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Bucklin, Randolph E.'s
Scholarly Papers
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Aggregate Statistics |
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Total
Downloads
9,959 |
Total
Citations
75 |
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1.
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Trusov, Michael
University of Maryland - Robert H. Smith School of Business Bucklin, Randolph E.
UCLA Anderson School of Management Pauwels, Koen H.
Ozyegin University
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08 May 08
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Last Revised:
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20 Feb 09
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5,901
(415)
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25
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Word-of-Mouth Marketing, Internet, Social Networks, Vector Autoregression
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2.
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Bucklin, Randolph E.
UCLA Anderson School of Management Sismeiro, Catarina
Imperial College London, Tanaka Business School
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1,288
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Internet, Marketing, E-commerce, World Wide Web, Clickstream Data
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3.
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Rutz, Oliver J.
Yale School of Management Bucklin, Randolph E.
UCLA Anderson School of Management
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1,105
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15
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Internet, Advertising, Paid Search, Bayesian Methods
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4.
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Trusov, Michael
University of Maryland - Robert H. Smith School of Business Bodapati, Anand V.
University of California, Los Angeles (UCLA) - Anderson School of Management Bucklin, Randolph E.
UCLA Anderson School of Management
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777
(13,741)
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12
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Internet, Social Networking, Bayesian Methods
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5.
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Rutz, Oliver J.
Yale School of Management Bucklin, Randolph E.
UCLA Anderson School of Management
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26 Oct 07
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Last Revised:
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16 May 08
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736
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22
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Internet, Advertising, Paid Search, Spillover, Goodwill, Nerlove-Arrow Model, Bayesian Dynamic Linear Model (DLM)
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6.
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Sismeiro, Catarina
Imperial College London, Tanaka Business School Mizik, Natalie
University of Washington Bucklin, Randolph E.
UCLA Anderson School of Management
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152
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1
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Time series analysis, panel data, segmentation, marketing strategy
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Records 1 -
6
of 6 matches
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1
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