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Rosa, Jose Antonio
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Professor of Marketing and Sustainable Business Practices
University of Wyoming College of Business
1000 E. University Avenue Dept. 3275 Laramie, WY 82071 United States 307-766-6159 (Phone) 307-766-3488 (Fax)
email address
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Rosa, Jose Antonio's
Scholarly Papers
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Total Downloads
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Bohlmann, Jonathan affiliation not provided to SSRN Spanjol, Jelena University of Illinois at Chicago Qualls, William J. University of Illinois at Urbana-Champaign - Department of Business Administration Rosa, Jose Antonio University of Wyoming College of Business
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26 Dec 10
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Last Revised:
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20 Jul 11
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120
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Innovation, Customer Dynamics, Product Dynamics, Radical Innovation, New Product Development, Qualitative Interviews
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Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty
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Blocker, Christopher Phillips Colorado State University Ruth, Julie A. Rutgers, The State University of New Jersey - Marketing Sridharan, Srinivas affiliation not provided to SSRN Beckwith, Colin Emory University Ekici, Ahmet Bilkent University Goudie-Hutton, Martina University College Dublin (UCD) Rosa, Jose Antonio University of Wyoming College of Business Saatcioglu, Bige HEC Paris (Groupe HEC) - Marketing Talukdar, Debabrata State University of New York at Buffalo - School of Management Trujillo, Carlos Andres Universidad de los Andes, Colombia - School of Business Administration Varman, Rohit affiliation not provided to SSRN
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Posted:
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15 Mar 12
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Last Revised:
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13 Mar 13
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28
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Blocker, Christopher Phillips Colorado State University Ruth, Julie A. Rutgers, The State University of New Jersey - Marketing Sridharan, Srinivas affiliation not provided to SSRN Beckwith, Colin Emory University Ekici, Ahmet Bilkent University Goudie-Hutton, Martina University College Dublin (UCD) Rosa, Jose Antonio University of Wyoming College of Business Saatcioglu, Bige HEC Paris (Groupe HEC) - Marketing Talukdar, Debabrata State University of New York at Buffalo - School of Management Trujillo, Carlos Andres Universidad de los Andes, Colombia - School of Business Administration Varman, Rohit affiliation not provided to SSRN
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6
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Poverty, Subsistence marketplaces, Transformative consumer research, Felt deprivation, Power
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Blocker, Christopher Phillips Colorado State University Ruth, Julie A. Rutgers, The State University of New Jersey - Marketing Sridharan, Srinivas affiliation not provided to SSRN Beckwith, Colin Emory University Ekici, Ahmet Bilkent University Goudie-Hutton, Martina University College Dublin (UCD) Rosa, Jose Antonio University of Wyoming College of Business Saatcioglu, Bige HEC Paris (Groupe HEC) - Marketing Talukdar, Debabrata State University of New York at Buffalo - School of Management Trujillo, Carlos Andres Universidad de los Andes, Colombia - School of Business Administration Varman, Rohit affiliation not provided to SSRN
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15 Mar 12
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Last Revised:
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13 Mar 13
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22
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