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Allenby, Greg M.


 SSRN Author Rank: 1,021 by Downloads
 

Ohio State University (OSU) - Department of Marketing and Logistics


 2100 Neil Avenue
 Columbus, OH 43210-1144
 United States
 email address


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. Allenby, Greg M.'s Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
15,446
Total
Citations
167
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Rossi, Peter E.
University of California, Los Angeles (UCLA) - Anderson School of Management
McCulloch, Robert E.
University of Chicago - Booth School of Business
Posted:
28 Jan 05
3,220
(1,486)
1

2.  
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Rossi, Peter E.
University of California, Los Angeles (UCLA) - Anderson School of Management
Posted:
17 Sep 02
1,946
(3,615)
132

3.  
Choice Models in Marketing: Economic Assumptions, Challenges and Trends | Show Abstract | Download |
Foundations and Trends in Marketing, Vol. 2, No. 2, 2007, Fisher College of Business Working Paper Series
Accepted Paper Series
Chandukala, Sandeep R.
Indiana University - Kelley School of Business - Department of Marketing
Kim, Jaehwan
Korea University Business School (KUBS)
Otter, Thomas
Goethe University Frankfurt, Department of Marketing
Rossi, Peter E.
University of California, Los Angeles (UCLA) - Anderson School of Management
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
05 Feb 08
Last Revised:
12 May 14
1,035
(10,584)
1

4.  
The Effect of Media Advertising on Brand Consideration and Choice | Show Abstract | Download |
Fisher College of Business Working Paper
Working Paper Series
Terui, Nobuhiko
Tohoku University - Graduate School of Economics & Management
Ban, Masataka
Tohoku University - Economics & Management
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
02 Sep 07
Last Revised:
04 Apr 10
918
(12,712)
1

5.  
Teaching Bayesian Statistics to Marketing and Business Students | Show Abstract | Download |
Fisher College of Business Working Series, Chicago GSB Research Paper Series
Working Paper Series
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Rossi, Peter E.
University of California, Los Angeles (UCLA) - Anderson School of Management
Posted:
14 Feb 08
Last Revised:
19 Feb 08
878
(13,627)
 

6.  
Bayesian Applications in Marketing | Show Abstract | Download |
Chicago Booth Research Paper No. 09-15
Working Paper Series
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Rossi, Peter E.
University of California, Los Angeles (UCLA) - Anderson School of Management
Posted:
10 Mar 09
Last Revised:
19 May 10
847
(14,383)
1

7.  
Bueschken, Joachim
Catholic University of Eichstätt-Ingolstadt
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
14 Jul 09
730
(17,932)
 

8.  
Kim, Jaehwan
Korea University Business School (KUBS)
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Rossi, Peter E.
University of California, Los Angeles (UCLA) - Anderson School of Management
Posted:
02 Jun 04
543
(27,190)
 

9.  
Dotson, Jeffrey
Vanderbilt University
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
02 Jul 08
Last Revised:
27 Sep 10
445
(35,293)
1

10.  
Jen, Lichung
National Taiwan University - Department of International Business
Chou, Chien-Heng
Chinese Culture University
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
18 Nov 06
348
(47,594)
1

11.  
Dotson, Jeffrey
Vanderbilt University
Retzer, Joseph J.
Maritz Research
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
18 Nov 06
Last Revised:
19 Feb 08
298
(57,247)
1

12.  
An Integrated Model of Discrete Choice and Response Time | Show Abstract | Download |
Fisher College of Business Working Paper No. 2006-01-007
Working Paper Series
Otter, Thomas
Goethe University Frankfurt, Department of Marketing
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Van Zandt, Trisha
Ohio State University
Posted:
29 Mar 06
298
(57,247)
5

13.  
Bayesian Analysis of Hierarchical Effects | Show Abstract | Download |
Fisher College of Business Working Paper
Working Paper Series
Chandukala, Sandeep R.
Indiana University - Kelley School of Business - Department of Marketing
Dotson, Jeffrey
Vanderbilt University
Brazell, Jeff D.
The Modellers, LLC
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
04 Jun 08
Last Revised:
12 May 14
257
(67,558)
 

14.  
Dotson, Jeffrey
Vanderbilt University
Lenk, Peter
University of Michigan, Stephen M. Ross School of Business
Brazell, Jeff D.
The Modellers, LLC
Otter, Thomas
Goethe University Frankfurt, Department of Marketing
MacEachern, Steven N.
Ohio State University (OSU)
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
04 May 09
Last Revised:
04 Apr 10
248
(70,139)
1

15.  
Bueschken, Joachim
Catholic University of Eichstätt-Ingolstadt
Otter, Thomas
Goethe University Frankfurt, Department of Marketing
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
11 Jan 13
247
(70,426)
 

16.  
Kim, Jaehwan
Korea University Business School (KUBS)
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Rossi, Peter E.
University of California, Los Angeles (UCLA) - Anderson School of Management
Posted:
12 Oct 05
238
(73,271)
8

17.  
Investigating Endogeneity Bias in Marketing | Show Abstract | Download |
Fisher College of Business Working Paper No. 2006-06-001
Working Paper Series
Liu, Qing
University of Wisconsin-Madison
Otter, Thomas
Goethe University Frankfurt, Department of Marketing
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
08 Sep 06
232
(75,261)
2

18.  
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Garratt, Mark J.
In4mation Insights
Rossi, Peter E.
University of California, Los Angeles (UCLA) - Anderson School of Management
Posted:
17 Feb 08
196
(89,416)
3

19.  
Identifying Unmet Demand | Show Abstract | Download |
Fisher College of Business Working Paper No. 1564290
Working Paper Series
Chandukala, Sandeep R.
Indiana University - Kelley School of Business - Department of Marketing
Edwards, Yancy
affiliation not provided to SSRN
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
05 Mar 10
188
(93,036)
1

20.  
Satomura, Takuya
Keio University - Faculty of Business and Commerce
Kim, Jaehwan
Korea University Business School (KUBS)
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
16 May 09
Last Revised:
10 Aug 10
185
(94,456)
4

21.  
Models of Sequential Evaluation in Best-Worst Choice Tasks | Show Abstract | Download |
Fisher College of Business Working Paper No. 2072496
Working Paper Series
Dyachenko, Tatiana
Ohio State University (OSU) - Fisher College of Business
Naylor, Rebecca Walker
Ohio State University (OSU) - Department of Marketing and Logistics
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
02 Jun 12
Last Revised:
21 Feb 14
183
(95,411)
 

22.  
A Direct Utility Model for Market Basket Data | Show Abstract | Download |
Fisher College of Business Working Paper No. 1443390
Working Paper Series
Lee, Sanghak
University of Iowa - Department of Marketing
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
10 Aug 09
180
(96,937)
 

23.  
Lee, Sanghak
University of Iowa - Department of Marketing
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
17 Apr 11
Last Revised:
16 Apr 12
157
(109,775)
 

24.  
A Category-Level Model of Asymmetric Complements | Show Abstract | Download |
Fisher College of Business Working Paper
Working Paper Series
Lee, Sanghak
University of Iowa - Department of Marketing
Kim, Jaehwan
Korea University Business School (KUBS)
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
28 Apr 10
157
(109,775)
 

25.  
Hasegawa, Shohei
Tohoku University - Graduate School of Economics & Management
Terui, Nobuhiko
Tohoku University - Graduate School of Economics & Management
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
08 Mar 11
Last Revised:
01 Mar 12
153
(112,373)
 

26.  
Intermediate Media Effects | Show Abstract | Download |
Fisher College of Business Working Paper
Working Paper Series
Chandukala, Sandeep R.
Indiana University - Kelley School of Business - Department of Marketing
Dotson, Jeffrey
Vanderbilt University
Brazell, Jeff D.
The Modellers, LLC
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
08 Jul 07
148
(115,611)
 

27.  
Economic Valuation of Product Features | Show Abstract | Download |
Fisher College of Business Working Paper No. 2013-05-01
Working Paper Series
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Brazell, Jeff D.
The Modellers, LLC
Howell, John R.
Pennsylvania State University - Department of Marketing
Rossi, Peter E.
University of California, Los Angeles (UCLA) - Anderson School of Management
Posted:
11 Oct 13
Last Revised:
16 Aug 14
145
(117,649)
 

28.  
Chandukala, Sandeep R.
Indiana University - Kelley School of Business - Department of Marketing
Unnava, H. Rao
Ohio State University (OSU) - Department of Marketing and Logistics
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
07 Dec 06
138
(122,780)
 

29.  
Valuation of Patented Product Features | Show Abstract | Download |
Fisher College of Business Working Paper No. 2013-05-02
Working Paper Series
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Brazell, Jeff D.
The Modellers, LLC
Howell, John R.
Pennsylvania State University - Department of Marketing
Rossi, Peter E.
University of California, Los Angeles (UCLA) - Anderson School of Management
Posted:
04 Dec 13
Last Revised:
16 Aug 14
132
(127,387)
 

30.  
Choice Models for Budgeted Demand and Constrained Allocation | Show Abstract | Download |
Fisher College of Business Working Paper No. 1939109
Working Paper Series
Satomura, Takuya
Keio University - Faculty of Business and Commerce
Brazell, Jeff D.
The Modellers, LLC
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
05 Oct 11
110
(146,543)
1

31.  
Bueschken, Joachim
Catholic University of Eichstätt-Ingolstadt
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
12 Sep 13
109
(147,535)
 

32.  
Choice Models with Fixed Costs | Show Abstract | Download |
Fisher College of Business Working Paper
Working Paper Series
Howell, John R.
Pennsylvania State University - Department of Marketing
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
28 Mar 12
Last Revised:
11 Jun 13
106
(150,550)
1

33.  
Otter, Thomas
Goethe University Frankfurt, Department of Marketing
Gilbride, Timothy
University of Notre Dame
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
01 Feb 11
82
(178,532)
2

34.  
Liu, Qing
University of Wisconsin-Madison
Dean, Angela
Ohio State University (OSU)
Bakken, David
Harris Interactive
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
18 Nov 06
79
(182,638)
 

35.  
Liu, Qing
University of Wisconsin-Madison
Dean, Angela
Ohio State University (OSU)
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
05 Mar 10
72
(192,908)
 

36.  
Howell, John R.
Pennsylvania State University - Department of Marketing
Lee, Sanghak
University of Iowa - Department of Marketing
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
13 Jun 13
61
(210,872)
 

37.  
Chandukala, Sandeep R.
Indiana University - Kelley School of Business - Department of Marketing
Long-Tolbert, S.
University of Toledo, Marketing and International Business
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
05 Mar 10
57
(218,090)
 

38.  
Monetizing Ratings Data for Product Research | Show Abstract | Download |
Fisher College of Business Working Paper No. 2014-05-01
Working Paper Series
Hardt, Nino
Ohio State University (OSU) - Fisher College of Business
Varbanov, Alex
Procter & Gamble Company
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
08 Mar 14
31
(278,073)
 

39.  
Structural Models of Complementary Choices | Show Abstract | Download |
Marketing Letters, Forthcoming
Working Paper Series
Berry, Steven
Yale University - Department of Economics
Khwaja, Ahmed
Yale School of Management
Kumar, Vineet
Harvard Business School
Musalem, Andres
Duke University - Fuqua School of Business
Wilbur, Kenneth C.
University of California, San Diego (UCSD) - Rady School of Management
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Anand, Bharat N.
Harvard University - Strategy Unit
Chintagunta, Pradeep K.
University of Chicago
Hanemann, W. Michael
University of California, Berkeley - The Richard & Rhoda Goldman School of Public Policy
Jeziorski, Przemyslaw
University of California, Berkeley - Haas School of Business
Mele, Angelo
Johns Hopkins University - Carey Business School
Posted:
13 Aug 14
27
(291,032)
 

40.  
Sequential Sampling Models of Choice: Some Recent Advances | Show Abstract | Download |
Marketing Letters; July 2008, Vol. 19, Issue 3/4, pp. 255-267, 13p, 1 Chart
Accepted Paper Series
Otter, Thomas
Goethe University Frankfurt, Department of Marketing
johnson, joe
affiliation not provided to SSRN
Rieskamp, Joerg
University of Basel
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Brazell, Jeff D.
The Modellers, LLC
Diederich, Adele
affiliation not provided to SSRN
Hutchinson, J. Wesley
University of Pennsylvania - Marketing Department
MacEachern, Steven N.
Ohio State University (OSU)
Ruan, Shiling
Ohio State University (OSU)
Townsen, James T.
Indiana University Bloomington - Department of Psychology
Posted:
26 Sep 12
Last Revised:
27 Sep 12
22
(309,797)
 

41.  
A Direct Utility Model for Asymmetric Complements | Show Abstract |
Marketing Science, Vol. 32, No. 3, 2013; pp. 454-470; DOI: 10.1287/mksc.2013.0782
Accepted Paper Series
Lee, Sanghak
University of Iowa - Department of Marketing
Kim, Jaehwan
Korea University Business School (KUBS)
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
13 Nov 13
 

42.  
The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis | Show Abstract |
Marketing Science, Vol. 32, No. 4, 2013; pp. 533-553; DOI: 10.1287/mksc.2013.0779
Accepted Paper Series
Büschken, Joachim
Catholic University of Eichstaett-Ingolstadt
Otter, Thomas
Goethe University Frankfurt, Department of Marketing
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
13 Nov 13
 

43.  
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
13 May 10
 


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