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Hardie, Bruce's
Scholarly Papers
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Aggregate Statistics |
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Total
Downloads
4,770 |
Total
Citations
83 |
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1.
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Fader, Peter
University of Pennsylvania - Marketing Department Hardie, Bruce
London Business School
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1,035
(8,774)
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5
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Retention, churn, forecasting, customer base analysis, probability models, beta-geometric
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2.
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Jerath, Kinshuk
Carnegie Mellon University - David A. Tepper School of Business Fader, Peter
University of Pennsylvania - Marketing Department Hardie, Bruce
London Business School
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22 Jun 07
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Last Revised:
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04 Apr 12
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730
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4
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Customer-base analysis, Pareto/NBD, BG/NBD, customer attrition
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3.
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Fader, Peter
University of Pennsylvania - Marketing Department Hardie, Bruce
London Business School
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14 Jun 06
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Last Revised:
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04 Apr 12
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551
(22,317)
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5
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customer lifetime value, beta-geometric, discrete-Weibull, retention elasticity
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4.
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Fader, Peter
University of Pennsylvania - Marketing Department Hardie, Bruce
London Business School Lee, Ka Lok
University of Pennsylvania - Marketing Department
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530
(23,554)
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1
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customer lifetime value, probability models
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5.
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Fader, Peter
University of Pennsylvania - Marketing Department Hardie, Bruce
London Business School Shang, Jen
Indiana University Bloomington
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06 Apr 09
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Last Revised:
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09 May 11
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467
(27,819)
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4
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BG/BB, beta-geometric, beta-binomial, customer-base analysis, customer lifetime value, CLV, RFM, Pareto/NBD
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6.
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Jerath, Kinshuk
Carnegie Mellon University - David A. Tepper School of Business Fader, Peter
University of Pennsylvania - Marketing Department Hardie, Bruce
London Business School
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14 Nov 10
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Last Revised:
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08 Jan 13
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411
(32,983)
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Customer-base analysis, probability models, Pareto/NBD, scalability, data aggregation, information loss
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7.
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Fader, Peter
University of Pennsylvania - Marketing Department Hardie, Bruce
London Business School Lee, Ka Lok
University of Pennsylvania - Marketing Department
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353
(39,629)
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13
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Customer Base Analysis, Repeat Buying, Pareto/NBD, Probability Models, Forecasting, Lifetime Value
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8.
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Fader, Peter
University of Pennsylvania - Marketing Department Hardie, Bruce
London Business School Jerath, Kinshuk
Carnegie Mellon University - David A. Tepper School of Business
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348
(40,328)
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2
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customer lifetime value, Pareto/NBD
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9.
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Lee, Ka Lok
University of Pennsylvania - Marketing Department Fader, Peter
University of Pennsylvania - Marketing Department Hardie, Bruce
London Business School
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146
(100,091)
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10.
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Hardie, Bruce
London Business School Johnson, Eric J.
Columbia Business School - Marketing Fader, Peter
University of Pennsylvania - Marketing Department
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84
(151,441)
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49
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brand choice, buyer behavior, choice models, reference effects
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11.
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Ascarza, Eva
Columbia Business School Hardie, Bruce
London Business School
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30 Jul 11
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Last Revised:
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11 Apr 12
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79
(157,283)
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Churn, retention, contractual settings, access services, hidden Markov models, RFM, latent variable models
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12.
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Johnson, Eric J.
Columbia Business School - Marketing Meyer, Robert J.
University of Pennsylvania - Marketing Department Hardie, Bruce
London Business School Anderson, Paul
London Business School
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36
(228,125)
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13.
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Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects
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Show Abstracts |
Hide Abstracts |
Versions (2)
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Chylinski, Mathew
University of New South Wales (UNSW) Roberts, John H.
affiliation not provided to SSRN Hardie, Bruce
London Business School
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Posted:
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18 Sep 12
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Last Revised:
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07 Nov 12
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Chylinski, Mathew
University of New South Wales (UNSW) Roberts, John H.
affiliation not provided to SSRN Hardie, Bruce
London Business School
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0
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consumer utility, preference dynamics, associative learning
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Chylinski, Mathew
University of New South Wales (UNSW) Roberts, John
Australian Graduate School of Management Hardie, Bruce
London Business School
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consumer utility, preference dynamics, associative learning
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14.
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Chylinski, Mathew
University of New South Wales (UNSW) Roberts, John
Australian Graduate School of Management Hardie, Bruce
London Business School
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| Posted: |
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12 Mar 12
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Last Revised:
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26 Mar 12
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Consumer utility, preference dynamics, associative learning
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15.
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Fader, Peter
University of Pennsylvania - Marketing Department Hardie, Bruce
London Business School Lee, Ka Lok
University of Pennsylvania - Marketing Department
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Customer lifetime value, CLV, RFM, customer base analysis, Pareto/NBD
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Records 1 -
15
of 15 matches
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