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Gerard J. Tellis

SSRN Author Rank: 618 by Downloads and 1,435 by Citations

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 Jerry & Nancy Neely Chair in American Enterprise, Professor of Marketing
 

University of Southern California - Marshall School of Business, Department of Marketing


 Hoffman Hall 701
 Los Angeles, CA 90089-0443
 United States
 213-740-5031 (Phone)
 213-740-7828 (Fax)
 HOME PAGE: http://gtellis.net
 email address


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. Gerard J. Tellis's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
26,320
Total
Citations
384
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
First to Market, First to Fail? Real Causes of Enduring Market Leadership | Show Abstract | Download This Paper | Open PDF in Browser |
MIT Sloan Management Review, Vol. 37, No. 2, pp. 65-75, Winter 1996
Number of Pages in PDF File: 11
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Golder, Peter N.
New York University (NYU) - Leonard N. Stern School of Business
Posted:
02 Jun 06
2,424
(2,799)
26

2.  
Drivers of Success for Market Entry into China and India | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 10-07
Number of Pages in PDF File: 40
Johnson, Joseph
University of Miami - Department of Marketing
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
26 Sep 07
Last Revised:
17 Dec 07
1,947
(4,925)
1

3.  
Hauser, John R.
MIT Sloan School of Management
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Griffin, Abbie
University of Illinois at Urbana-Champaign - Department of Business Administration
Posted:
11 Jun 06
1,908
(4,972)
21

4.  
Strategic Bundling of Products and Prices: A New Synthesis for Marketing | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Marketing, Vol. 66, p. 72, January 2002
Number of Pages in PDF File: 18
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Posted:
31 May 06
1,598
(6,890)
18

5.  
Does TV Advertising Really Affect Sales? The Role of Measures, Models and Data Aggregation | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Advertising Research, Vol.24, No. 3, pp. 1-12, Fall 1995
Number of Pages in PDF File: 12
Weiss, Doyle
University of Iowa
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
07 Jun 06
1,304
(9,681)
3

6.  
Effective Frequency: One Exposure or Three Factors? | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Advertising Research, pp. 75-80, July-August 1997
Number of Pages in PDF File: 6
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
02 Jun 06
833
(15,185)
 

7.  
Do Innovations Really Payoff? Total Stock Market Returns to Innovation | Show Abstract | Download This Paper | Open PDF in Browser |
Marketing Science, Vol. 28, No..3, p. 442, May/Jun 2009, Marshall School of Business Working Paper No. MKT 11-09
Number of Pages in PDF File: 49
Sood, Ashish
University of California Riverside
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
17 Apr 08
Last Revised:
24 Oct 14
778
(21,067)
6

8.  
What Drives Innovation in Firms Across Nations? A Culture of Innovation | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 03-07
Number of Pages in PDF File: 51
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Prabhu, Jaideep
Imperial College Business School
Chandy, Rajesh K.
University of Minnesota - Twin Cities - Carlson School of Management
Posted:
07 Feb 07
Last Revised:
24 Jan 10
697
(24,600)
 

9.   Incl. Electronic Paper
Tirunillai, Seshadri
University of Houston - C.T. Bauer College of Business
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
01 Jun 11
Last Revised:
24 Oct 12
632
(29,812)
7

10.  
The Incumbent's Curse? Incumbency, Size and Radical Product Innovation | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Marketing, Vol. 64, pp. 1-17, July 2000
Number of Pages in PDF File: 17
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Chandy, Rajesh K.
University of Minnesota - Twin Cities - Carlson School of Management
Posted:
01 Jun 06
541
(29,690)
45

11.  
Technological Evolution and Radical Innovation | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Marketing, Vol. 69, pp. 152-168, July 2005
Number of Pages in PDF File: 18
Sood, Ashish
University of California Riverside
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
23 May 06
511
(24,800)
19

12.  
Important Research Questions in Innovation and Technology | Show Abstract | Download This Paper | Open PDF in Browser |
Marshall School of Business Working Paper No. MKT 12-09
Number of Pages in PDF File: 13
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
17 Apr 08
Last Revised:
31 Jul 12
510
(33,695)
1

13.  
A Critical Review of Marketing Research on Diffusion of New Products | Show Abstract | Download This Paper | Open PDF in Browser |
Review of Marketing Research, pp. 39-80, 2007 , Marshall School of Business Working Paper No. MKT 01-08
Number of Pages in PDF File: 79
Chandrasekaran, Deepa
University of Texas at Austin
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
11 Mar 07
Last Revised:
19 Apr 13
495
(38,762)
5

14.  
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
18 Jan 10
Last Revised:
27 Jan 10
480
(37,705)
2

15.  
Which Ad Works, When, Where, and How often? Modeling the Effects of Direct Television Advertising | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Marketing Research, Vol. 37, No. 1, pg. 32, February 2000
Number of Pages in PDF File: 15
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Chandy, Rajesh K.
University of Minnesota - Twin Cities - Carlson School of Management
Thaivanich, Pattana
affiliation not provided to SSRN
Posted:
07 Jun 06
471
(42,357)
10

16.  
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Chandy, Rajesh K.
University of Minnesota - Twin Cities - Carlson School of Management
MacInnis, Deborah J.
University of Southern California - Marketing Department
Thaivanich, Pattana
affiliation not provided to SSRN
Posted:
25 May 06
460
(41,600)
1

17.  
Chandrasekaran, Deepa
University of Texas at Austin
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
27 Sep 07
456
(44,921)
10

18.  
Disruptive Technology or Visionary Leadership? | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Product Innovation Management, Vol. 23, No. 1, pp. 34-38, January 2006
Number of Pages in PDF File: 5
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
07 Jun 06
438
(42,150)
8

19.  
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Ackerman, David S.
California State University, Northridge - Department of Marketing
Posted:
25 May 06
435
(44,084)
1

20.  
Pioneer Advantage: Marketing Logic or Marketing Legend? | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Marketing Research, Vol. 30, No. 2, p. 158, May 1993
Number of Pages in PDF File: 13
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Golder, Peter N.
New York University (NYU) - Leonard N. Stern School of Business
Posted:
02 Jun 06
412
(49,220)
43

21.   Incl. Electronic Paper
Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Franses, Philip Hans
Erasmus University Rotterdam (EUR) - Department of Econometrics
Posted:
01 Feb 07
204
(53,944)
12

22.  
Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle | Show Abstract | Download This Paper | Open PDF in Browser |
Marketing Science, Vol. 23, No. 2, pp. 207-218, Spring 2004
Number of Pages in PDF File: 12
Golder, Peter N.
New York University (NYU) - Leonard N. Stern School of Business
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
31 May 06
365
(54,618)
14

23.  
Beyond Diffusion: An Affordability Model of the Growth of New Consumer Durables | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Forecasting, Vol. 17, pp. 259-280, 1998
Number of Pages in PDF File: 22
Golder, Peter N.
New York University (NYU) - Leonard N. Stern School of Business
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
02 Jun 06
363
(53,133)
6

24.  
The S-Curve of Technological Evolution: Marketing Law or Self-Fulfilling Prophecy? | Show Abstract | Download This Paper | Open PDF in Browser |
Marshall School of Business Working Paper No. MKT 04-07
Number of Pages in PDF File: 45
Sood, Ashish
University of California Riverside
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
23 Apr 07
352
(58,088)
3

25.  
The Value of Quality: Stock Market Returns to Reviewed Quality of New Products | Show Abstract | Download This Paper | Open PDF in Browser |
Marshall School of Business Working Paper No. MKT 02-07
Number of Pages in PDF File: 41
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Johnson, Joseph
University of Miami - Department of Marketing
Posted:
07 Feb 07
337
(64,699)
 

26.  
Sood, Ashish
University of California Riverside
James, Gareth
University of Southern California - Marshall school of Business
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
18 Apr 08
Last Revised:
31 Jul 12
287
(73,444)
3

27.  
Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Marketing, Vol. 70, No. 1, pp. 65-78, January 2006
Number of Pages in PDF File: 14
Spann, Martin
Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management)
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
23 May 06
285
(77,882)
5

28.  
Understanding and Managing International Growth of New Products | Show Abstract | Download This Paper | Open PDF in Browser |
International Journal of Research in Marketing, Vol. 21, No. 4 , December 2004
Number of Pages in PDF File: 18
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Posted:
25 May 06
261
(83,578)
14

29.  
Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies | Show Abstract | Download This Paper | Open PDF in Browser |
Marketing Science Working Paper Series 2010: Report No. 10-102, Emory Law and Economics Research Paper No. 10-69, Emory Public Law Research Paper No. 10-109, Marshall School of Business Working Paper No. MKT 17-10
Number of Pages in PDF File: 53
Sood, Ashish
University of California Riverside
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
25 Jun 10
259
(77,258)
2

30.  
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
19 Jan 10
257
(84,292)
 

31.  
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Yin, Eden
University of Cambridge - Judge Business School
Bell, Simon J.
University of Cambridge
Posted:
31 Jan 09
257
(87,114)
3

32.  
Sood, Ashish
University of California Riverside
James, Gareth
University of Southern California - Marshall school of Business
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Zhu, Ji
University of Michigan at Ann Arbor
Posted:
22 Jul 12
255
(84,653)
 

33.  
What to Say When: Advertising Appeals in Evolving Markets | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Marketing Research, Vol. 38, pp. 399-414, November 2001
Number of Pages in PDF File: 16
MacInnis, Deborah J.
University of Southern California - Marketing Department
Chandy, Rajesh K.
University of Minnesota - Twin Cities - Carlson School of Management
Thaivanich, Pattana
affiliation not provided to SSRN
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
31 May 06
253
(87,456)
8

34.  
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Yin, Eden
University of Cambridge - Judge Business School
Niraj, Rakesh
Case Western Reserve University - Department of Marketing and Policy Studies
Posted:
17 Apr 08
Last Revised:
01 Sep 08
242
(93,102)
11

35.  
Tackling the Retailer Decision Maze: Which Brands to Discount, How Much, When and Why? | Show Abstract | Download This Paper | Open PDF in Browser |
Marketing Science, Vol. 14, No. 3, Part 1 of 2, pp. 271-299, 1995
Number of Pages in PDF File: 30
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Zufryden, Fred S.
University of Southern California - Marketing Department
Posted:
13 Jun 06
239
(90,807)
3

36.  
Contextual and Temporal Components of Reference Price | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Marketing, Vol. 58, pp. 22-34, January 1994
Number of Pages in PDF File: 13
Rajendran, K N (Raj)
University of Northern Iowa
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
13 Jun 06
220
(80,614)
20

37.  
Predicting Sales Takeoff for Whirlpool's New Personal Valet | Show Abstract | Download This Paper | Open PDF in Browser |
Marketing Science, Vol. 23, No. 2, pp. 180-191, 2004
Number of Pages in PDF File: 4
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Golder, Peter N.
New York University (NYU) - Leonard N. Stern School of Business
Foster, Joseph A.
affiliation not provided to SSRN
Posted:
31 May 06
205
(108,280)
4

38.  
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Yin, Eden
University of Cambridge - Judge Business School
Posted:
25 May 06
200
(113,482)
33

39.  
Does Culture Matter? Assessing Response Biases in Cross-National Survey Research | Show Abstract | Download This Paper | Open PDF in Browser |
International Journal of Research in Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 19-10
Number of Pages in PDF File: 47
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Chandrasekaran, Deepa
University of Texas at Austin
Posted:
18 Aug 10
Last Revised:
23 Nov 10
190
(105,314)
 

40.  
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Franses, Philip Hans
Erasmus University Rotterdam (EUR) - Department of Econometrics
Posted:
25 May 06
168
(129,649)
3

41.  
Tirunillai, Seshadri
University of Houston - C.T. Bauer College of Business
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
15 Mar 14
Last Revised:
20 Mar 14
145
(112,998)
 

42.  
Borah, Abhishek
University of Washington - Michael G. Foster School of Business
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
06 Sep 13
145
(135,307)
 

43.  
Do Consumers Ever Learn? Analysis of Segment Behavior in Experimental Markets | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Behavioral Decision Making, Vol. 13, 2000
Number of Pages in PDF File: 16
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Prabhu, Jaideep
Imperial College Business School
Posted:
01 Jun 06
139
(152,757)
 

44.  
Spann, Martin
Ludwig Maximilian University of Munich - Faculty of Business Administration (Munich School of Management)
Fischer, Marc
University of Cologne
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
04 Oct 14
138
(98,085)
 

45.  
Blowing Bubbles: Heuristics and Biases in the Run-Up of Stock Prices | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of the Academy of Marketing Science, Vol. 33, No. 4, pp. 486-503, 2005
Number of Pages in PDF File: 18
Johnson, Joseph
University of Miami - Department of Marketing
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
23 May 06
133
(153,633)
1

46.  
Challenges of Technological Evolution in Contemporary Markets | Show Abstract | Download This Paper | Open PDF in Browser |
Marshall School of Business Working Paper No. MKT 7-11
Number of Pages in PDF File: 16
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Sood, Ashish
University of California Riverside
Posted:
29 Jan 11
Last Revised:
04 Oct 13
131
(158,176)
 

47.  
Pricing in the International Takeoff of New Products | Show Abstract | Download This Paper | Open PDF in Browser |
Marshall School of Business Working Paper No. MKT 1-13
Number of Pages in PDF File: 54
Chandrasekaran, Deepa
University of Texas at Austin
Arts, Joep
VU University Amsterdam - Department of Information Systems, Marketing and Logistics
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Frambach, Ruud T.
VU University Amsterdam
Posted:
10 Nov 12
130
(157,275)
1

48.  
Why and How Quality Wins over Network Effects and What it Means | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Marketing Research, Forthcoming, Marshall School of Business Working Paper No. MKT 23-09
Number of Pages in PDF File: 7
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Niraj, Rakesh
Case Western Reserve University - Department of Marketing and Policy Studies
Yin, Eden
University of Cambridge - Judge Business School
Posted:
29 Aug 08
Last Revised:
03 Sep 14
110
(183,069)
 

49.  
Losers, Winners and Biased Trades | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Consumer Research, Vol. 32, No. 2, 2005
Number of Pages in PDF File: 6
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
MacInnis, Deborah J.
University of Southern California - Marketing Department
Johnson, Joseph
University of Miami - Department of Marketing
Posted:
01 Jun 06
108
(186,613)
7

50.  
Sethuraman, Raj
Southern Methodist University (SMU) - Edwin L. Cox School of Business
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Briesch, Richard
Southern Methodist University (SMU) - Edwin L. Cox School of Business
Posted:
20 Jun 11
Last Revised:
06 Nov 14
107
(187,850)
 

51.  
Decoding Market Disruption: New Schema, Model, and Findings | Show Abstract | Download This Paper | Open PDF in Browser |
Emory Law and Economics Research Paper No. 10-68, Emory Public Law Research Paper No. 10-108, Marshall School of Business Working Paper No. 18-10
Number of Pages in PDF File: 50
Sood, Ashish
University of California Riverside
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
14 Jun 10
95
(201,057)
 

52.  
Borah, Abhishek
University of Washington - Michael G. Foster School of Business
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
22 Apr 15
Last Revised:
23 Apr 15
66
(142,726)
 

53.  
Advertising's Role in Capitalist Markets: What Do We Know and Where Do We Go from Here? | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Advertising Research, Vol. 45, No. 2, June 2005
Number of Pages in PDF File: 9
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
25 May 06
60
(266,917)
1

54.  
Schöler, Lisa
Goethe University Frankfurt - Faculty of Economics and Business Administration
Skiera, Bernd
University of Frankfurt - Department of Marketing
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
26 Oct 13
57
(250,197)
 

55.  
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
18 Jan 10
52
(275,786)
 

56.  
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Chandrasekaran, Deepa
University of Texas at Austin
Posted:
22 Jun 12
49
(282,916)
3

57.  
Palacios Fenech, Javier
affiliation not provided to SSRN
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
07 Nov 14
29
(329,824)
 

58.  
Rubera, Gaia
Bocconi University
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
29 Sep 13
24
(378,187)
 

59.  
Johnson, Joseph
University of Miami - Department of Marketing
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Ip, Eddie
Wake Forest University School of Medicine
Posted:
29 Sep 13
13
(387,598)
 

60.  
Li, Ying
School of Business, East China University of Science and Technology
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
21 Aug 15
6
(431,722)
 

61.  
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
08 Sep 16
0
(441,898)
 

62.  
Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations | Show Abstract |
Marketing Science, Vol. 33, No. 1, 2014; pp. 114-133; DOI: 10.1287/mksc.2013.0818
Borah, Abhishek
University of Washington - Michael G. Foster School of Business
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
28 Feb 14
 

63.  
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Tellis, Kethan
affiliation not provided to SSRN
Posted:
06 May 09
 

64.  
The Value of Quality: Stock Market Returns to Published Quality Reviews | Show Abstract |
Marketing Science, Vol. 26, No. 6, pp. 758-773, November-December 2007
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Johnson, Joseph
University of Miami - Department of Marketing
Posted:
18 Apr 08
Last Revised:
29 Apr 08
 

65.  
Optimal Data Interval for Estimating Advertising Response | Show Abstract |
Marketing Science, Vol. 25, No. 3, May-June 2007
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Franses, Philip Hans
Erasmus University Rotterdam (EUR) - Department of Econometrics
Posted:
15 Feb 07
 


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