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Moorman, Christine


 SSRN Author Rank: 42,310 by Downloads
 T. Austin Finch, Sr. Professof of Business Administration
 

Duke University - Fuqua School of Business


 United States
 919.660.7856 (Phone)
 919.681-6245 (Fax)
 HOME PAGE: http://www.duke.edu/~moorman
 email address

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. Moorman, Christine's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
451
Total
Citations
9
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Subjective Knowledge, Search Locations, and Consumer Choice | Show Abstract | Download |
Journal of Consumer Research, 2005
Accepted Paper Series
Moorman, Christine
Duke University - Fuqua School of Business
Diehl, Kristin
University of Southern California - Marshall School of Business
Brinberg, David
Virginia Polytechnic Institute & State University
Kidwell, Blair
Virginia Polytechnic Institute & State University - Department of Marketing
Posted:
20 Dec 03
268
(61,953)
6

2.  
The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation | Show Abstract | Download |
ERIM Report Series Reference No. ERS-2011-008-MKT
Working Paper Series
Noordhoff, Corine
affiliation not provided to SSRN
Kyriakopoulos, Kyriakos
Maastricht University - Department of Marketing
Moorman, Christine
Duke University - Fuqua School of Business
Pauwels, Pieter
Hasselt University
Dellaert, Benedict G. C.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Posted:
28 Mar 11
134
(121,027)
 

3.  
The Effect of Standardized Information on Firm Survival and Marketing Strategies | Show Abstract | Download |
Marketing Science, Vol. 24, pp. 263-274, 2005
Accepted Paper Series
Moorman, Christine
Duke University - Fuqua School of Business
Mela, Carl F.
Duke University - Fuqua School of Business
Du, Rex Yuxing
Duke University
Posted:
01 Apr 07
49
(225,376)
3

4.  
Bradley, Dondeena
affiliation not provided to SSRN
Pappalardo, Janis
U.S. Federal Trade Commission - Bureau of Economics
Ratchford, Brian T.
University of Texas at Dallas
Moorman, Christine
Duke University - Fuqua School of Business
Ferraro, Rosellina
University of Maryland - Robert H. Smith School of Business
Huber, Joel
Duke University - Fuqua School of Business
Posted:
23 Oct 12
 

5.   Incl. Electronic Paper
Moorman, Christine
Duke University - Fuqua School of Business
Wies, Simone
Maastricht University - Department of Finance
Mizik, Natalie
University of Washington
Spencer, Fredrika J.
University of North Carolina at Wilmington
Posted:
24 Jul 12
Last Revised:
29 Jan 13
 

6.  
Tradeoffs in Marketing Exploitation and Exploration Strategies: The Overlooked Role of Market Orientation | Show Abstract |
International Journal of Research in Marketing 21 (3), pp. 219-240, 2004
Accepted Paper Series
Kyriakopoulos, Kyriakos
ALBA Graduate Business School at The American College of Greece
Moorman, Christine
Duke University - Fuqua School of Business
Posted:
08 Apr 12
 

7.   Incl. Electronic Paper
Moorman, Christine
Duke University - Fuqua School of Business
Huber, Joel C.
Duke University - Fuqua School of Business
Ferraro, Rosellina
University of Maryland - Robert H. Smith School of Business
Posted:
29 Oct 11
Last Revised:
24 Oct 12
 

8.  
Enhancing Consumers' Motivation, Ability and Opportunity to Process Brand Information from Ads | Show Abstract |
Journal of Marketing, Vol. 55, pp. 32-53, October 1991
Accepted Paper Series
MacInnis, Deborah J.
University of Southern California - Marketing Department
Moorman, Christine
Duke University - Fuqua School of Business
Posted:
13 Mar 07
 


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