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Mingyu Joo

SSRN Author Rank: 13,731 by Downloads and 32,922 by Citations

 Assistant Professor
 

Ohio State University (OSU) - Department of Marketing and Logistics


 2100 Neil Ave.
 Columbus, OH 43210-1144
 United States
 HOME PAGE: http://www.mingyujoo.com
 email address

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. Mingyu Joo's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
2,506
Total
Citations
6
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Joo, Mingyu
Ohio State University (OSU) - Department of Marketing and Logistics
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Zhu, Yi
University of Minnesota - Carlson School of Management
Posted:
07 Dec 10
Last Revised:
16 Dec 14
1,570
(6,360)
 

2.  
Television Advertising and Online Search | Show Abstract | Download This Paper | Open PDF in Browser |
Management Science, Forthcoming
Number of Pages in PDF File: 36
Joo, Mingyu
Ohio State University (OSU) - Department of Marketing and Logistics
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Cowgill, Bo
University of California, Berkeley
Zhu, Yi
University of Minnesota - Carlson School of Management
Posted:
15 May 13
Last Revised:
22 Jun 14
498
(28,161)
6

3.  
Joo, Mingyu
Ohio State University (OSU) - Department of Marketing and Logistics
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Gauri, Dinesh K.
Walton College of Business
Posted:
15 Jul 15
Last Revised:
13 Apr 16
27
(226,174)
 

4.  
Joo, Mingyu
Ohio State University (OSU) - Department of Marketing and Logistics
Thompson, Michael L
The Procter and Gamble Company
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
07 Jan 16
Last Revised:
20 Jul 16
0
(262,202)
 


Records 1 - 4 of 4 matches
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