Selected Entire List   Pai, Seema  Assistant Professor   Boston University - School of Management  595 Commonwealth Avenue  Boston, MA 02215  United States  email address   SSRN's personal information usage policy Authors: If anything on this page requires updating or correction, please go to your SSRN User HeadQuarters and make the change.

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. Pai, Seema's Scholarly Papers Click on the title of any column to sort the table by that column. Aggregate Statistics Total Downloads 138 Total Citations 0 Papers (1) Authors Date Downloads  (Rank) Citations ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected   Selected   Selected      Original List  Original List     All Versions  Hide All Versions     All Abstracts  Hide All Abstracts     Legend Legend close   eDocument is available from the SSRN eLibrary for free eDocument is available for a fee 1.   Can Your Business Have 1 Million Friends? Understanding and Using Blogs as One-to-One Mass Media | Show Abstract Hide Abstract | Download | Boston U. School of Management Research Paper No. 2012-13 Working Paper Series Kim, Soyean (Julia) Boston University - School of Management Bickart, Barbara A. Boston University School of Management Brunel, Frederic F. Boston University Pai, Seema Boston University - School of Management Posted: 25 Apr 12 Last Revised: 11 Oct 12 138 (105,069)   blogs, online marketing, social media, online branding, relationships, communication strategy Records 1 - 1 of 1 matches [ 1 ]

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