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Public relations, Media, Colonialism

Corporate Social Responsibility, Corporate Identity, CSR Identity, Construct, Corporate Communications, Social Reporting.

competitive advantage, corporate branding, RBV, strategic resources

corporate reputation, uses, marketing, finance, public relations

Brand Management, Entrepreneurial Branding, Entrepreneurship

Key words: corporate branding, entrepreneurial branding, entrepreneurship, semiotic method

corporate reputation, functional theory, meaning, semiotic method

Generic corporate identity, homogeneous

corporate identity, distinctiveness

Corporate identity, Saussure, sign

Interpretive marketing strategy, marketing strategy, Geiz-ist-Geil, sales, consumer spending, price, branding, advertising, positioning

corporate advertisement, corporate image, corporate identity, critical hermeneutics, Nigerian banking industry, social construction

generic identity, industry homogeneity, service brand differentiation

organisational business history, corporate reputation

corporate advertising, corporate branding, stakeholders

corporate identity, corporate communications, informal corporate identity

Animal marks, corporate branding, corporate logo, corporate identity, habitualization, institutionalization, interpretive interviews, literary criticism, meanings, semiotic method, signs

corporate brand, corporate identity, generic corporate identity

services marketing, service quality, brand loyalty, telecoms

employer branding, activity theory, employee perception

corporate identity, corporate identity models

corporate logo, corporate identity, corporate visual identity, service responsiveness, service quality, activity theory