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Hardie, Bruce


 SSRN Author Rank: 4,520 by Downloads
 

London Business School


 Regent's Park
 London, NW1 4SA
 United Kingdom
 email address

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. Hardie, Bruce's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
5,341
Total
Citations
96
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Fader, Peter
University of Pennsylvania - Marketing Department
Hardie, Bruce
London Business School
Posted:
16 Sep 05
1,122
(9,283)
6

2.  
Jerath, Kinshuk
Columbia University - Columbia Business School
Fader, Peter
University of Pennsylvania - Marketing Department
Hardie, Bruce
London Business School
Posted:
22 Jun 07
Last Revised:
04 Apr 12
777
(16,398)
4

3.  
Jerath, Kinshuk
Columbia University - Columbia Business School
Fader, Peter
University of Pennsylvania - Marketing Department
Hardie, Bruce
London Business School
Posted:
14 Nov 10
Last Revised:
22 Dec 13
605
(23,380)
 

4.  
Fader, Peter
University of Pennsylvania - Marketing Department
Hardie, Bruce
London Business School
Posted:
14 Jun 06
Last Revised:
04 Apr 12
560
(26,011)
7

5.  
CLV: More than Meets the Eye | Show Abstract | Download |
Marketing Research, Summer 2006
Accepted Paper Series
Fader, Peter
University of Pennsylvania - Marketing Department
Hardie, Bruce
London Business School
Lee, Ka Lok
University of Pennsylvania - Marketing Department
Posted:
12 Jul 06
558
(26,132)
1

6.  
Fader, Peter
University of Pennsylvania - Marketing Department
Hardie, Bruce
London Business School
Shang, Jen
Indiana University
Posted:
06 Apr 09
Last Revised:
09 May 11
515
(29,103)
7

7.  
Counting Your Customers the Easy Way: An Alternative to the Pareto/NBD Model | Show Abstract | Download |
Marketing Science, Vol. 24, pp. 275-284, Spring 2005
Accepted Paper Series
Fader, Peter
University of Pennsylvania - Marketing Department
Hardie, Bruce
London Business School
Lee, Ka Lok
University of Pennsylvania - Marketing Department
Posted:
19 Aug 04
392
(41,262)
16

8.  
Fader, Peter
University of Pennsylvania - Marketing Department
Hardie, Bruce
London Business School
Jerath, Kinshuk
Columbia University - Columbia Business School
Posted:
18 Sep 06
372
(43,986)
2

9.  
How to Project Patient Persistency | Show Abstract | Download |
Foresight: The International Journal of Applied Forecasting, Vol. 8, pp. 31-35, 2007
Accepted Paper Series
Lee, Ka Lok
University of Pennsylvania - Marketing Department
Fader, Peter
University of Pennsylvania - Marketing Department
Hardie, Bruce
London Business School
Posted:
03 Nov 07
156
(110,385)
 

10.   Incl. Electronic Paper
Ascarza, Eva
Columbia Business School - Marketing
Hardie, Bruce
London Business School
Posted:
30 Jul 11
Last Revised:
02 Dec 13
151
(113,582)
 

11.  
Modeling Loss Aversion and Reference Dependence Effects on Brand Choice | Show Abstract | Download |
Marketing Science, Vol. 12, No. 4, pp. 378-394, 1993
Accepted Paper Series
Hardie, Bruce
London Business School
Johnson, Eric J.
Columbia Business School - Marketing
Fader, Peter
University of Pennsylvania - Marketing Department
Posted:
28 Jun 09
92
(165,859)
53

12.  
Watching Customers Decide: Process Measures Add Insights to Choice Modeling Experiments | Show Abstract | Download |
Marketing Research, Vol. 9, Nol. 1, pp. 32-38, 1997
Accepted Paper Series
Johnson, Eric J.
Columbia Business School - Marketing
Meyer, Robert J.
University of Pennsylvania - Marketing Department
Hardie, Bruce
London Business School
Anderson, Paul
London Business School
Posted:
03 May 11
41
(251,631)
 

13.   Incl. Electronic Paper
Chylinski, Mathew
University of New South Wales (UNSW)
Roberts, John H.
affiliation not provided to SSRN
Hardie, Bruce
London Business School
Posted:
18 Sep 12
Last Revised:
07 Nov 12
 

14.  
Chylinski, Mathew
University of New South Wales (UNSW)
Roberts, John
Australian Graduate School of Management
Hardie, Bruce
London Business School
Posted:
12 Mar 12
Last Revised:
26 Mar 12
 

15.  
RFM and CLV: Using Iso-Value Curves for Customer Base Analysis | Show Abstract |
Journal of Marketing Research, Vol.42, pp. 415-430, November 2005
Accepted Paper Series
Fader, Peter
University of Pennsylvania - Marketing Department
Hardie, Bruce
London Business School
Lee, Ka Lok
University of Pennsylvania - Marketing Department
Posted:
19 Aug 04
 


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