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Gupta, Sunil
 SSRN Author Rank: 4,386 by Downloads
 

Harvard Business School


 Soldiers Field Road
 Morgan 270C
 Boston, MA 02163
 United States
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. Gupta, Sunil's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
4,748		 Total
Citations
45
Authors Date Downloads
 (Rank) 		Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Valuing Customers | Show Abstract | Download |
Journal of Marketing Research, pp. 7-18, February 2004, HBS Marketing Research Paper No. 03-08
Accepted Paper Series
Gupta, Sunil
Harvard Business School
Lehmann, Donald R.
Columbia Business School - Marketing
Stuart, Jennifer Ames
Novartis International
Posted:
13 Nov 03
Last Revised:
27 Jul 11
3,109
(1,276) 		42
2.  
Do Friends Influence Purchases in a Social Network? | Show Abstract | Download |
Harvard Business School Marketing Unit Working Paper No. 09-123
Working Paper Series
Iyengar, Raghuram
University of Pennsylvania - Marketing Department
Han, Sangman
Sungkyunkwan University - School of Management
Gupta, Sunil
Harvard Business School
Posted:
20 Apr 09
1,597
(4,161) 		1
3.  
Choice in Computer-Mediated Environments | Show Abstract | Download |
Marketing Letters, Vol. 8, No. 3, pp. 287-296, 1997
Accepted Paper Series
Winer, Russell S.
New York University (NYU) - Department of Marketing
Deighton, John
Harvard Business School
Gupta, Sunil
Harvard Business School
Johnson, Eric J.
Columbia Business School - Marketing
Mellers, Barbara
University of California, Berkeley - Marketing Group
Morwitz, Vicki
New York University (NYU) - Department of Marketing
O'Guinn, Thomas C.
University of Wisconsin - Madison - Department of Marketing
Rangaswamy, Arvind
Pennsylvania State University - Department of Marketing
Sawyer, Alan
affiliation not provided to SSRN
Posted:
29 Jun 09
42
(215,644) 		2
4.  
The New York Times Paywall | Show Abstract |
Harvard Business School Marketing Unit Case No. 512-077
Working Paper Series
Kumar, Vineet
Harvard Business School
Anand, Bharat N.
Harvard University - Strategy Unit
Gupta, Sunil
Harvard Business School
Oberholzer-Gee, Felix
Harvard Business School, Strategy Unit
Posted:
08 May 12
 
5.  
Groupon | Show Abstract |
Harvard Business School Marketing Unit Case No. 511-094
Working Paper Series
Gupta, Sunil
Harvard Business School
Weaver, Ray
Harvard Business School
Rood, Dharmishta
Harvard Business School
Posted:
13 Mar 12
 
6.  
BBVA Compass: Marketing Resource Allocation | Show Abstract |
Harvard Business School Marketing Unit Case No. 511-096
Working Paper Series
Gupta, Sunil
Harvard Business School
Davies-Gavin, Joseph
Harvard Business School
Posted:
13 Mar 12
 
7.  
PatientsLikeMe: An Online Community of Patients | Show Abstract |
Harvard Business School Marketing Unit Case No. 511-093
Working Paper Series
Gupta, Sunil
Harvard Business School
Riis, Jason
Harvard Business School
Posted:
28 Feb 12
 
8.  
TripAdvisor | Show Abstract |
Harvard Business School Marketing Unit Case No. 511-004
Working Paper Series
Gupta, Sunil
Harvard Business School
Herman, Kerry
Harvard Business School
Posted:
01 Feb 12
 
9.  
Bank of America: Mobile Banking | Show Abstract |
HBS Case No. 510-063, Harvard Business School Marketing Unit
Working Paper Series
Gupta, Sunil
Harvard Business School
Herman, Kerry
Harvard Business School
Posted:
02 Jun 10
 
10.  
Backchannelmedia: Making Television 'Clickable' | Show Abstract |
HBS Case Number: 509-026, Harvard Business School Marketing Unit
Working Paper Series
Gupta, Sunil
Harvard Business School
Shukla, Kavita
Harvard Business School
Clayton, Zachary
Harvard Business School
Posted:
20 May 09
 
11.  
Allocating Marketing Resources | Show Abstract |
MARKETING MIX DECISIONS: NEW PERSPECTIVES AND PRACTICES, Roger A. Kerin and Rob O'Regan, eds., American Marketing Association, Chicago, IL, 2008, Harvard Business School Marketing Research Paper No. 08-069
Accepted Paper Series
Gupta, Sunil
Harvard Business School
Steenburgh, Thomas J.
Darden Graduate School of Business
Posted:
12 Feb 08
Last Revised:
21 Jun 08
 
12.  
Leveraging Information Across Categories | Show Abstract |
Quantitative Marketing and Economics, Vol. 1, No. 4, pp. 425-465, December 2003, HBS Marketing Unit Research Paper No. 03-06
Accepted Paper Series
Iyengar, Raghurim
Columbia Business School
Ansari, Asim
Columbia Business School - Marketing
Gupta, Sunil
Harvard Business School
Posted:
03 Jan 04
Last Revised:
15 Jun 11
 

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