Jerry & Nancy Neely Chair in American Enterprise, Professor of Marketing
University of Southern California - Marshall School of Business, Department of Marketing
Hoffman Hall 701
Los Angeles, CA 90089-0443
United States
213-740-5031 (Phone)
213-740-7828 (Fax)
HOME PAGE: http://gtellis.net
email address
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Tellis, Gerard J.'s
Scholarly Papers
Click on the title of any column to sort the table by that
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Aggregate Statistics |
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Total
Downloads
19,306 |
Total
Citations
369 |
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1.
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Johnson, Joseph
University of Miami - Department of Marketing Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
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26 Sep 07
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Last Revised:
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17 Dec 07
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1,794
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2.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Golder, Peter N.
New York University (NYU) - Leonard N. Stern School of Business
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1,781
(3,468)
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25
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first to market, market leadership, innovation
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3.
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Hauser, John R.
MIT Sloan School of Management Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Griffin, Abbie
University of Illinois at Urbana-Champaign - Department of Business Administration
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1,705
(3,762)
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22
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Innovation, new products, consumer innovativeness, diffusion models, network externalities, strategic entry, defensive strategy, ideation, rewards to entrants, metrics
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4.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
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1,167
(7,252)
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17
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Bundling, Marketing, Strategy
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5.
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Weiss, Doyle
University of Iowa Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
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1,135
(7,610)
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3
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TV Advertising, Sales Impact, Data Aggregation
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6.
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Sood, Ashish
Emory University - Goizueta Business School Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
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| Posted: |
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17 Apr 08
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Last Revised:
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14 Jun 10
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728
(15,278)
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6
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Innovation, Market Returns, Event Study, Fama-French model, High-Tech Marketing
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7.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Prabhu, Jaideep
Imperial College Business School Chandy, Rajesh K.
University of Minnesota - Twin Cities - Carlson School of Management
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07 Feb 07
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Last Revised:
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24 Jan 10
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641
(18,363)
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innovation
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8.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
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500
(25,764)
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advertising, frequency, effectiveness
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9.
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Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance
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hide multiple versions |
Export Bibliographic Info |
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Tirunillai, Seshadri
University of Houston - C.T. Bauer College of Business Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
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Posted:
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01 Jun 11
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Last Revised:
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24 Oct 12
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473
(27,700)
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6
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Tirunillai, Seshadri
University of Houston - C.T. Bauer College of Business Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
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0
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user-generated content (UGC), stock returns, online word of mouth, vector autoregression (VAR), computational text processing
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Tirunillai, Seshadri
University of Houston - C.T. Bauer College of Business Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
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473
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6
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User-Generated Content, stock returns, online word-of-mouth, Vector Auto-Regression (VAR), computational text processing
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10.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
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17 Apr 08
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Last Revised:
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31 Jul 12
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442
(30,312)
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1
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Technology, innovation, diffusion, new product growth, network effects, payoff, wealth of nations
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11.
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Chandrasekaran, Deepa
Lehigh University - College of Business & Economics Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
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11 Mar 07
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Last Revised:
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19 Apr 13
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diffusion, product life cycle
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12.
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Chandrasekaran, Deepa
Lehigh University - College of Business & Economics Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
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437
(30,760)
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10
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Diffusion of Innovations, Global Marketing, Consumer Innovativeness, Marketing Metrics, New Products, Hazard Model, Product Life Cycles
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13.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Chandy, Rajesh K.
University of Minnesota - Twin Cities - Carlson School of Management Thaivanich, Pattana
affiliation not provided to SSRN
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395
(34,994)
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10
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Advertising, Television Ads, Effectiveness
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14.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Chandy, Rajesh K.
University of Minnesota - Twin Cities - Carlson School of Management MacInnis, Deborah J.
University of Southern California - Marketing Department Thaivanich, Pattana
affiliation not provided to SSRN
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390
(35,547)
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1
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advertising response, wear-in, wear-out, carry-over effect, long-term effect, ad creative, ad cues
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15.
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Sood, Ashish
Emory University - Goizueta Business School Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
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381
(36,569)
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22
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Technological Evolution, Innovation
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16.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Chandy, Rajesh K.
University of Minnesota - Twin Cities - Carlson School of Management
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355
(39,865)
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41
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Radical innovation, incumbency, market leadership
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17.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
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352
(40,308)
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9
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Disruptive Technology, Innovation, Strategy
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18.
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Indirect Network Effects in New Product Growth
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Show Abstracts |
Hide Abstracts |
Versions (1)
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hide multiple versions |
Export Bibliographic Info |
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Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Franses, Philip Hans
Erasmus University Rotterdam (EUR) - Department of Econometrics
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192
(40,758)
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11
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Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Franses, Philip Hans
Erasmus University Rotterdam (EUR) - Department of Econometrics
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192
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11
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Indirect Network Effects, New Product Growth, Takeoff, Chicken-and-Egg
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19.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Ackerman, David S.
California State University, Northridge - Department of Marketing
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347
(41,027)
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Pricing, Cross Cultural, Retailing
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20.
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Golder, Peter N.
New York University (NYU) - Leonard N. Stern School of Business Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
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327
(44,022)
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14
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product life cycles, sales takeoff, cascades, new pruduct growth, innovation product management, diffusion, high-tech marketing
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21.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Golder, Peter N.
New York University (NYU) - Leonard N. Stern School of Business
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324
(44,510)
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44
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pioneer advantage, market leadership, market share
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22.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Johnson, Joseph
University of Miami - Department of Marketing
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317
(45,698)
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Stock returns, Quality, Published reviews, New product
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23.
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Sood, Ashish
Emory University - Goizueta Business School Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
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312
(46,579)
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3
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innovation
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24.
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Golder, Peter N.
New York University (NYU) - Leonard N. Stern School of Business Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
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270
(54,967)
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6
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diffusion of innovations, new products, forecasting
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25.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
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| Posted: |
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18 Jan 10
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Last Revised:
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27 Jan 10
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267
(55,662)
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1
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Advertising, Effectivness, Elasticity, Generalizations
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26.
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Spann, Martin
Ludwig Maximilians University of Munich - Faculty of Business Administration (Munich School of Management) Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
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248
(60,404)
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5
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Internet Auctions, Pricing
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27.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE)
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238
(63,125)
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15
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New product growth, International marketing, International diffusion
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28.
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Sood, Ashish
Emory University - Goizueta Business School James, Gareth
University of Southern California - Marshall school of Business Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
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| Posted: |
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18 Apr 08
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Last Revised:
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31 Jul 12
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229
(65,757)
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2
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Global Market Penetration, Diffusion, Bass Model, Functional Data Analysis, Functional Principal Components, Generalized Additive Models, Functional Clustering, Spline Regression, New Products
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29.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Yin, Eden
University of Cambridge - Judge Business School Niraj, Rakesh
Case Western Reserve University - Department of Marketing and Policy Studies
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| Posted: |
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17 Apr 08
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Last Revised:
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01 Sep 08
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227
(66,363)
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10
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Network Effects, Tipping, Path Dependence, Quality, High-Tech Products
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30.
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MacInnis, Deborah J.
University of Southern California - Marketing Department Chandy, Rajesh K.
University of Minnesota - Twin Cities - Carlson School of Management Thaivanich, Pattana
affiliation not provided to SSRN Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
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226
(66,674)
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7
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Advertising messages, evolving markets, consumer behavior
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31.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Yin, Eden
University of Cambridge - Judge Business School Bell, Simon J.
University of Cambridge
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206
(73,395)
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3
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Global innovation, consumer innovativeness, cross-cultural differences, new product adoption, cross-category differences
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32.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Zufryden, Fred S.
University of Southern California - Marketing Department
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203
(74,487)
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3
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Promotions, Retailing, Consumer Response, Discount Timing, Mathematical Modeling
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33.
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Sood, Ashish
Emory University - Goizueta Business School James, Gareth
University of Southern California - Marshall school of Business Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Zhu, Ji
University of Michigan at Ann Arbor
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201
(75,191)
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technology evolution, innovation, SAW model, Moore’s Law, Kryder’s Law, Bass Model, technological prediction
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34.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
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201
(75,191)
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Tata Nano, radical innovation, innovation for masses
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35.
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Sood, Ashish
Emory University - Goizueta Business School Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
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197
(76,712)
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1
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technology disruption, firm disruption, demand disruption, correlated hazards, prediction of disruption
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36.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Stremersch, S.
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) Yin, Eden
University of Cambridge - Judge Business School
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193
(78,283)
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32
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International New Product Growth, New Product Takeoff, New Product Growth, International Diffusion, Diffusion of Innovations
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37.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Golder, Peter N.
New York University (NYU) - Leonard N. Stern School of Business Foster, Joseph A.
affiliation not provided to SSRN
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188
(80,345)
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4
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sales takeoff, new product growth, product management, sales forecasting, market response models, innovation
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38.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Franses, Philip Hans
Erasmus University Rotterdam (EUR) - Department of Econometrics
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155
(96,125)
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3
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Advertising carryover, Data Interval, Econometric Models
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39.
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Johnson, Joseph
University of Miami - Department of Marketing Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
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125
(115,469)
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1
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heuristics and biases, financial products, behavioral decision theory, judgment and decision making
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40.
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Rajendran, K N (Raj)
University of Northern Iowa Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
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124
(116,220)
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19
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Pricing, Contextaul Price, Temporal Price, Consumer Response
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41.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Chandrasekaran, Deepa
Lehigh University - College of Business & Economics
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| Posted: |
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18 Aug 10
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Last Revised:
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23 Nov 10
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106
(131,114)
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Response styles, Biases, Socially desirable responding, Cross-national research, International marketing, Consumer innovativeness, Survey research
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42.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Prabhu, Jaideep
Imperial College Business School
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105
(132,038)
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rationaIity, Iearning, market efficiency
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43.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Sood, Ashish
Emory University - Goizueta Business School
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| Posted: |
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29 Jan 11
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Last Revised:
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16 Mar 11
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103
(133,786)
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Technology Evolution, Technology Selection
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44.
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Chandrasekaran, Deepa
Lehigh University - College of Business & Economics Arts, Joep
VU University Amsterdam - Department of Information Systems, Marketing and Logistics Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Frambach, Ruud T.
VU University Amsterdam
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102
(134,705)
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1
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International Takeoff, Diffusion of Innovations, New Products, New Product Pricing, Level of Data Aggregation
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45.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Niraj, Rakesh
Case Western Reserve University - Department of Marketing and Policy Studies Yin, Eden
University of Cambridge - Judge Business School
|
| Posted: |
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29 Aug 08
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Last Revised:
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19 Apr 09
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93
(143,394)
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Network effects, Quality, Path dependance, Tipping
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46.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing MacInnis, Deborah J.
University of Southern California - Marketing Department Johnson, Joseph
University of Miami - Department of Marketing
|
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93
(143,394)
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7
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consumer behavior, markets, informational biases
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47.
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Sethuraman, Raj
Southern Methodist University (SMU) - Edwin L. Cox School of Business Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Briesch, Richard
Southern Methodist University (SMU) - Edwin L. Cox School of Business
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85
(152,094)
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Advertising, Meta-Analysis, Empirical Generalization, Promotion, Marketing Mix
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48.
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Sood, Ashish
Emory University - Goizueta Business School Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
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75
(164,302)
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Technology Disruption, Firm Disruption, Demand Disruption, Correlated Hazards, Prediction of Disruption
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49.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
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57
(190,554)
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1
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Advertising, Free Markets
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50.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing
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32
(240,268)
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network effects, takeoff, diffusion, new product
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51.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Chandrasekaran, Deepa
Lehigh University - College of Business & Economics
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24
(263,953)
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3
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New product diffusion, International marketing, Chasm, Business cycles, Hazard models
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52.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Tellis, Kethan
affiliation not provided to SSRN
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Advertsing, recession, branding, private label, advertsing elasticity
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53.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Johnson, Joseph
University of Miami - Department of Marketing
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| Posted: |
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18 Apr 08
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Last Revised:
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29 Apr 08
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Stock market returns, Abnormal Returns, Quality, Published reviews, New products
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54.
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Tellis, Gerard J.
University of Southern California - Marshall School of Business, Department of Marketing Franses, Philip Hans
Erasmus University Rotterdam (EUR) - Department of Econometrics
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Records 1 -
54
of 54 matches
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