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Tellis, Gerard J.


 SSRN Author Rank: 576 by Downloads
 Jerry & Nancy Neely Chair in American Enterprise, Professor of Marketing
 

University of Southern California - Marshall School of Business, Department of Marketing


 Hoffman Hall 701
 Los Angeles, CA 90089-0443
 United States
 213-740-5031 (Phone)
 213-740-7828 (Fax)
 HOME PAGE: http://gtellis.net
 email address


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. Tellis, Gerard J.'s Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
21,824
Total
Citations
393
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
First to Market, First to Fail? Real Causes of Enduring Market Leadership | Show Abstract | Download |
MIT Sloan Management Review, Vol. 37, No. 2, pp. 65-75, Winter 1996
Accepted Paper Series
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Golder, Peter N.
New York University (NYU) - Leonard N. Stern School of Business
Posted:
02 Jun 06
2,025
(3,363)
28

2.  
Drivers of Success for Market Entry into China and India | Show Abstract | Download |
Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 10-07
Accepted Paper Series
Johnson, Joseph
University of Miami - Department of Marketing
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
26 Sep 07
Last Revised:
17 Dec 07
1,880
(3,801)
1

3.  
Hauser, John R.
MIT Sloan School of Management
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Griffin, Abbie
University of Illinois at Urbana-Champaign - Department of Business Administration
Posted:
11 Jun 06
1,821
(4,034)
22

4.  
Strategic Bundling of Products and Prices: A New Synthesis for Marketing | Show Abstract | Download |
Journal of Marketing, Vol. 66, p. 72, January 2002
Accepted Paper Series
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Posted:
31 May 06
1,516
(5,592)
18

5.  
Does TV Advertising Really Affect Sales? The Role of Measures, Models and Data Aggregation | Show Abstract | Download |
Journal of Advertising Research, Vol.24, No. 3, pp. 1-12, Fall 1995
Accepted Paper Series
Weiss, Doyle
University of Iowa
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
07 Jun 06
1,234
(7,861)
3

6.  
Do Innovations Really Payoff? Total Stock Market Returns to Innovation | Show Abstract | Download |
Marketing Science, Vol. 28, No..3, p. 442, May/Jun 2009, Marshall School of Business Working Paper No. MKT 11-09
Accepted Paper Series
Sood, Ashish
Georgia State University
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
17 Apr 08
Last Revised:
14 Jun 10
752
(17,041)
7

7.  
What Drives Innovation in Firms Across Nations? A Culture of Innovation | Show Abstract | Download |
Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 03-07
Working Paper Series
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Prabhu, Jaideep
Imperial College Business School
Chandy, Rajesh K.
University of Minnesota - Twin Cities - Carlson School of Management
Posted:
07 Feb 07
Last Revised:
24 Jan 10
682
(19,656)
 

8.  
Effective Frequency: One Exposure or Three Factors? | Show Abstract | Download |
Journal of Advertising Research, pp. 75-80, July-August 1997
Accepted Paper Series
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
02 Jun 06
673
(19,976)
 

9.   Incl. Electronic Paper
Tirunillai, Seshadri
University of Houston - C.T. Bauer College of Business
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
01 Jun 11
Last Revised:
24 Oct 12
547
(26,718)
7

10.  
A Critical Review of Marketing Research on Diffusion of New Products | Show Abstract | Download |
Review of Marketing Research, pp. 39-80, 2007 , Marshall School of Business Working Paper No. MKT 01-08
Accepted Paper Series
Chandrasekaran, Deepa
University of Texas at Austin
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
11 Mar 07
Last Revised:
19 Apr 13
470
(32,605)
5

11.  
Important Research Questions in Innovation and Technology | Show Abstract | Download |
Marshall School of Business Working Paper No. MKT 12-09
Working Paper Series
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
17 Apr 08
Last Revised:
31 Jul 12
468
(32,790)
1

12.  
Which Ad Works, When, Where, and How often? Modeling the Effects of Direct Television Advertising | Show Abstract | Download |
Journal of Marketing Research, Vol. 37, No. 1, pg. 32, February 2000
Accepted Paper Series
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Chandy, Rajesh K.
University of Minnesota - Twin Cities - Carlson School of Management
Thaivanich, Pattana
affiliation not provided to SSRN
Posted:
07 Jun 06
455
(34,016)
10

13.  
The Incumbent's Curse? Incumbency, Size and Radical Product Innovation | Show Abstract | Download |
Journal of Marketing, Vol. 64, pp. 1-17, July 2000
Accepted Paper Series
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Chandy, Rajesh K.
University of Minnesota - Twin Cities - Carlson School of Management
Posted:
01 Jun 06
451
(34,478)
43

14.  
Chandrasekaran, Deepa
University of Texas at Austin
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
27 Sep 07
447
(34,769)
10

15.  
Technological Evolution and Radical Innovation | Show Abstract | Download |
Journal of Marketing, Vol. 69, pp. 152-168, July 2005
Accepted Paper Series
Sood, Ashish
Georgia State University
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
23 May 06
431
(36,433)
21

16.  
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Chandy, Rajesh K.
University of Minnesota - Twin Cities - Carlson School of Management
MacInnis, Deborah J.
University of Southern California - Marketing Department
Thaivanich, Pattana
affiliation not provided to SSRN
Posted:
25 May 06
424
(37,202)
1

17.  
Disruptive Technology or Visionary Leadership? | Show Abstract | Download |
Journal of Product Innovation Management, Vol. 23, No. 1, pp. 34-38, January 2006
Accepted Paper Series
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
07 Jun 06
398
(40,217)
8

18.  
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
18 Jan 10
Last Revised:
27 Jan 10
390
(41,219)
2

19.  
Pioneer Advantage: Marketing Logic or Marketing Legend? | Show Abstract | Download |
Journal of Marketing Research, Vol. 30, No. 2, p. 158, May 1993
Accepted Paper Series
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Golder, Peter N.
New York University (NYU) - Leonard N. Stern School of Business
Posted:
02 Jun 06
388
(41,464)
46

20.  
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Ackerman, David S.
California State University, Northridge - Department of Marketing
Posted:
25 May 06
379
(42,658)
1

21.   Incl. Electronic Paper
Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Franses, Philip Hans
Erasmus University Rotterdam (EUR) - Department of Econometrics
Posted:
01 Feb 07
193
(42,814)
12

22.  
Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle | Show Abstract | Download |
Marketing Science, Vol. 23, No. 2, pp. 207-218, Spring 2004
Accepted Paper Series
Golder, Peter N.
New York University (NYU) - Leonard N. Stern School of Business
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
31 May 06
341
(48,406)
15

23.  
The S-Curve of Technological Evolution: Marketing Law or Self-Fulfilling Prophecy? | Show Abstract | Download |
Marshall School of Business Working Paper No. MKT 04-07
Working Paper Series
Sood, Ashish
Georgia State University
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
23 Apr 07
332
(49,927)
3

24.  
The Value of Quality: Stock Market Returns to Reviewed Quality of New Products | Show Abstract | Download |
Marshall School of Business Working Paper No. MKT 02-07
Working Paper Series
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Johnson, Joseph
University of Miami - Department of Marketing
Posted:
07 Feb 07
331
(50,114)
 

25.  
Beyond Diffusion: An Affordability Model of the Growth of New Consumer Durables | Show Abstract | Download |
Journal of Forecasting, Vol. 17, pp. 259-280, 1998
Accepted Paper Series
Golder, Peter N.
New York University (NYU) - Leonard N. Stern School of Business
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
02 Jun 06
318
(52,629)
6

26.  
Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions | Show Abstract | Download |
Journal of Marketing, Vol. 70, No. 1, pp. 65-78, January 2006
Accepted Paper Series
Spann, Martin
Ludwig-Maximilians-Universität München - Faculty of Business Administration (Munich School of Management)
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
23 May 06
284
(59,955)
5

27.  
Sood, Ashish
Georgia State University
James, Gareth
University of Southern California - Marshall school of Business
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
18 Apr 08
Last Revised:
31 Jul 12
254
(67,832)
3

28.  
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Yin, Eden
University of Cambridge - Judge Business School
Bell, Simon J.
University of Cambridge
Posted:
31 Jan 09
250
(68,953)
3

29.  
Understanding and Managing International Growth of New Products | Show Abstract | Download |
International Journal of Research in Marketing, Vol. 21, No. 4 , December 2004
Accepted Paper Series
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Posted:
25 May 06
245
(70,458)
15

30.  
What to Say When: Advertising Appeals in Evolving Markets | Show Abstract | Download |
Journal of Marketing Research, Vol. 38, pp. 399-414, November 2001
Accepted Paper Series
MacInnis, Deborah J.
University of Southern California - Marketing Department
Chandy, Rajesh K.
University of Minnesota - Twin Cities - Carlson School of Management
Thaivanich, Pattana
affiliation not provided to SSRN
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
31 May 06
242
(71,401)
7

31.  
Does Quality Win? Network Effects versus Quality in High-Tech Markets | Show Abstract | Download |
Journal of Marketing Research, Forthcoming
Accepted Paper Series
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Yin, Eden
University of Cambridge - Judge Business School
Niraj, Rakesh
Case Western Reserve University - Department of Marketing and Policy Studies
Posted:
17 Apr 08
Last Revised:
01 Sep 08
240
(71,988)
11

32.  
Sood, Ashish
Georgia State University
James, Gareth
University of Southern California - Marshall school of Business
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Zhu, Ji
University of Michigan at Ann Arbor
Posted:
22 Jul 12
236
(73,259)
 

33.  
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
19 Jan 10
236
(73,259)
 

34.  
Tackling the Retailer Decision Maze: Which Brands to Discount, How Much, When and Why? | Show Abstract | Download |
Marketing Science, Vol. 14, No. 3, Part 1 of 2, pp. 271-299, 1995
Accepted Paper Series
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Zufryden, Fred S.
University of Southern California - Marketing Department
Posted:
13 Jun 06
222
(78,153)
3

35.  
Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies | Show Abstract | Download |
Marketing Science Working Paper Series 2010: Report No. 10-102, Emory Law and Economics Research Paper No. 10-69, Emory Public Law Research Paper No. 10-109, Marshall School of Business Working Paper No. MKT 17-10
Working Paper Series
Sood, Ashish
Georgia State University
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
25 Jun 10
217
(79,993)
2

36.  
Predicting Sales Takeoff for Whirlpool's New Personal Valet | Show Abstract | Download |
Marketing Science, Vol. 23, No. 2, pp. 180-191, 2004
Accepted Paper Series
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Golder, Peter N.
New York University (NYU) - Leonard N. Stern School of Business
Foster, Joseph A.
affiliation not provided to SSRN
Posted:
31 May 06
196
(88,686)
4

37.  
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Yin, Eden
University of Cambridge - Judge Business School
Posted:
25 May 06
194
(89,589)
34

38.  
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Franses, Philip Hans
Erasmus University Rotterdam (EUR) - Department of Econometrics
Posted:
25 May 06
164
(104,731)
3

39.  
Contextual and Temporal Components of Reference Price | Show Abstract | Download |
Journal of Marketing, Vol. 58, pp. 22-34, January 1994
Accepted Paper Series
Rajendran, K N (Raj)
University of Northern Iowa
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
13 Jun 06
160
(107,133)
20

40.  
Does Culture Matter? Assessing Response Biases in Cross-National Survey Research | Show Abstract | Download |
International Journal of Research in Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 19-10
Accepted Paper Series
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Chandrasekaran, Deepa
University of Texas at Austin
Posted:
18 Aug 10
Last Revised:
23 Nov 10
144
(117,435)
 

41.  
Blowing Bubbles: Heuristics and Biases in the Run-Up of Stock Prices | Show Abstract | Download |
Journal of the Academy of Marketing Science, Vol. 33, No. 4, pp. 486-503, 2005
Accepted Paper Series
Johnson, Joseph
University of Miami - Department of Marketing
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
23 May 06
129
(128,743)
1

42.  
Pricing in the International Takeoff of New Products | Show Abstract | Download |
Marshall School of Business Working Paper No. MKT 1-13
Working Paper Series
Chandrasekaran, Deepa
University of Texas at Austin
Arts, Joep
VU University Amsterdam - Department of Information Systems, Marketing and Logistics
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Frambach, Ruud T.
VU University Amsterdam
Posted:
10 Nov 12
120
(136,305)
1

43.  
Challenges of Technological Evolution in Contemporary Markets | Show Abstract | Download |
Marshall School of Business Working Paper No. MKT 7-11
Working Paper Series
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Sood, Ashish
Georgia State University
Posted:
29 Jan 11
Last Revised:
04 Oct 13
116
(139,807)
 

44.  
Borah, Abhishek
University of Washington - Michael G. Foster School of Business
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
06 Sep 13
115
(140,745)
 

45.  
Do Consumers Ever Learn? Analysis of Segment Behavior in Experimental Markets | Show Abstract | Download |
Journal of Behavioral Decision Making, Vol. 13, 2000
Accepted Paper Series
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Prabhu, Jaideep
Imperial College Business School
Posted:
01 Jun 06
111
(144,449)
 

46.  
Sethuraman, Raj
Southern Methodist University (SMU) - Edwin L. Cox School of Business
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Briesch, Richard
Southern Methodist University (SMU) - Edwin L. Cox School of Business
Posted:
20 Jun 11
102
(153,465)
 

47.  
Why and How Quality Wins over Network Effects and What it Means | Show Abstract | Download |
Journal of Marketing Research, Forthcoming, Marshall School of Business Working Paper No. MKT 23-09
Accepted Paper Series
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Niraj, Rakesh
Case Western Reserve University - Department of Marketing and Policy Studies
Yin, Eden
University of Cambridge - Judge Business School
Posted:
29 Aug 08
Last Revised:
19 Apr 09
99
(156,673)
 

48.  
Losers, Winners and Biased Trades | Show Abstract | Download |
Journal of Consumer Research, Vol. 32, No. 2, 2005
Accepted Paper Series
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
MacInnis, Deborah J.
University of Southern California - Marketing Department
Johnson, Joseph
University of Miami - Department of Marketing
Posted:
01 Jun 06
99
(156,673)
7

49.  
Decoding Market Disruption: New Schema, Model, and Findings | Show Abstract | Download |
Emory Law and Economics Research Paper No. 10-68, Emory Public Law Research Paper No. 10-108, Marshall School of Business Working Paper No. 18-10
Working Paper Series
Sood, Ashish
Georgia State University
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
14 Jun 10
86
(172,048)
 

50.  
Advertising's Role in Capitalist Markets: What Do We Know and Where Do We Go from Here? | Show Abstract | Download |
Journal of Advertising Research, Vol. 45, No. 2, June 2005
Accepted Paper Series
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
25 May 06
57
(216,447)
1

51.  
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
18 Jan 10
46
(238,678)
 

52.  
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Chandrasekaran, Deepa
University of Texas at Austin
Posted:
22 Jun 12
40
(252,014)
3

53.  
Schöler, Lisa
Goethe University Frankfurt - Faculty of Economics and Business Administration
Skiera, Bernd
University of Frankfurt - Department of Marketing
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
26 Oct 13
28
(285,302)
 

54.  
Tirunillai, Seshadri
University of Houston - C.T. Bauer College of Business
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
15 Mar 14
Last Revised:
20 Mar 14
23
(303,322)
 

55.  
Rubera, Gaia
Bocconi University
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
29 Sep 13
13
(344,161)
 

56.  
Johnson, Joseph
University of Miami - Department of Marketing
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Ip, Eddie
Wake Forest University School of Medicine
Posted:
29 Sep 13
10
(356,693)
 

57.  
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Tellis, Kethan
affiliation not provided to SSRN
Posted:
06 May 09
 

58.  
The Value of Quality: Stock Market Returns to Published Quality Reviews | Show Abstract |
Marketing Science, Vol. 26, No. 6, pp. 758-773, November-December 2007
Working Paper Series
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Johnson, Joseph
University of Miami - Department of Marketing
Posted:
18 Apr 08
Last Revised:
29 Apr 08
 

59.  
Optimal Data Interval for Estimating Advertising Response | Show Abstract |
Marketing Science, Vol. 25, No. 3, May-June 2007
Accepted Paper Series
Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
Franses, Philip Hans
Erasmus University Rotterdam (EUR) - Department of Econometrics
Posted:
15 Feb 07
 


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