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Kübler, Raoul V.'s
Scholarly Papers
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Total Downloads
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1.
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Kübler, Raoul V. Christian-Albrechts-Universitaet at Kiel Albers, Sönke University of Kiel
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89
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brand evaluation, effectiveness of communication instruments, product recall, seemingly unrelated regression
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Kübler, Raoul V. Christian-Albrechts-Universitaet at Kiel Albers, Sönke University of Kiel
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30
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Product Recall, Product Crisis, Communication, Retail Industry, Consumer Goods, Content Analysis, 3SLS
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3.
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Kübler, Raoul V. Christian-Albrechts-Universitaet at Kiel Proppe, Dennis Christian-Albrechts-Universitaet at Kiel
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26
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advertising agencies, advertising award shows, creative success, fake campaigns, new business, partial least squares
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Records 1 -
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