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Naylor, Rebecca Walker's
Scholarly Papers
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Total Downloads
1,321 |
Total
Citations
3 |
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Naylor, Rebecca Walker Ohio State University (OSU) - Department of Marketing and Logistics Lamberton, Cait Poynor University of Pittsburgh - Katz Graduate School of Business West, Patricia M. Ohio State University (OSU) - Department of Marketing and Logistics
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602
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Social Influence, Mere Presence, Social Media, Social Networks, Ambiguity
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Naylor, Rebecca Walker Ohio State University (OSU) - Department of Marketing and Logistics Lamberton, Cait Poynor University of Pittsburgh - Katz Graduate School of Business Norton, David A. University of South Carolina - Department of Marketing
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162
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Key words: agent recommendations, social influence, ambiguity, egocentric bias, anchoring and adjustment
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3.
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Irwin, Julie R. University of Texas - Mccombs School of Business Naylor, Rebecca Walker Ohio State University (OSU) - Department of Marketing and Logistics
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147
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consideration sets, ethics, decision making, framing, pick/reject, include/exclude
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Naylor, Rebecca Walker Ohio State University (OSU) - Department of Marketing and Logistics Droms, Courney affiliation not provided to SSRN Haws, Kelly Texas A&M University (TAMU) - Department of Marketing College, Fisher Ohio State University (OSU) - Fisher College of Business
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22 Jan 11
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Last Revised:
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22 Oct 11
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109
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confirmatory bias, Food and Drug Administration, functional food health claims, functional foods, health consciousness
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Bharadwaj, Neeraj Temple University Naylor, Rebecca Walker Ohio State University (OSU) - Department of Marketing and Logistics Ter Hofstede, Frenkel University of Texas at Austin - Red McCombs School of Business
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19 May 09
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Last Revised:
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10 Aug 09
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104
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Bundling, consumer behavior, customization, preferences, marketing strategy, solution selling, and systems selling
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Lamberton, Cait Poynor University of Pittsburgh - Katz Graduate School of Business Naylor, Rebecca Walker Ohio State University (OSU) - Department of Marketing and Logistics Haws, Kelly Texas A&M University (TAMU) - Department of Marketing
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63
(179,098)
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Social influence, Reasoning, Choice confidence, Social comparison, Reason-based choice, Public versus private behavior
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Dyachenko, Tatiana Ohio State University (OSU) - Fisher College of Business Naylor, Rebecca Walker Ohio State University (OSU) - Department of Marketing and Logistics Allenby, Greg M. Ohio State University (OSU) - Department of Marketing and Logistics
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02 Jun 12
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Last Revised:
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29 Mar 13
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52
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Bayesian estimation, psychological models, choice models
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8.
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Haws, Kelly Texas A&M University (TAMU) - Department of Marketing Naylor, Rebecca Walker Ohio State University (OSU) - Department of Marketing and Logistics Coulter, Robin A. affiliation not provided to SSRN Bearden, William O. affiliation not provided to SSRN
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49
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Product retention, Product disposal, Compulsive hoarding, Waste avoidance, Product attachment
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9.
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Norton, David A. University of South Carolina - Department of Marketing Lamberton, Cait Poynor University of Pittsburgh - Katz Graduate School of Business Naylor, Rebecca Walker Ohio State University (OSU) - Department of Marketing and Logistics
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33
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inference-making, ambiguity, competition, egocentric bias, similarity
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10.
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Luchs, Michael College of William and Mary Naylor, Rebecca Walker Ohio State University (OSU) - Department of Marketing and Logistics Irwin, Julie R. University of Texas - Mccombs School of Business Raghunathan, Rajagopal University of Texas at Austin - Red McCombs School of Business
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Sustainability, Ethical Products, Green Marketing, Implicit Associations, Corporate Social Responsibility
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Records 1 -
10
of 10 matches
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