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Bickart, Barbara A.


 SSRN Author Rank: 29,027 by Downloads
 Associate Professor of Marketing
 

Boston University School of Management


 United States
 617-353-3458 (Phone)
 HOME PAGE: http://smgnet.bu.edu/mgmt_new/profiles/BickartBarbara.html
 email address

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. Bickart, Barbara A.'s Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
825
Total
Citations
2
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Perceived Helpfulness of Online Consumer Reviews: The Role of Message Content and Style | Show Abstract | Download |
Journal of Consumer Behaviour, 2012, Boston U. School of Management Research Paper No. 2010-26
Accepted Paper Series
SCHINDLER, Robert M
Rutgers, The State University of New Jersey - Rutgers University, Camden
Bickart, Barbara A.
Boston University School of Management
Posted:
06 Nov 10
Last Revised:
12 Apr 12
388
(42,631)
1

2.  
Green Eco-Seals and Advertising Persuasion | Show Abstract | Download |
Forthcoming, Journal of Advertising, December 2012, Boston U. School of Management Research Paper No. 2012-10
Working Paper Series
Bickart, Barbara A.
Boston University School of Management
Ruth, Julie A.
Rutgers, The State University of New Jersey - Marketing
Posted:
09 Apr 12
Last Revised:
08 Oct 13
204
(87,550)
1

3.  
Can Your Business Have 1 Million Friends? Understanding and Using Blogs as One-to-One Mass Media | Show Abstract | Download |
Boston U. School of Management Research Paper No. 2012-13
Working Paper Series
Kim, Soyean (Julia)
Boston University - School of Management
Bickart, Barbara A.
Boston University School of Management
Brunel, Frederic F.
Boston University
Pai, Seema
Boston University - School of Management
Posted:
25 Apr 12
Last Revised:
11 Oct 12
176
(100,803)
 

4.  
Does it Pay to Beat Around the Bush? The Case of the Obfuscating Salesperson? | Show Abstract | Download |
Boston U. School of Management Research Paper No. 2010-25
Working Paper Series
Bickart, Barbara A.
Boston University School of Management
Morrin, Maureen
Temple University - Fox School of Business and Management
Ratneshwar, S.
affiliation not provided to SSRN
Posted:
06 Nov 10
Last Revised:
19 May 14
57
(221,929)
 


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