Associate Professor of Marketing Strategy and Innovation
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
P.O. Box 1738
email address
Erasmus Research Institute of Management (ERIM)
P.O. Box 1738
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Langerak, Fred's
Scholarly Papers
Click on the title of any column to sort the table by that
column.
Aggregate Statistics
Total 4,078
Total Citations 4
1.
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
Langerak, Fred Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
2,004(2,813)
customer relationship management, marketing strategy, marketing performance
2.
Langerak, Fred Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
Verlegh, Peeter W.J. Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
de Valck, Kristine Erasmus University Rotterdam - Rotterdam School of Management (RSM)
574(21,228)
1
virtual community, satisfaction, internet, consumers, relationship age
3.
Langerak, Fred Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
424(31,655)
market orientation, predictive validity, business performance
4.
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
Donkers, Bas Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Langerak, Fred Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
404(33,669)
customer loyalty, distribution channels, customer value
5.
Langerak, Fred Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Hultink, E.J. Delft University of Technology
Robben, Henry S.J. Nyenrode University
332(42,852)
market orientation, innovation, performance evaluation, studies, statistical analysis
6.
den Hartigh, Erik Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Langerak, Fred Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Commandeur, Harry R. Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
124(115,133)
self-reinforcing mechanisms, increasing returns, management, economics
7.
Klein, Martin H. Erasmus University Rotterdam (EUR) - Department of Strategic Management and Entrepreneurship
den Hartigh, Erik Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Commandeur, Harry R. Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Langerak, Fred Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
64(177,952)
increasing returns, industry sensitivity, scale effects, learning effects, network effects, social interaction effects
8.
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
Langerak, Fred Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
36(228,783)
9.
Rijsdijk, S. A. Erasmus University - Rotterdam School of Management
Langerak, Fred Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Hultink, E.J. Delft University of Technology
33(235,824)
product meaningfulness, product superiority
10.
de Valck, Kristine Erasmus University Rotterdam - Rotterdam School of Management (RSM)
Langerak, Fred Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Verhoef, Peter C. University of Groningen - Department of Marketing & Marketing Research
Verlegh, Peeter W.J. Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
33(235,824)
11.
Langerak, Fred Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Hultink, E.J. Delft University of Technology
Robben, Henry S.J. Nyenrode University
30(243,551)
3
12.
Langerak, Fred Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Commandeur, Harry R. Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
20(275,477)
increasing returns, management, economics, network effects, interaction effects
.
Langerak, Fred's
Other Papers
Note: the statistics on these "Other Papers" are not used
in determining an Author's rank.
Aggregate Statistics
Total 0
Total Citations 0
1.
Klein, Martin H. Erasmus University Rotterdam (EUR) - Department of Strategic Management and Entrepreneurship
den Hartigh, Erik Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Commandeur, Harry R. Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Langerak, Fred Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Increasing returns, industry sensitivity, scale effects, learning effects, network effects, social interaction effects
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