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Srinivasan, Shuba's
Scholarly Papers
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Total
Downloads
4,812 |
Total
Citations
67 |
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1.
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Srinivasan, Shuba
Boston University - School of Management Hanssens, Dominique
University of California, Los Angeles (UCLA) - Anderson School of Management
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25 May 08
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Last Revised:
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27 Mar 12
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1,385
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14
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Marketing investments, investor response, firm valuation
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Srinivasan, Shuba
Boston University - School of Management Pauwels, Koen H.
Ozyegin University Hanssens, Dominique
University of California, Los Angeles (UCLA) - Anderson School of Management Dekimpe, M. G.
Catholic University of Leuven (KUL) - Department of Applied Economics
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793
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23
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long-term profitability, sales promotions, category management, empirical generalizations, vector-autoregressive models
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3.
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Pauwels, Koen H.
Ozyegin University Silva-Risso, Jorge M.
University of California, Riverside - A. Gary Anderson Graduate School of Management Srinivasan, Shuba
Boston University - School of Management Hanssens, Dominique
University of California, Los Angeles (UCLA) - Anderson School of Management
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679
(16,742)
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4.
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Srinivasan, Shuba
Boston University - School of Management Pauwels, Koen H.
Ozyegin University Silva-Risso, Jorge M.
University of California, Riverside - A. Gary Anderson Graduate School of Management Hanssens, Dominique
University of California, Los Angeles (UCLA) - Anderson School of Management
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523
(24,080)
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12
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Marketing investments, innovations, advertising, stock returns, stock-return response modeling
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5.
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Srinivasan, Shuba
Boston University - School of Management Hsu, Liwu
Boston University - School of Management Fournier, Susan M.
Boston University
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387
(35,517)
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1
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Branding, Shareholder Value, Firm Risk, Brand Management, Marketing-Finance
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6.
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Pauwels, Koen H.
Ozyegin University Srinivasan, Shuba
Boston University - School of Management Franses, Philip Hans
Erasmus University Rotterdam (EUR) - Department of Econometrics
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09 Mar 04
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Last Revised:
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23 May 08
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283
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kinked demand curve, smooth-transition regression models, time-series analysis, asymmetric price
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7.
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Nijs, Vincent R.
Northwestern University - Department of Marketing Srinivasan, Shuba
Boston University - School of Management Pauwels, Koen H.
Ozyegin University
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204
(73,388)
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8
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retail-price drivers, retailer profits, time-series models, generalized forecast error variance
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8.
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Srinivasan, Shuba
Boston University - School of Management Pauwels, Koen H.
Ozyegin University Nijs, Vincent R.
Northwestern University - Department of Marketing
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136
(106,619)
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demand-based pricing, past-price dependence, retail-price drivers, time-series models
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9.
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Naik, Prasad A.
University of California, Davis Schultz, Don
Northwestern University - Integrated Marketing Communications Program Srinivasan, Shuba
Boston University - School of Management
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129
(111,395)
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advertising, multimedia communication, OLS, Wiener-Kalman filtering
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10.
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Pauwels, Koen H.
Ozyegin University Franses, Philip Hans
Erasmus University Rotterdam (EUR) - Department of Econometrics Srinivasan, Shuba
Boston University - School of Management
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109
(127,251)
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kinked demand curve, smooth-transition regression models, competitive versus historical reference prices, asymmetric price thresholds, saturation versus assimilation/contrast effects, empirical generalizations
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11.
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Srinivasan, Shuba
Boston University - School of Management Vanhuele, Marc
HEC Paris (Groupe HEC) - Marketing Pauwels, Koen
Ozyegin University
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106
(129,831)
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3
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customer mind-set metrics, market response models, timeseries models, vector autoregressive models, forecast error
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12.
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Optimal Advertising When Envisioning a Product-Harm Crisis
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Show Abstracts |
Hide Abstracts |
Versions (2)
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hide multiple versions |
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Rubel, Olivier
University of California, Davis - Graduate School of Management Naik, Prasad A.
University of California, Davis Srinivasan, Shuba
Boston University - School of Management
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78
(158,886)
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Rubel, Olivier
University of California, Davis - Graduate School of Management Naik, Prasad A.
University of California, Davis Srinivasan, Shuba
Boston University - School of Management
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78
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Product Harm Crisis, Optimal Advertising, Stochastic Optimal Control, Random Stopping Problem, Kalman Filter, Ford Explorer Rollover
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Rubel, Olivier
University of California, Davis - Graduate School of Management Naik, Prasad A.
University of California, Davis Srinivasan, Shuba
Boston University - School of Management
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0
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Product Harm Crisis, Optimal Advertising, Stochastic Optimal Control, Random Stopping Time Problem, Kalman Filter, Ford Explorer Rollover
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