP approach
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8.
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Lilien, Gary L.
Pennsylvania State University - Institute for the Study of Business Markets Roberts, John
Australian Graduate School of Management Shankar, Venkatesh
Texas A&M University (TAMU) - Department of Marketing
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85
(150,598)
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marketing models, decision-making, marketing analytics, implementation
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9.
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Bezawada, Ram
State University of New York at Buffalo Balachander, Subramanian
Purdue University - Krannert School of Management Kannan, P.K.
University of Maryland - Robert H. Smith School of Business Shankar, Venkatesh
Texas A&M University (TAMU) - Department of Marketing
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48
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1
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cross-category sales, aisle management, display placement, spatial model, marketing mix
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10.
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Ailawadi, Kusum L.
Dartmouth College - Tuck School of Business Donthu, Naveen
Georgia State University - J. Mack Robinson College of Business Gauri, Dinesh K.
Syracuse University Shankar, Venkatesh
Texas A&M University (TAMU) - Department of Marketing Beauchamp, Jonathan Pierre
affiliation not provided to SSRN
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32
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2
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Communication, Promotion, Advertising, New media: Resource allocation, Trade promotion, Consumer promotion, Accounting; Legal issues
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Records 1 -
10
of 10 matches
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