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Lawrence, Benjamin's
Scholarly Papers
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Total Downloads
359 |
Total
Citations
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Lawrence, Benjamin Boston University - School of Management Fournier, Susan M. Boston University Brunel, Frederic F. Boston University
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08 May 12
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Last Revised:
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25 Oct 12
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211
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word-of-mouth, co-creation, social media, consumer generated advertising, engagement
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Lawrence, Benjamin Boston University - School of Management Fournier, Susan M. Boston University Brunel, Frederic F. Boston University
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25 Oct 12
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Last Revised:
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26 Feb 13
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148
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Advertising, Consumer-generated advertising, Consumer engagement
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