Selected Entire List   Batra, Rajeev  SSRN Author Rank: 5,965 by Downloads  Sebastian S. Kresge Professor of Marketing   Stephen M. Ross School of Business at the University of Michigan  701 Tappan Street  Ann Arbor, MI 48109  United States  734-764-0118 (Phone)  734-936-0274 (Fax)  HOME PAGE: http://www.bus.umich.edu/academic/faculty/rajeevba.html  email address   SSRN's personal information usage policy Authors: If anything on this page requires updating or correction, please go to your SSRN User HeadQuarters and make the change.

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. Batra, Rajeev's Scholarly Papers Click on the title of any column to sort the table by that column. Aggregate Statistics Total Downloads 3,646 Total Citations 9 Papers (3) Authors Date Downloads  (Rank) Citations ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected   Selected   Selected      Original List  Original List     All Versions  Hide All Versions     All Abstracts  Hide All Abstracts     Legend Legend close   eDocument is available from the SSRN eLibrary for free eDocument is available for a fee 1.   The Situational Impact of Brand Image Beliefs | Show Abstract Hide Abstract | Download | Journal of Consumer Psychology, Vol. 14, No. 3, pp. 318-330, 2004 Accepted Paper Series Batra, Rajeev Stephen M. Ross School of Business at the University of Michigan Homer, Pamela M. California State University, Long Beach - College of Business Administration Posted: 10 Jun 04 2,247 (2,316) 3 Brand Image, Brand Personality, Nonverbal Advertising, Celebrity Advertising, Non-functional brand beliefs 2.   How Perceived Brand Globalness Creates Brand Value | Show Abstract Hide Abstract | Download | Working Paper Series Steenkamp, Jan‐Benedict EM University of North Carolina (UNC) at Chapel Hill - Marketing Area Batra, Rajeev Stephen M. Ross School of Business at the University of Michigan Alden, Dana L. University of Hawaii at Manoa - Department of Marketing Posted: 15 Nov 02 1,397 (5,289) 6 3.   How Perceived Brand Globalness Creates Brand Value | Show Abstract Hide Abstract | Download | Journal of International Business Studies, Vol. 34, Issue 1, pp. 53-65, 2003 Accepted Paper Series E. M. Steenkamp, Jan-Benedict affiliation not provided to SSRN Batra, Rajeev Stephen M. Ross School of Business at the University of Michigan Alden, Dana L. University of Hawaii at Manoa - Department of Marketing Posted: 14 Apr 11 2 (335,836)   Records 1 - 3 of 3 matches [ 1 ]

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