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Rangaswamy, Arvind's
Scholarly Papers
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Total Downloads
2,123 |
Total
Citations
15 |
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1.
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Sorescu, Alina Texas A&M University (TAMU) - Department of Marketing Frambach, Ruud T. VU University Amsterdam Singh, Jagdip Case Western Reserve University - Department of Marketing and Policy Studies Rangaswamy, Arvind Pennsylvania State University - Department of Marketing Bridges, Cheryl Texas A&M University (TAMU) - Department of Marketing
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592
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Business model, Retailing, Innovation, Value creation, Value appropriation
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2.
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Lilien, Gary L. Pennsylvania State University - Institute for the Study of Business Markets Rangaswamy, Arvind Pennsylvania State University - Department of Marketing Starke, Katrin Pennsylvania State University - Institute for the Study of Business Markets Bruggen, G.H. van Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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451
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DSS, marketing models, decision quality, decision process, resource allocation
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3.
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Srinivasan, Raji University of Texas at Austin - Red McCombs School of Business Lilien, Gary L. Pennsylvania State University - Institute for the Study of Business Markets Rangaswamy, Arvind Pennsylvania State University - Department of Marketing
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423
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7
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dominant design, market evolution, technological evolution, split population model
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4.
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How Feedback Can Improve Managerial Evaluations of Model-Based Marketing Decision Support Systems
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Kayande, U. Pennsylvania State University - Institute for the Study of Business Markets De Bruyn, Arnaud ESSEC Business School Lilien, Gary L. Pennsylvania State University - Institute for the Study of Business Markets Rangaswamy, Arvind Pennsylvania State University - Department of Marketing Bruggen, G.H. van Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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Posted:
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16 Aug 06
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Last Revised:
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18 Mar 11
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149
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Kayande, U. Pennsylvania State University - Institute for the Study of Business Markets De Bruyn, Arnaud ESSEC Business School Lilien, Gary L. Pennsylvania State University - Institute for the Study of Business Markets Rangaswamy, Arvind Pennsylvania State University - Department of Marketing Bruggen, G.H. van Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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149
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Marketing Decision Support Systems, Marketing Decision Models, Marketing Information Systems, Feedback, Learning
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5.
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Ebbes, Peter HEC Paris (Groupe HEC) - Marketing Huang, Zan Pennsylvania State University Rangaswamy, Arvind Pennsylvania State University - Department of Marketing
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30 Mar 10
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Last Revised:
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09 Mar 13
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203
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1
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Social Networks, Word-of-Mouth Marketing, Sampling, Graph Sampling
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6.
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Shaikh, Nazrul I. University of Miami Rangaswamy, Arvind Pennsylvania State University - Department of Marketing Balakrishnan, Anant McCombs School of Business, University of Texas at Austin
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142
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5
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Diffusion of Innovations, Word-of-Mouth, Small-World Network, Networks and Marketing
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7.
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The Effect of Feedback and Learning on DSS Evaluations
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Versions (2)
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hide multiple versions |
Export Bibliographic Info |
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Kayande, U. Pennsylvania State University - Institute for the Study of Business Markets De Bruyn, Arnaud ESSEC Business School Lilien, Gary L. Pennsylvania State University - Institute for the Study of Business Markets Rangaswamy, Arvind Pennsylvania State University - Department of Marketing Bruggen, G.H. van Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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Posted:
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26 Aug 06
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Last Revised:
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27 Aug 06
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121
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Kayande, U. Pennsylvania State University - Institute for the Study of Business Markets De Bruyn, Arnaud ESSEC Business School Lilien, Gary L. Pennsylvania State University - Institute for the Study of Business Markets Rangaswamy, Arvind Pennsylvania State University - Department of Marketing Bruggen, G.H. van Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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121
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Marketing Decision Models, DSS, Decision Making, Learning, Feedback
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Kayande, U. Pennsylvania State University - Institute for the Study of Business Markets De Bruyn, Arnaud ESSEC Business School Lilien, Gary L. Pennsylvania State University - Institute for the Study of Business Markets Rangaswamy, Arvind Pennsylvania State University - Department of Marketing Bruggen, G.H. van Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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0
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Marketing Decision Models, DSS, Decision Making, Learning, Feedback
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8.
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Winer, Russell S. New York University (NYU) - Department of Marketing Deighton, John Harvard Business School Gupta, Sunil Harvard Business School Johnson, Eric J. Columbia Business School - Marketing Mellers, Barbara University of California, Berkeley - Marketing Group Morwitz, Vicki New York University (NYU) - Department of Marketing O'Guinn, Thomas C. University of Wisconsin - Madison - Department of Marketing Rangaswamy, Arvind Pennsylvania State University - Department of Marketing Sawyer, Alan affiliation not provided to SSRN
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42
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2
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consumer choice, internet
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Records 1 -
8
of 8 matches
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1
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