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Sun, Monic's
Scholarly Papers
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Aggregate Statistics |
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Total
Downloads
1,314 |
Total
Citations
19 |
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1.
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Sun, Monic
Stanford Graduate School of Business
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07 May 09
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Last Revised:
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28 Sep 11
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Theoretical Modelling, Information Transmission, Product Ratings
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Ad Revenue and Content Commercialization: Evidence from Blogs
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Sun, Monic
Stanford Graduate School of Business Zhu, Feng
University of Southern California
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Posted:
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07 Jan 11
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Last Revised:
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25 May 12
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325
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Sun, Monic
Stanford Graduate School of Business Zhu, Feng
University of Southern California
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ad-sponsored business model, media content, blog, revenue-sharing
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Sun, Monic
Stanford Graduate School of Business Zhu, Feng
University of Southern California
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07 Jan 11
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Last Revised:
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25 May 12
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308
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ad-sponsored business model, media content, blog, revenue-sharing, user-generated content
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Disclosing Multiple Product Attributes
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Sun, Monic
Stanford Graduate School of Business
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Posted:
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21 Nov 08
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Last Revised:
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16 Mar 11
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223
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10
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Sun, Monic
Stanford Graduate School of Business
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10
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Sun, Monic
Stanford Graduate School of Business
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222
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advertising, marketing strategy
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4.
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Branco, Fernando
Universidade Catolica Portuguesa Sun, Monic
Stanford Graduate School of Business Villas-Boas, J. Miguel
University of California, Berkeley
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08 Dec 10
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Last Revised:
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14 Dec 10
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149
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search, product information
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5.
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Liu, Ting
Stony Brook University Sun, Monic
Stanford Graduate School of Business
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63
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6.
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Thomadsen, Raphael
University of California, Los Angeles (UCLA) - Anderson School of Management Zeithammer, Robert
University of California, Los Angeles (UCLA) - Anderson School of Management Mayzlin, Dina
USC Marshall School of Business Orhun, A. Yesim
University of Michigan, Ross School of Business Pazgal, Amit
Washington University in Saint Louis - John M. Olin Business School Purohit, Debu
Duke University - Fuqua School of Business Rao, Ram C.
University of Texas at Dallas - Department of Marketing Riordan, Michael H.
Columbia University - Columbia Business School Shin, Jiwoong
Yale School of Management Sun, Monic
Stanford Graduate School of Business Villas-Boas, J. Miguel
University of California, Berkeley
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52
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7.
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Sun, Monic
Stanford Graduate School of Business Zhang, Xiaoquan (Michael)
Hong Kong University of Science & Technology (HKUST) Zhu, Feng
University of Southern California
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25
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8.
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Liu, Ting
Stony Brook Sun, Monic
Stanford Graduate School of Business
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0
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