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Barbara A. Bickart

SSRN Author Rank: 22,592 by Downloads

 Associate Professor of Marketing
 

Boston University, Questrom School of Business


 United States
 617-353-3458 (Phone)
 HOME PAGE: http://smgnet.bu.edu/mgmt_new/profiles/BickartBarbara.html
 email address

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. Barbara A. Bickart's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
1,499
Total
Citations
2
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Perceived Helpfulness of Online Consumer Reviews: The Role of Message Content and Style | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Consumer Behaviour, 2012, Boston U. School of Management Research Paper No. 2010-26
Number of Pages in PDF File: 38
SCHINDLER, Robert M
Rutgers, The State University of New Jersey - Rutgers University, Camden
Bickart, Barbara A.
Boston University, Questrom School of Business
Posted:
06 Nov 10
Last Revised:
12 Apr 12
441
(42,467)
1

2.  
Green Eco-Seals and Advertising Persuasion | Show Abstract | Download This Paper | Open PDF in Browser |
Forthcoming, Journal of Advertising, December 2012, Boston U. School of Management Research Paper No. 2012-10
Number of Pages in PDF File: 44
Bickart, Barbara A.
Boston University, Questrom School of Business
Ruth, Julie A.
Rutgers, The State University of New Jersey - Marketing
Posted:
09 Apr 12
Last Revised:
08 Oct 13
228
(91,183)
1

3.  
Kim, Soyean (Julia)
Boston University - School of Management
Bickart, Barbara A.
Boston University, Questrom School of Business
Brunel, Frederic F.
Boston University
Pai, Seema
Boston University - Questrom School of Business
Posted:
25 Apr 12
Last Revised:
04 Feb 15
223
(95,580)
 

4.  
Being a Likable Braggart: How Consumers Use Brand Mentions for Self-Presentation on Social Media | Show Abstract | Download This Paper | Open PDF in Browser |
Consumer Psychology in a Social Media World, edited by Claudiu Dimofte, Curtis Haugtvedt and Richard Yalch. Armonk, NY: M. E. Sharpe, 2015. Forthcoming
Number of Pages in PDF File: 32
Sekhon, Tejvir Singh
Boston University - Questrom School of Business
Bickart, Barbara A.
Boston University, Questrom School of Business
Trudel, Remi
Independent
Fournier, Susan
Boston University
Posted:
20 Jan 15
149
(85,664)
 

5.  
How Social Media Influencers Build a Brand Following by Sharing Secrets | Show Abstract | Download This Paper | Open PDF in Browser |
Boston U. School of Management Research Paper No. 2549040
Number of Pages in PDF File: 23
Kim, Soyean (Julia)
Boston University - School of Management
Pai, Seema
Boston University - Questrom School of Business
Bickart, Barbara A.
Boston University, Questrom School of Business
Brunel, Frederic F.
Boston University
Posted:
14 Jan 15
87
(157,275)
 

6.  
Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content | Show Abstract | Download This Paper | Open PDF in Browser |
Sogut, Cansu, Frédéric Brunel, and Barbara Bickart (2015) “Now or Later: Synchrony Effects on Electronic Word-of-Mouth Content” in Consumer Psychology in a Social Media World, Eds. Claudiu Dimofte, Curtis Haugtvedt, and Richard Yalch, Routledge Publishers: London and New York., Boston U. School of Management Research Paper No. 2549227,
Number of Pages in PDF File: 29
Sogut, Cansu
Boston University, Questrom School of Business
Brunel, Frederic F.
Boston University
Bickart, Barbara A.
Boston University, Questrom School of Business
Posted:
14 Jan 15
Last Revised:
02 Jun 16
41
(273,585)
 

7.  
Does It Pay to Beat Around the Bush? The Case of the Obfuscating Salesperson | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Consumer Psychology, Forthcoming, Boston University Questrom School of Business Research Paper No. 2559935
Number of Pages in PDF File: 42
Bickart, Barbara A.
Boston University, Questrom School of Business
Morrin, Maureen
Temple University - Fox School of Business and Management
Ratneshwar, S.
University of Missouri at Columbia - Robert J. Trulaske, Sr. College of Business
Posted:
07 Feb 15
15
(264,741)
 


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