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Skiera, Bernd's
Scholarly Papers
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Aggregate Statistics |
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Total
Downloads
2,354 |
Total
Citations
43 |
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1.
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Lambrecht, Anja
London Business School Seim, Katja
University of Pennsylvania - Business & Public Policy Department Skiera, Bernd
University of Frankfurt - Department of Marketing
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08 May 06
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Last Revised:
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30 Nov 11
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670
(17,250)
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21
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Nonlinear Pricing, Discrete/Continuous Choice Model, Internet Access, Three-Part Tariffs, Uncertainty
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2.
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Lambrecht, Anja
London Business School Skiera, Bernd
University of Frankfurt - Department of Marketing
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04 Dec 06
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Last Revised:
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29 Jan 08
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531
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21
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pricing, nonlinear pricing, flat-rate bias, pay-per-use bias, tariff choice, consumer behaviour, internet
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3.
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Gensler, Sonja
University of Frankfurt - Department of Electronic Commerce Dekimpe, M. G.
Catholic University of Leuven (KUL) - Department of Applied Economics Skiera, Bernd
University of Frankfurt - Department of Marketing
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388
(35,768)
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channel power, internet marketing, channel loyalty, conquesting power, Colombo-Morrison model
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4.
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Skiera, Bernd
University of Frankfurt - Department of Marketing Olderog, Torsten
AKAD Fachhochschule Pinneberg
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321
(45,025)
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Price Bundling, Pricing
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5.
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Schlereth, Christian
University of Frankfurt - Department of Marketing Skiera, Bernd
University of Frankfurt - Department of Marketing
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124
(116,264)
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1
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Pricing, Willingness to Pay, Discrete Choice Experiments, Bayesian Estimation, Bucket Pricing, Two-Part Pricing Plans, Three-Part Pricing Plans
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6.
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Gensler, Sonja
University of Muenster - Institute for Value-Based Marketing Leeflang, Peter S.H.
University of Groningen - Faculty of Economics and Business Skiera, Bernd
University of Frankfurt - Department of Marketing
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12 Oct 11
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Last Revised:
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17 Nov 11
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91
(145,554)
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channel management, self-selection effect, product portfolio, matching method, online marketing, distribution
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7.
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Bruggen, G.H. van
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) Spann, Martin
Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management) Lilien, Gary L.
Pennsylvania State University - Institute for the Study of Business Markets Skiera, Bernd
University of Frankfurt - Department of Marketing
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71
(169,718)
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Virtual Stock Markets, Forecasting, Information Markets, Electronic Markets
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8.
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Slamka, Christian
Goethe University Frankfurt Jank, Wolfgang
University of Maryland - Decision and Information Technologies Department Skiera, Bernd
University of Frankfurt - Department of Marketing
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65
(178,122)
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prediction markets, preference markets, idea markets, forecasting, decision making, new product development
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9.
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Abou Nabout, Nadia
University of Frankfurt - Department of Marketing Skiera, Bernd
University of Frankfurt - Department of Marketing Stepanchuk, Tanja
affiliation not provided to SSRN Gerstmeier, Eva Charlotte
affiliation not provided to SSRN
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| Posted: |
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19 Jul 11
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Last Revised:
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27 Oct 11
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59
(187,297)
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electronic commerce, internet marketing, advertising, search engine marketing, agency compensation
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10.
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Wolk, Agnieszka
affiliation not provided to SSRN Skiera, Bernd
University of Frankfurt - Department of Marketing
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34
(235,570)
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pricing, nonlinear pricing, tariff choice, tariff-specific preferences, price elasticity, flat rate, three-part tariffs, flat-rate bias, pay-per-use bias
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11.
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Skiera, Bernd
University of Frankfurt - Department of Marketing Abou Nabout, Nadia
University of Frankfurt - Department of Marketing
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decision support system, optimized bidding, search engine advertising, online advertising
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12.
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Abou Nabout, Nadia
University of Frankfurt - Department of Marketing Skiera, Bernd
University of Frankfurt - Department of Marketing
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search engine marketing, keyword advertising, online marketing
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13.
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Gensler, Sonja
University of Muenster - Institute for Value-Based Marketing Dekimpe, M. G.
Catholic University of Leuven (KUL) - Department of Applied Economics Skiera, Bernd
University of Frankfurt - Department of Marketing
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07 May 09
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Last Revised:
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09 Nov 12
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Multi-channel management, Loyalty, Colombo and Morrison model, Marketing metrics
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14.
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Wertenbroch, Klaus
INSEAD - Marketing Skiera, Bernd
University of Frankfurt - Department of Marketing
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contingent valuation, incentive compatibility, marketing research, pricing, reservation prices, willingness to pay
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Records 1 -
14
of 14 matches
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