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Kaikati, Andrew M.'s
Scholarly Papers
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Aggregate Statistics |
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Total
Downloads
1,781 |
Total
Citations
12 |
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1.
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Kaikati, Andrew M.
University of Georgia - Terry College of Business Kaikati, Jack G.
Southern Illinois University at Edwardsville
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1,181
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stealth marketing, word of mouth
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2.
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Cheema, Amar
University of Virginia (UVA), McIntire School of Commerce Kaikati, Andrew M.
University of Georgia - Terry College of Business
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25 Apr 09
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Last Revised:
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13 Jun 12
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457
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6
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word of mouth, need for uniqueness, recommendations, social influence
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3.
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Torelli, Carlos J.
University of Minnesota - Twin Cities - Carlson School of Management Kaikati, Andrew M.
University of Georgia - Terry College of Business
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78
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3
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values, mindsets, helping, benevolence, power
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4.
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Torelli, Carlos J.
University of Minnesota - Twin Cities - Carlson School of Management Monga, Alokparna Basu
University of South Carolina - Department of Marketing Kaikati, Andrew M.
University of Georgia - Terry College of Business
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65
(176,486)
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corporate social responsibility, CSR, values, luxury, brands, brand concepts
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Records 1 -
4
of 4 matches
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