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Jaakkola, Elina

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Critical Innovation Characteristics Influencing the Acceptability of a New Pharmaceutical Product Format | Show Abstract |
Journal of Marketing Management, Vol. 23, No. 3/4, pp. 327-346
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Jaakkola, Elina
affiliation not provided to SSRN
Renko, Maija
University of Illinois at Chicago
19 Feb 09

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