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 Gerard J. Tellis
 SSRN Author Rank: 819 by Downloads
 Jerry & Nancy Neely Chair in American Enterprise, Professor of Marketing
 University of Southern California - Marshall School of Business, Department of Marketing
 Hoffman Hall 701
 Los Angeles, CA 90089-0443
 United States
 213-740-5031 (Phone)
 213-740-7828 (Fax)
 HOME PAGE: http://gtellis.net
 email address


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. Gerard J. Tellis's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
8,896
Total
Citations
166
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Drivers of Success for Market Entry into China and India | Show Abstract | Download |
Journal of Marketing, Forthcoming, Marshall School of Business Working Paper No. MKT 10-07
Accepted Paper Series
Joseph Johnson
University of Miami - Department of Marketing
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
26 Sep 07
Last Revised:
17 Dec 07
782
(7,406)
 

2.  
First to Market, First to Fail? Real Causes of Enduring Market Leadership | Show Abstract | Download |
MIT Sloan Management Review, Vol. 37, No. 2, pp. 65-75, Winter 1996
Accepted Paper Series
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Peter N. Golder
New York University - Leonard N. Stern School of Business
Posted:
02 Jun 06
Last Revised:
30 Apr 08
725
(8,353)
22

3.  
John R. Hauser
MIT Sloan School of Management
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Abbie Griffin
University of Illinois at Urbana-Champaign - Department of Business Administration
Posted:
11 Jun 06
Last Revised:
11 Jun 06
719
(8,459)
7

4.  
Does TV Advertising Really Affect Sales? The Role of Measures, Models and Data Aggregation | Show Abstract | Download |
Journal of Advertising Research, Vol.24, No. 3, pp. 1-12, Fall 1995
Accepted Paper Series
Doyle Weiss
University of Iowa
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
07 Jun 06
Last Revised:
07 Jun 06
605
(10,880)
1

5.  
Strategic Bundling of Products and Prices: A New Synthesis for Marketing | Show Abstract | Download |
Journal of Marketing, Vol. 66, p. 72, January 2002
Accepted Paper Series
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
S. Stremersch
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Posted:
31 May 06
Last Revised:
31 May 06
566
(11,971)
11

6.  
Do Innovations Really Payoff? Total Stock Market Returns to Innovation | Show Abstract | Download |
Marshall School of Business Working Paper No. MKT 11-09
Working Paper Series
Ashish Sood
Goizueta Business School
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
17 Apr 08
Last Revised:
18 Apr 09
465
(15,788)
1

7.  
Innovation in Firms Across Nations: New Metrics and Drivers of Radical Innovation | Show Abstract | Download |
Marshall School of Business Working Paper No. MKT 03-07
Working Paper Series
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Jaideep Prabhu
Imperial College London - Tanaka Business School
Rajesh K. Chandy
University of Minnesota - Twin Cities - Carlson School of Management
Posted:
07 Feb 07
Last Revised:
08 Oct 08
387
(20,130)
1

8.  
Deepa Chandrasekaran
Lehigh University - College of Business & Economics
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
27 Sep 07
Last Revised:
26 Feb 08
267
(31,343)
4

9.  
Important Research Questions in Innovation and Technology | Show Abstract | Download |
Marshall School of Business Working Paper No. MKT 12-09
Working Paper Series
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
17 Apr 08
Last Revised:
18 Apr 09
258
(32,569)
 

10.  
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Rajesh K. Chandy
University of Minnesota - Twin Cities - Carlson School of Management
Deborah J. MacInnis
University of Southern California - Marketing Department
Pattana Thaivanich
affiliation not provided to SSRN
Posted:
25 May 06
Last Revised:
25 May 06
242
(34,978)
 

11.  
Disruptive Technology or Visionary Leadership? | Show Abstract | Download |
Journal of Product Innovation Management, Vol. 23, No. 1, pp. 34-38, January 2006
Accepted Paper Series
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
07 Jun 06
Last Revised:
06 Feb 07
239
(35,416)
3

12.  
Technological Evolution and Radical Innovation | Show Abstract | Download |
Journal of Marketing, Vol. 69, pp. 152-168, July 2005
Accepted Paper Series
Ashish Sood
Goizueta Business School
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
23 May 06
Last Revised:
23 May 06
231
(36,766)
10

13.  
The S-Curve of Technological Evolution: Marketing Law or Self-Fulfilling Prophecy? | Show Abstract | Download |
Marshall School of Business Working Paper No. MKT 04-07
Working Paper Series
Ashish Sood
Goizueta Business School
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
23 Apr 07
Last Revised:
23 Apr 07
223
(38,158)
 

14.  
The Value of Quality: Stock Market Returns to Reviewed Quality of New Products | Show Abstract | Download |
Marshall School of Business Working Paper No. MKT 02-07
Working Paper Series
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Joseph Johnson
University of Miami - Department of Marketing
Posted:
07 Feb 07
Last Revised:
07 Feb 07
216
(39,433)
 

15.  
Pioneer Advantage: Marketing Logic or Marketing Legend? | Show Abstract | Download |
Journal of Marketing Research, Vol. 30, No. 2, p. 158, May 1993
Accepted Paper Series
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Peter N. Golder
New York University - Leonard N. Stern School of Business
Posted:
02 Jun 06
Last Revised:
30 Apr 08
207
(41,226)
22

16.   Incl. Electronic Paper
S. Stremersch
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Philip Hans Franses
Erasmus University Rotterdam (EUR) - Department of Econometrics
Posted:
01 Feb 07
Last Revised:
01 Feb 07
123
( 41,411)
2

17.  
Which Ad Works, When, Where, and How often? Modeling the Effects of Direct Television Advertising | Show Abstract | Download |
Journal of Marketing Research, Vol. 37, No. 1, pg. 32, February 2000
Accepted Paper Series
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Rajesh K. Chandy
University of Minnesota - Twin Cities - Carlson School of Management
Pattana Thaivanich
affiliation not provided to SSRN
Posted:
07 Jun 06
Last Revised:
07 Jun 06
203
(42,010)
10

18.  
Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle | Show Abstract | Download |
Marketing Science, Vol. 23, No. 2, pp. 207-218, Spring 2004
Accepted Paper Series
Peter N. Golder
New York University - Leonard N. Stern School of Business
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
31 May 06
Last Revised:
30 Apr 08
192
(44,391)
6

19.  
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
David S. Ackerman
California State University, Northridge - Department of Marketing
Posted:
25 May 06
Last Revised:
25 May 06
187
(45,647)
 

20.  
The Incumbent's Curse? Incumbency, Size and Radical Product Innovation | Show Abstract | Download |
Journal of Marketing, Vol. 64, pp. 1-17, July 2000
Accepted Paper Series
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Rajesh K. Chandy
University of Minnesota - Twin Cities - Carlson School of Management
Posted:
01 Jun 06
Last Revised:
20 Feb 07
183
(46,670)
 

21.  
Effective Frequency: One Exposure or Three Factors? | Show Abstract | Download |
Journal of Advertising Research, pp. 75-80, July-August 1997
Accepted Paper Series
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
02 Jun 06
Last Revised:
02 Jun 06
174
(49,060)
 

22.  
Understanding and Managing International Growth of New Products | Show Abstract | Download |
International Journal of Research in Marketing, Vol. 21, No. 4 , December 2004
Accepted Paper Series
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
S. Stremersch
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Posted:
25 May 06
Last Revised:
25 May 06
166
(51,337)
7

23.  
Beyond Diffusion: An Affordability Model of the Growth of New Consumer Durables | Show Abstract | Download |
Journal of Forecasting, Vol. 17, pp. 259-280, 1998
Accepted Paper Series
Peter N. Golder
New York University - Leonard N. Stern School of Business
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
02 Jun 06
Last Revised:
30 Apr 08
148
(57,256)
3

24.  
Ashish Sood
Goizueta Business School
Gareth James
University of Southern California - Information and Operations Management Department
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
18 Apr 08
Last Revised:
29 Apr 08
145
(58,358)
 

25.  
Does the Internet Promote Better Consumer Decisions? The Case of Name-Your-Own-Price Auctions | Show Abstract | Download |
Journal of Marketing, Vol. 70, No. 1, pp. 65-78, January 2006
Accepted Paper Series
M. Spann
University of Passau
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
23 May 06
Last Revised:
15 Feb 07
142
(59,813)
2

26.  
Tackling the Retailer Decision Maze: Which Brands to Discount, How Much, When and Why? | Show Abstract | Download |
Marketing Science, Vol. 14, No. 3, Part 1 of 2, pp. 271-299, 1995
Accepted Paper Series
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Fred S. Zufryden
University of Southern California - Marketing Department
Posted:
13 Jun 06
Last Revised:
13 Jun 06
135
(62,127)
4

27.  
Predicting Sales Takeoff for Whirlpool's New Personal Valet | Show Abstract | Download |
Marketing Science, Vol. 23, No. 2, pp. 180-191, 2004
Accepted Paper Series
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Peter N. Golder
New York University - Leonard N. Stern School of Business
Joseph A. Foster
Affiliation Unknown
Posted:
31 May 06
Last Revised:
30 Apr 08
134
(62,521)
 

28.  
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
S. Stremersch
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
Eden Yin
University of Cambridge - Judge Business School
Posted:
25 May 06
Last Revised:
25 May 06
120
(68,524)
25

29.  
What to Say When: Advertising Appeals in Evolving Markets | Show Abstract | Download |
Journal of Marketing Research, Vol. 38, pp. 399-414, November 2001
Accepted Paper Series
Deborah J. MacInnis
University of Southern California - Marketing Department
Rajesh K. Chandy
University of Minnesota - Twin Cities - Carlson School of Management
Pattana Thaivanich
affiliation not provided to SSRN
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
31 May 06
Last Revised:
31 May 06
110
(73,512)
7

30.  
Blowing Bubbles: Heuristics and Biases in the Run-Up of Stock Prices | Show Abstract | Download |
Journal of the Academy of Marketing Science, Vol. 33, No. 4, pp. 486-503, 2005
Accepted Paper Series
Joseph Johnson
University of Miami - Department of Marketing
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
23 May 06
Last Revised:
23 May 06
103
(77,288)
1

31.  
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Philip Hans Franses
Erasmus University Rotterdam (EUR) - Department of Econometrics
Posted:
25 May 06
Last Revised:
25 May 06
94
(82,529)
2

32.  
Does Quality Win? Network Effects versus Quality in High-Tech Markets | Show Abstract | Download |
Journal of Marketing Research, Forthcoming
Accepted Paper Series
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Eden Yin
University of Cambridge - Judge Business School
Rakesh Kumar Niraj
University of Southern California - Marketing Department
Posted:
17 Apr 08
Last Revised:
01 Sep 08
90
(85,109)
3

33.  
Do Consumers Ever Learn? Analysis of Segment Behavior in Experimental Markets | Show Abstract | Download |
Journal of Behavioral Decision Making, Vol. 13, 2000
Accepted Paper Series
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Jaideep Prabhu
Imperial College London - Tanaka Business School
Posted:
01 Jun 06
Last Revised:
08 Oct 08
76
(95,025)
 

34.  
Losers, Winners and Biased Trades | Show Abstract | Download |
Journal of Consumer Research, Vol. 32, No. 2, 2005
Accepted Paper Series
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Deborah J. MacInnis
University of Southern California - Marketing Department
Joseph Johnson
University of Miami - Department of Marketing
Posted:
01 Jun 06
Last Revised:
01 Jun 06
67
(102,585)
1

35.  
Contextual and Temporal Components of Reference Price | Show Abstract | Download |
Journal of Marketing, Vol. 58, pp. 22-34, January 1994
Accepted Paper Series
K.N. (Raj) Rajendran
University of Northern Iowa
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
13 Jun 06
Last Revised:
13 Jun 06
54
(114,738)
11

36.  
Advertising's Role in Capitalist Markets: What Do We Know and Where Do We Go from Here? | Show Abstract | Download |
Journal of Advertising Research, Vol. 45, No. 2, June 2005
Accepted Paper Series
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
25 May 06
Last Revised:
25 May 06
48
(121,038)
1

37.  
Why and How Quality Wins over Network Effects and What it Means | Show Abstract | Download |
Journal of Marketing Research, Forthcoming, Marshall School of Business Working Paper No. MKT 23-09
Accepted Paper Series
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Rakesh Kumar Niraj
University of Southern California - Marketing Department
Eden Yin
University of Cambridge - Judge Business School
Posted:
29 Aug 08
Last Revised:
19 Apr 09
40
(130,332)
 

38.  
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Eden Yin
University of Cambridge - Judge Business School
Simon J. Bell
University of Cambridge
Posted:
31 Jan 09
Last Revised:
05 Feb 09
30
(143,957)
 

39.  
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Kethan Tellis
affiliation not provided to SSRN
Posted:
06 May 09
Last Revised:
06 May 09
0
(0)
 

40.  
The Value of Quality: Stock Market Returns to Published Quality Reviews | Show Abstract |
Marketing Science, Vol. 26, No. 6, pp. 758-773, November-December 2007
Working Paper Series
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Joseph Johnson
University of Miami - Department of Marketing
Posted:
18 Apr 08
Last Revised:
29 Apr 08
0
(0)
 

41.  
A Critical Review of Marketing Research on Diffusion of New Products | Show Abstract |
Review of Marketing Research, pp. 39-80, 2007 , Marshall School of Business Working Paper No. MKT 01-08
Accepted Paper Series
Deepa Chandrasekaran
Lehigh University - College of Business & Economics
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Posted:
11 Mar 07
Last Revised:
01 Jul 08
0
(18,237)
 

42.  
Optimal Data Interval for Estimating Advertising Response | Show Abstract |
Marketing Science, Vol. 25, No. 3, May-June 2007
Accepted Paper Series
Gerard J. Tellis
University of Southern California - Marshall School of Business, Department of Marketing
Philip Hans Franses
Erasmus University Rotterdam (EUR) - Department of Econometrics
Posted:
15 Feb 07
Last Revised:
15 Feb 07
0
(0)
 


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