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Srinivasan, Shuba


 SSRN Author Rank: 4,450 by Downloads
 Associate Professor of Marketing
 

Boston University - School of Management


 595 Commonwealth Avenue
 Boston, MA MA 02215
 United States
 6173535978 (Phone)
 6173534098 (Fax)
 HOME PAGE: http://smgnet.bu.edu/mgmt_new/profiles/SrinivasanShuba.html
 email address

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. Srinivasan, Shuba's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
5,790
Total
Citations
80
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions | Show Abstract | Download This Paper |
Boston U. School of Management Research Paper No. 2009-6
Number of Pages in PDF File: 45
Srinivasan, Shuba
Boston University - School of Management
Hanssens, Dominique M
University of California, Los Angeles (UCLA) - Anderson School of Management
Posted:
25 May 08
Last Revised:
27 Mar 12
1,846
(4,351)
22

2.  
Do Promotions Benefit Manufacturers, Retailers or Both? | Show Abstract | Download This Paper |
ERIM Report Series Reference No. ERS-2002-21-MKT
Number of Pages in PDF File: 49
Srinivasan, Shuba
Boston University - School of Management
Pauwels, Koen H.
Ozyegin University
Hanssens, Dominique M
University of California, Los Angeles (UCLA) - Anderson School of Management
Dekimpe, M. G.
Catholic University of Leuven (KUL) - Department of Applied Economics
Posted:
20 Feb 03
831
(16,178)
23

3.  
Pauwels, Koen H.
Ozyegin University
Silva-Risso, Jorge M.
University of California, Riverside (UCR) - A. Gary Anderson Graduate School of Management
Srinivasan, Shuba
Boston University - School of Management
Hanssens, Dominique M
University of California, Los Angeles (UCLA) - Anderson School of Management
Posted:
05 Mar 03
714
(20,159)
5

4.  
Product Innovations, Advertising and Stock Returns | Show Abstract | Download This Paper |
Journal of Marketing, January 2009
Number of Pages in PDF File: 47
Srinivasan, Shuba
Boston University - School of Management
Pauwels, Koen H.
Ozyegin University
Silva-Risso, Jorge M.
University of California, Riverside (UCR) - A. Gary Anderson Graduate School of Management
Hanssens, Dominique M
University of California, Los Angeles (UCLA) - Anderson School of Management
Posted:
25 May 08
570
(27,673)
13

5.  
Branding and Firm Value | Show Abstract | Download This Paper |
HANDBOOK OF MARKETING AND FINANCE, Shankar Ganesan and Sunder Bharadwaj, eds., Edward Elgar Publishing, 2011
Number of Pages in PDF File: 58
Srinivasan, Shuba
Boston University - School of Management
Hsu, Liwu
Boston University - School of Management
Fournier, Susan
Boston University
Posted:
12 Feb 11
542
(29,668)
2

6.  
When Do Price Thresholds Matter in Retail Categories? | Show Abstract | Download This Paper |
Marketing Science, Vol. 26, No. 1, pp. 83-100, January-February 2007
Number of Pages in PDF File: 18
Pauwels, Koen H.
Ozyegin University
Srinivasan, Shuba
Boston University - School of Management
Franses, Philip Hans
Erasmus University Rotterdam (EUR) - Department of Econometrics
Posted:
09 Mar 04
Last Revised:
23 May 08
294
(63,026)
1

7.  
Retail-Price Drivers and Retailer Profits | Show Abstract | Download This Paper |
Marketing Science, Vol. 26, No. 4, pp. 473-487, July-August 2007
Number of Pages in PDF File: 15
Nijs, Vincent R.
Northwestern University - Department of Marketing
Srinivasan, Shuba
Boston University - School of Management
Pauwels, Koen H.
Ozyegin University
Posted:
25 May 08
214
(88,448)
9

8.  
Demand-Based Pricing Versus Past-Price Dependence: A Cost-Benefit Analysis | Show Abstract | Download This Paper |
Journal of Marketing, Vol. 72, pp. 15-27, March 2008
Number of Pages in PDF File: 14
Srinivasan, Shuba
Boston University - School of Management
Pauwels, Koen H.
Ozyegin University
Nijs, Vincent R.
Northwestern University - Department of Marketing
Posted:
25 May 08
160
(116,320)
 

9.  
Mindset Metrics in Market Response Models: An Integrative Approach | Show Abstract | Download This Paper |
Journal of Marketing Research, Vol. XLVII, pp. 672-684, August 2010
Number of Pages in PDF File: 13
Srinivasan, Shuba
Boston University - School of Management
Vanhuele, Marc
HEC Paris - Marketing
Pauwels, Koen
Ozyegin University
Posted:
08 Oct 11
157
(118,254)
5

10.  
Perils of Using OLS to Estimate Multimedia Communications Effects | Show Abstract | Download This Paper |
Journal of Advertising Research, September 2007
Number of Pages in PDF File: 13
Naik, Prasad A.
University of California, Davis
Schultz, Don
Northwestern University - Integrated Marketing Communications Program
Srinivasan, Shuba
Boston University - School of Management
Posted:
25 May 08
142
(128,918)
 

11.  
Reference-Based Transitions in Short-Run Price Elasticity | Show Abstract | Download This Paper |
ERIM Report Series Reference No. ERS-2003-095-MKT
Number of Pages in PDF File: 49
Pauwels, Koen H.
Ozyegin University
Franses, Philip Hans
Erasmus University Rotterdam (EUR) - Department of Econometrics
Srinivasan, Shuba
Boston University - School of Management
Posted:
04 Jul 08
113
(154,290)
 

12.  
The Impact of Online Product Reviews on Product Returns | Show Abstract | Download This Paper |
Boston U. School of Management Research Paper No. 2491276
Number of Pages in PDF File: 53
Dellarocas, Chrysanthos
Boston University - Department of Management Information Systems
Sahoo, Nachiketa
Boston University, School of Management
Srinivasan, Shuba
Boston University - School of Management
Posted:
04 Sep 14
110
(158,442)
 

13.   Incl. Electronic Paper
Rubel, Olivier
University of California, Davis - Graduate School of Management
Naik, Prasad A.
University of California, Davis
Srinivasan, Shuba
Boston University - School of Management
Posted:
19 Jul 11
97
(172,053)
 


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