Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
P.O. Box 1738
Room T08-21
3000 DR Rotterdam, 3000 DR
Netherlands
email address
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Erasmus Research Institute of Management (ERIM)
P.O. Box 1738
3000 DR Rotterdam
Netherlands
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Wierenga, Berend's
Scholarly Papers
Click on the title of any column to sort the table by that
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Aggregate Statistics |
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Total
Downloads
4,337 |
Total
Citations
19 |
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1.
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Bruggen, G.H. van
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) Wierenga, Berend
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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1,088
(8,173)
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2
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Customer Relationship Management, marketing management support systems, survey research
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2.
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Bruggen, G.H. van
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) Smidts, A.
Erasmus Research Institute of Management (ERIM) Wierenga, Berend
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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569
(21,686)
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1
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information technology, decision making, decision biases, marketing management support systems
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3.
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Smit, Willem
IMD International Bruggen, G.H. van
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) Wierenga, Berend
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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505
(25,432)
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experimental design, information-sharing, interfirm collaboration, marketing channels
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4.
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Leenders, Mark A.A.M.
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) Wierenga, Berend
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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453
(29,351)
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marketing-R&D interface, new product performance, resources, strategic scope
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5.
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Leenders, Mark A.A.M.
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) Wierenga, Berend
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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359
(39,273)
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7
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marketing, interfaces, productontwikkeling, interne organisatie, farmaceutische industrie
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6.
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van Rekom, Johan
Erasmus Research Institute of Management (ERIM) Wierenga, Berend
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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286
(51,470)
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laddering, means-end relations, consumer behavior, semantic relations, hierarchy
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7.
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van der Lans, Ralf
Rotterdam School of Management, Erasmus University Bruggen, G.H. van
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) Eliashberg, J.
University of Pennsylvania - Marketing Department Wierenga, Berend
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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280
(52,695)
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5
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branching processes, Markov processes, forecasting, online marketing, viral marketing, word of mouth
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8.
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Wierenga, Berend
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) Soethoudt, Han
Agrotechnological Research Institute ATO - Wageningen
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230
(65,417)
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Sales Promotions, Channels of Distribution, Consumer Price Discounts, Channel Coordination
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9.
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van Rekom, Johan
Erasmus Research Institute of Management (ERIM) Riel, C.B.M. van
Erasmus Research Institute of Management (ERIM) Wierenga, Berend
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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195
(77,404)
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means-end analysis, laddering, sensemaking, organizational action, employee motivation
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10.
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Eliashberg, J.
University of Pennsylvania - Marketing Department Hegie, Q.
affiliation not provided to SSRN Ho, J.
affiliation not provided to SSRN Huisman, D.
affiliation not provided to SSRN Miller, S.J.
affiliation not provided to SSRN Swami, Sanjeev
affiliation not provided to SSRN Weinberg, Charles
University of British Columbia (UBC) - Sauder School of Business Wierenga, Berend
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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122
(117,646)
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3
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Optimization of movie schedules, Integer programming, Column generation, Demand forecasting
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11.
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Althuizen, Niek
ESSEC Business School - Marketing Department Wierenga, Berend
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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104
(132,845)
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creative design, analogical reasoning, decision support systems, sales promotion campaigns, analogieën
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12.
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Popma, Wybe T.
affiliation not provided to SSRN Waarts, Eric
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) Wierenga, Berend
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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73
(166,785)
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competition, innovation, new product announcement, market signals, semiconductors
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13.
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van Everdingen, Yvonne M.
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) Wierenga, Berend
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
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59
(187,102)
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intra-firm adoption, European marketing, European Monetary Union, business marketing, innovation
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14.
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van Rekom, Johan
Erasmus Research Institute of Management (ERIM) Wierenga, Berend
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) Riel, C.B.M. van
Erasmus Research Institute of Management (ERIM)
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14
(299,158)
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1
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Records 1 -
14
of 14 matches
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1
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