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Jiang, Zhengrui's
Scholarly Papers
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Total Downloads
84 |
Total
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Jiang, Zhengrui College of Business, Iowa State University Jain, Dipak C. Marketing, INSEAD
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Multi-generation Diffusion, Market Entry Timing, Business Revenue Models
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Jiang, Zhengrui College of Business, Iowa State University Jain, Dipak C. Marketing, INSEAD
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28 Apr 12
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Last Revised:
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12 Nov 12
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27
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Norton-Bass model, multigeneration diffusion, leapfrogging, switching
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