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Dinner, Isaac M.'s
Scholarly Papers
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Aggregate Statistics |
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Total
Downloads
1,113 |
Total
Citations
4 |
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1.
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Dinner, Isaac M.
University of North Carolina - Chapel Hill van Heerde, Harald J.
Massey University Neslin, Scott
Dartmouth College - Tuck School of Business
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07 Nov 11
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05 Sep 12
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363
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advertising elasticity, search advertising, banner advertising, multi-channel, cross effects, bayesian methods, dynamic linear model, return on investment
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2.
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Dinner, Isaac M.
University of North Carolina - Chapel Hill Mizik, Natalie
University of Washington Lehmann, Donald R.
Columbia Business School - Marketing
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08 Jan 09
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Last Revised:
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05 Sep 12
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293
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Marketing Strategy, R&D, Marketing Metrics, Event Study, Post-Earnings-Announcement Drift
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3.
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Mizik, Natalie
University of Washington Knowles, Jonathan
Type 2 Consulting Dinner, Isaac M.
University of North Carolina - Chapel Hill
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254
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Corporate Branding, Mergers, Event Study, Calendar-Time Portfolio Analysis
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4.
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Dinner, Isaac M.
University of North Carolina - Chapel Hill Johnson, Eric J.
Columbia Business School - Marketing Goldstein, Daniel G.
Microsoft Research New York City Liu, Kaiya
University of South Dakota - School of Business
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14 Jul 09
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Last Revised:
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05 Sep 12
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203
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defaults, query theory, decision making, preference construction
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Records 1 -
4
of 4 matches
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