Wooyang Kim

Temple University - Department of Marketing and Supply Chain Management

Philadelphia, PA 19122

United States

  • Temple University - Department of Marketing and Supply Chain Management

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The Effects of Country and Gender Differences on Consumer Innovativeness and Decision Processes in a Highly Globalized High-Tech Product Market

Asia Pacific Journal of Marketing and Logistics, Vol. 23, No. 5, pp. 714-744, 2011
Posted: 28 Feb 2012
Wooyang Kim, Anthony Di Benedetto and Richard Lancioni
Temple University - Department of Marketing and Supply Chain Management, Temple University and Temple University - Department of Marketing and Supply Chain Management

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