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Bickart, Barbara A.'s
Scholarly Papers
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Aggregate Statistics |
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Total
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642 |
Total
Citations
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1.
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SCHINDLER, Robert M
Rutgers, The State University of New Jersey - Rutgers University, Camden Bickart, Barbara A.
Boston University School of Management
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06 Nov 10
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Last Revised:
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12 Apr 12
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310
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Word-of-Mouth Communication, Online Marketing, Consumer Information Search, Consumer Review, Consumer Behavior
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Bickart, Barbara A.
Boston University School of Management Ruth, Julie A.
Rutgers, The State University of New Jersey - Marketing
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09 Apr 12
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Last Revised:
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08 Dec 12
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142
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advertising, green advertising, persuasion, eco-seals, Persuasion Knowledge Model
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3.
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Kim, Soyean (Julia)
Boston University - School of Management Bickart, Barbara A.
Boston University School of Management Brunel, Frederic F.
Boston University Pai, Seema
Boston University - School of Management
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25 Apr 12
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Last Revised:
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11 Oct 12
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139
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blogs, online marketing, social media, online branding, relationships, communication strategy
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4.
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Bickart, Barbara A.
Boston University School of Management Morrin, Maureen
Rutgers University - Marketing Ratneshwar, S.
affiliation not provided to SSRN
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06 Nov 10
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Last Revised:
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27 Mar 12
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51
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Consumer Psychology, Salesperson Communication, Persuasion Knowledge
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Records 1 -
4
of 4 matches
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