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Naylor, Rebecca Walker


 SSRN Author Rank: 13,486 by Downloads
 

Ohio State University (OSU) - Department of Marketing and Logistics


 2100 Neil Avenue
 538 Fisher Hall
 Columbus, OH 43210
 United States
 email address

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. Naylor, Rebecca Walker's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
2,133
Total
Citations
5
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Naylor, Rebecca Walker
Ohio State University (OSU) - Department of Marketing and Logistics
Lamberton, Cait Poynor
University of Pittsburgh - Katz Graduate School of Business
West, Patricia M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
07 Jun 12
1,069
(11,154)
 

2.  
Naylor, Rebecca Walker
Ohio State University (OSU) - Department of Marketing and Logistics
Lamberton, Cait Poynor
University of Pittsburgh - Katz Graduate School of Business
Norton, David A.
University of Connecticut
Posted:
09 Jul 10
252
(75,419)
2

3.  
Irwin, Julie R.
University of Texas - Mccombs School of Business
Naylor, Rebecca Walker
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
11 Feb 09
185
(103,099)
2

4.  
Eating with a Purpose: Consumer Response to Functional Food Health Claims | Show Abstract | Download This Paper |
Journal of Public Policy & Marketing, Vol. 28, No. 2, pp. 221-233, Fall 2009
Number of Pages in PDF File: 14
Naylor, Rebecca Walker
Ohio State University (OSU) - Department of Marketing and Logistics
Droms, Courney
affiliation not provided to SSRN
Haws, Kelly
Vanderbilt University – Marketing
Posted:
22 Jan 11
Last Revised:
25 Apr 15
148
(125,994)
 

5.  
Consumer Response to and Choice of Customized versus Standardized Systems | Show Abstract | Download This Paper |
McCombs Research Paper Series No. MKT-04-09
Number of Pages in PDF File: 47
Bharadwaj, Neeraj
Independent
Naylor, Rebecca Walker
Ohio State University (OSU) - Department of Marketing and Logistics
Ter Hofstede, Frenkel
University of Texas at Austin - Red McCombs School of Business
Posted:
19 May 09
Last Revised:
10 Aug 09
123
(146,446)
 

6.  
Keeping it All Without Being Buried Alive: Understanding Product Retention Tendency | Show Abstract | Download This Paper |
Journal of Consumer Psychology 22 (2012) 224-236, Mays Business School Research Paper No. 2012-64
Number of Pages in PDF File: 15
Haws, Kelly
Vanderbilt University – Marketing
Naylor, Rebecca Walker
Ohio State University (OSU) - Department of Marketing and Logistics
Coulter, Robin A.
affiliation not provided to SSRN
Bearden, William O.
affiliation not provided to SSRN
Posted:
16 May 12
107
(162,453)
 

7.  
Same Destination, Different Paths: When and How Does Observing Others' Choices and Reasoning Alter Confidence in Our Own Choices? | Show Abstract | Download This Paper |
Journal of Consumer Psychology, 2012, Mays Business School Research Paper No. 2012-63
Number of Pages in PDF File: 17
Lamberton, Cait Poynor
University of Pittsburgh - Katz Graduate School of Business
Naylor, Rebecca Walker
Ohio State University (OSU) - Department of Marketing and Logistics
Haws, Kelly
Vanderbilt University – Marketing
Posted:
16 May 12
107
(162,453)
1

8.  
Norton, David A.
University of Connecticut
Lamberton, Cait Poynor
University of Pittsburgh - Katz Graduate School of Business
Naylor, Rebecca Walker
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
05 Jan 13
87
(186,809)
 

9.  
Seeing the World Through GREEN-Tinted Glasses: Green Consumption Values and Responses to Environmentally Friendly Products | Show Abstract | Download This Paper |
Haws, Kelly L., Karen Page Winterich, and Rebecca Walker Naylor, “Seeing the World through GREEN-tinted Glasses: How Green Consumers’ Use Motivated Reasoning to Prefer Environmentally Friendly Products,” Journal of Consumer Psychology, 2013
Number of Pages in PDF File: 58
Haws, Kelly
Vanderbilt University – Marketing
Winterich, Karen Page
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration
Naylor, Rebecca Walker
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
26 Apr 15
55
(240,856)
 

10.  
Models of Sequential Evaluation in Best-Worst Choice Tasks | Show Abstract |
Tatiana Dyachenko, Rebecca Walker Reczek, Greg M. Allenby (2014) Models of Sequential Evaluation in Best-Worst Choice Tasks. Marketing Science 33(6):828-848. doi.org/10.1287/mksc.2014.0870
Dyachenko, Tatiana
Georgetown University - McDonough School of Business
Naylor, Rebecca Walker
Ohio State University (OSU) - Department of Marketing and Logistics
Allenby, Greg M.
Ohio State University (OSU) - Department of Marketing and Logistics
Posted:
02 Jun 12
Last Revised:
19 Jan 15
 

11.  
Luchs, Michael
College of William and Mary
Naylor, Rebecca Walker
Ohio State University (OSU) - Department of Marketing and Logistics
Irwin, Julie R.
University of Texas - Mccombs School of Business
Raghunathan, Rajagopal
University of Texas at Austin - Red McCombs School of Business
Posted:
12 Jul 10
 


Records 1 - 11 of 11 matches
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