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Puntoni, S.
 SSRN Author Rank: 23,450 by Downloads
 

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)


 P.O. Box 1738
 Room T08-21
 3000 DR Rotterdam, 3000 DR
 Netherlands
 email address

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. Puntoni, S.'s Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
890		 Total
Citations
0
Authors Date Downloads
 (Rank) 		Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Polysemy in Advertising | Show Abstract | Download |
ERIM Report Series Reference No. ERS-2006-043-MKT, Journal of Advertising, Forthcoming
Accepted Paper Series
Puntoni, S.
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Schroeder, Jonathan E.
Rochester Institute of Technology
Ritson, Mark
London Business School
Posted:
23 Dec 06
484
(26,896) 		 
2.  
'Emotional' Versus 'Emotioneel': Advertising Language and Emotional Appraisal | Show Abstract | Download |
ERIM Report Series Reference No. ERS-2006-066-MKT, Journal of Consumer Research, Vol. 35, pp. 1012-25, April 2009
Accepted Paper Series
Puntoni, S.
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Posted:
16 Jan 07
220
(68,572) 		 
3.  
Categorization by Groups | Show Abstract | Download |
ERIM Report Series Reference No. ERS-2006-044-MKT
Working Paper Series
Hamilton, Rebecca
University of Maryland - Robert H. Smith School of Business
Puntoni, S.
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Tavassoli, Nader T.
Massachusetts Institute of Technology (MIT) - Sloan School of Management
Posted:
23 Dec 06
94
(142,374) 		 
4.  
Gender Identity Salience and Perceived Vulnerability to Breast Cancer | Show Abstract | Download |
ERIM Report Series Reference No. ERS-2008-063-MKT
Working Paper Series
Sweldens, Steven
affiliation not provided to SSRN
Puntoni, S.
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Tavassoli, Nader T.
Massachusetts Institute of Technology (MIT) - Sloan School of Management
Posted:
03 Nov 08
55
(193,778) 		 
5.  
Categorization by Groups | Show Abstract | Download |
ERIM Report Series Reference No. ERS-2006-044-MKT
Working Paper Series
Hamilton, R.W.
affiliation not provided to SSRN
Puntoni, S.
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Tavassoli, Nader T.
Massachusetts Institute of Technology (MIT) - Sloan School of Management
Posted:
03 Nov 08
15
(295,615) 		 
6.  
Advertising-Induced Embarrassment | Show Abstract | Download |
ERIM Report Series Reference No. ERS-2013-003-MKT
Working Paper Series
Puntoni, S.
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
de Hooge, Ilona
Erasmus University Rotterdam (EUR)
Verbeke, Willem
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Posted:
16 Apr 13
11
(309,860) 		 
7.  
Identity-Based Consumer Behavior | Show Abstract | Download |
Katholieke Universiteit Leuven: Faculty of Business and Economics OR 1201
Working Paper Series
Reed, Americus
University of Pennsylvania - Department of Marketing
Forehand, Mark R.
University of Washington - Michael G. Foster School of Business
Puntoni, S.
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Warlop, Luk
KU Leuven - Faculty of Business and Economics (FBE)
Posted:
17 Nov 12
9
(316,435) 		 
8.  
Executive Summary: Making Cancer Detection Compelling | Show Abstract | Download |
Business Strategy Review, Vol. 22, Issue 4, pp. 72-72, 2011
Accepted Paper Series
Puntoni, S.
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Sweldens, Steven
affiliation not provided to SSRN
Tavassoli, Nader T.
Massachusetts Institute of Technology (MIT) - Sloan School of Management
Posted:
26 Nov 11
2
(339,013) 		 

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