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Allenby, Greg M.


 SSRN Author Rank: 1,039 by Downloads
 

Ohio State University (OSU) - Department of Marketing and Logistics


 2100 Neil Avenue
 Columbus, OH 43210-1144
 United States
 email address


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. Allenby, Greg M.'s Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
14,800
Total
Citations
164
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Rossi, Peter E.
University of California, Los Angeles (UCLA) - Anderson School of Management
McCulloch, Robert E.
University of Chicago - Booth School of Business
Posted:
28 Jan 05
3,155
(1,448)
1

2.  
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Rossi, Peter E.
University of California, Los Angeles (UCLA) - Anderson School of Management
Posted:
17 Sep 02
1,889
(3,621)
130

3.  
Choice Models in Marketing: Economic Assumptions, Challenges and Trends | Show Abstract | Download |
Foundations and Trends in Marketing, Vol. 2, No. 2, 2007, Fisher College of Business Working Paper Series
Accepted Paper Series
Chandukala, Sandeep R.
Kelley School of Business, Indiana University - Department of Marketing
Kim, Jaehwan
Korea University Business School (KUBS)
Otter, Thomas
Goethe University Frankfurt, Department of Marketing
Rossi, Peter E.
University of California, Los Angeles (UCLA) - Anderson School of Management
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
05 Feb 08
Last Revised:
27 Oct 08
1,015
(10,401)
1

4.  
The Effect of Media Advertising on Brand Consideration and Choice | Show Abstract | Download |
Fisher College of Business Working Paper
Working Paper Series
Terui, Nobuhiko
Tohoku University - Graduate School of Economics & Management
Ban, Masataka
Tohoku University - Economics & Management
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
02 Sep 07
Last Revised:
04 Apr 10
891
(12,753)
1

5.  
Teaching Bayesian Statistics to Marketing and Business Students | Show Abstract | Download |
Fisher College of Business Working Series, Chicago GSB Research Paper Series
Working Paper Series
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Rossi, Peter E.
University of California, Los Angeles (UCLA) - Anderson School of Management
Posted:
14 Feb 08
Last Revised:
19 Feb 08
862
(13,395)
 

6.  
Bayesian Applications in Marketing | Show Abstract | Download |
Chicago Booth Research Paper No. 09-15
Working Paper Series
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Rossi, Peter E.
University of California, Los Angeles (UCLA) - Anderson School of Management
Posted:
10 Mar 09
Last Revised:
19 May 10
810
(14,722)
1

7.  
Bueschken, Joachim
Catholic University of Eichstätt-Ingolstadt
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
14 Jul 09
657
(19,983)
 

8.  
Kim, Jaehwan
Korea University Business School (KUBS)
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Rossi, Peter E.
University of California, Los Angeles (UCLA) - Anderson School of Management
Posted:
02 Jun 04
537
(26,361)
 

9.  
Dotson, Jeffrey
Vanderbilt University
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
02 Jul 08
Last Revised:
27 Sep 10
437
(34,564)
1

10.  
Jen, Lichung
National Taiwan University - Department of International Business
Chou, Chien-Heng
Chinese Culture University
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
18 Nov 06
344
(46,342)
1

11.  
Dotson, Jeffrey
Vanderbilt University
Retzer, Joseph J.
Maritz Research
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
18 Nov 06
Last Revised:
19 Feb 08
296
(55,378)
1

12.  
An Integrated Model of Discrete Choice and Response Time | Show Abstract | Download |
Fisher College of Business Working Paper No. 2006-01-007
Working Paper Series
Otter, Thomas
Goethe University Frankfurt, Department of Marketing
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Van Zandt, Trisha
Ohio State University
Posted:
29 Mar 06
295
(55,603)
5

13.  
Bayesian Analysis of Hierarchical Effects | Show Abstract | Download |
Fisher College of Business Working Paper
Working Paper Series
Chandukala, Sandeep R.
Kelley School of Business, Indiana University - Department of Marketing
Dotson, Jeffrey
Vanderbilt University
Brazell, Jeffrey P.
The Modellers
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
04 Jun 08
Last Revised:
04 Mar 10
250
(67,182)
 

14.  
Dotson, Jeffrey
Vanderbilt University
Lenk, Peter
The Stephen M. Ross School of Business at the University of Michigan
Brazell, Jeffrey P.
The Modellers
Otter, Thomas
Goethe University Frankfurt, Department of Marketing
MacEachern, Steven N.
Ohio State University (OSU)
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
04 May 09
Last Revised:
04 Apr 10
242
(69,204)
1

15.  
Kim, Jaehwan
Korea University Business School (KUBS)
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Rossi, Peter E.
University of California, Los Angeles (UCLA) - Anderson School of Management
Posted:
12 Oct 05
235
(71,329)
8

16.  
Investigating Endogeneity Bias in Marketing | Show Abstract | Download |
Fisher College of Business Working Paper No. 2006-06-001
Working Paper Series
Liu, Qing
Ohio State University
Otter, Thomas
Goethe University Frankfurt, Department of Marketing
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
08 Sep 06
230
(72,972)
2

17.  
Bueschken, Joachim
Catholic University of Eichstätt-Ingolstadt
Otter, Thomas
Goethe University Frankfurt, Department of Marketing
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
11 Jan 13
219
(76,745)
 

18.  
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Garratt, Mark J.
In4mation Insights
Rossi, Peter E.
University of California, Los Angeles (UCLA) - Anderson School of Management
Posted:
17 Feb 08
194
(86,771)
3

19.  
Identifying Unmet Demand | Show Abstract | Download |
Fisher College of Business Working Paper No. 1564290
Working Paper Series
Chandukala, Sandeep R.
Kelley School of Business, Indiana University - Department of Marketing
Edwards, Yancy
affiliation not provided to SSRN
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
05 Mar 10
182
(92,317)
1

20.  
Satomura, Takuya
Keio University - Faculty of Business and Commerce
Kim, Jaehwan
Korea University Business School (KUBS)
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
16 May 09
Last Revised:
10 Aug 10
180
(93,249)
4

21.  
A Direct Utility Model for Market Basket Data | Show Abstract | Download |
Fisher College of Business Working Paper No. 1443390
Working Paper Series
Lee, Sanghak
University of Iowa - Department of Marketing
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
10 Aug 09
173
(96,741)
 

22.  
A Category-Level Model of Asymmetric Complements | Show Abstract | Download |
Fisher College of Business Working Paper
Working Paper Series
Lee, Sanghak
University of Iowa - Department of Marketing
Kim, Jaehwan
Korea University Business School (KUBS)
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
28 Apr 10
156
(106,191)
 

23.  
Models of Sequential Evaluation in Best-Worst Choice Tasks | Show Abstract | Download |
Fisher College of Business Working Paper No. 2072496
Working Paper Series
Dyachenko, Tatiana
Ohio State University (OSU) - Fisher College of Business
Naylor, Rebecca Walker
Ohio State University (OSU) - Department of Marketing and Logistics
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
02 Jun 12
Last Revised:
21 Feb 14
153
(108,066)
 

24.  
Lee, Sanghak
University of Iowa - Department of Marketing
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
17 Apr 11
Last Revised:
16 Apr 12
153
(108,066)
 

25.  
Hasegawa, Shohei
Tohoku University - Graduate School of Economics & Management
Terui, Nobuhiko
Tohoku University - Graduate School of Economics & Management
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
08 Mar 11
Last Revised:
01 Mar 12
149
(110,576)
 

26.  
Intermediate Media Effects | Show Abstract | Download |
Fisher College of Business Working Paper
Working Paper Series
Chandukala, Sandeep R.
Kelley School of Business, Indiana University - Department of Marketing
Dotson, Jeffrey
Vanderbilt University
Brazell, Jeffrey P.
The Modellers
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
08 Jul 07
144
(113,912)
 

27.  
Chandukala, Sandeep R.
Kelley School of Business, Indiana University - Department of Marketing
Unnava, H. Rao
Ohio State University (OSU) - Department of Marketing and Logistics
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
07 Dec 06
135
(120,330)
 

28.  
Choice Models for Budgeted Demand and Constrained Allocation | Show Abstract | Download |
Fisher College of Business Working Paper No. 1939109
Working Paper Series
Satomura, Takuya
Keio University - Faculty of Business and Commerce
Brazell, Jeff
The Modellers
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
05 Oct 11
105
(146,016)
1

29.  
Choice Models with Fixed Costs | Show Abstract | Download |
Fisher College of Business Working Paper
Working Paper Series
Howell, John R.
Pennsylvania State University - Department of Marketing
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
28 Mar 12
Last Revised:
11 Jun 13
98
(153,169)
 

30.  
Bueschken, Joachim
Catholic University of Eichstätt-Ingolstadt
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
12 Sep 13
92
(160,987)
 

31.  
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Brazell, Jeffrey P.
The Modellers
Howell, John R.
Pennsylvania State University - Department of Marketing
Rossi, Peter E.
University of California, Los Angeles (UCLA) - Anderson School of Management
Posted:
11 Oct 13
Last Revised:
05 Feb 14
91
(162,218)
 

32.  
Liu, Qing
Ohio State University
Dean, Angela
Ohio State University (OSU)
Bakken, David
Harris Interactive
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
18 Nov 06
79
(176,047)
 

33.  
Otter, Thomas
Goethe University Frankfurt, Department of Marketing
Gilbride, Timothy
University of Notre Dame
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
01 Feb 11
78
(177,391)
2

34.  
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Brazell, Jeffrey P.
The Modellers
Howell, John R.
Pennsylvania State University - Department of Marketing
Rossi, Peter E.
University of California, Los Angeles (UCLA) - Anderson School of Management
Posted:
04 Dec 13
75
(184,493)
 

35.  
Liu, Qing
Ohio State University
Dean, Angela
Ohio State University (OSU)
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
05 Mar 10
71
(187,417)
 

36.  
Chandukala, Sandeep R.
Kelley School of Business, Indiana University - Department of Marketing
Long-Tolbert, S.
University of Toledo, Marketing and International Business
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
05 Mar 10
52
(219,543)
 

37.  
Howell, John R.
Pennsylvania State University - Department of Marketing
Lee, Sanghak
University of Iowa - Department of Marketing
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
13 Jun 13
46
(231,844)
 

38.  
Sequential Sampling Models of Choice: Some Recent Advances | Show Abstract | Download |
Marketing Letters; July 2008, Vol. 19, Issue 3/4, pp. 255-267, 13p, 1 Chart
Accepted Paper Series
Otter, Thomas
Goethe University Frankfurt, Department of Marketing
johnson, joe
affiliation not provided to SSRN
Rieskamp, Joerg
University of Basel
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Brazell, Jeff
The Modellers
Diederich, Adele
affiliation not provided to SSRN
Hutchinson, J. Wesley
University of Pennsylvania - Marketing Department
MacEachern, Steven N.
Ohio State University (OSU)
Ruan, Shiling
Ohio State University (OSU)
Townsen, James T.
Indiana University Bloomington - Department of Psychology
Posted:
26 Sep 12
Last Revised:
27 Sep 12
20
(305,793)
 

39.  
Hardt, Nino
Ohio State University (OSU) - Fisher College of Business
Varbanov, Alex
Procter & Gamble Company
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
08 Mar 14
10
(345,354)
 

40.  
A Direct Utility Model for Asymmetric Complements | Show Abstract |
Marketing Science, Vol. 32, No. 3, 2013; pp. 454-470; DOI: 10.1287/mksc.2013.0782
Accepted Paper Series
Lee, Sanghak
University of Iowa - Department of Marketing
Kim, Jaehwan
Korea University Business School (KUBS)
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
13 Nov 13
 

41.  
The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis | Show Abstract |
Marketing Science, Vol. 32, No. 4, 2013; pp. 533-553; DOI: 10.1287/mksc.2013.0779
Accepted Paper Series
Büschken, Joachim
Catholic University of Eichstaett-Ingolstadt
Otter, Thomas
Goethe University Frankfurt, Department of Marketing
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
13 Nov 13
 

42.  
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
13 May 10
 


Records 1 - 42 of 42 matches
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