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Pandey, Anuja's
Scholarly Papers
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2,857 |
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1.
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Understanding Consumer Perception of Brand Personality
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Pandey, Anuja
All India Management Association
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Posted:
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01 Aug 09
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Last Revised:
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06 Jan 10
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1,056
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All India Management Association
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Pandey, Anuja
All India Management Association
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1,056
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Brand Extension, Brand Personality, Brand Personality Scale, Charismatic, Leverage, Rejuvenate, Revitalize, Brand Equity, Validity, Construct, Reliability
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2.
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Pandey, Anuja
All India Management Association
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818
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Brand extension, brand equity, product portfolio, untapped market, segmentation, pyramid.
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3.
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Pandey, Anuja
All India Management Association
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357
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4.
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Pandey, Anuja
All India Management Association
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02 Sep 09
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Last Revised:
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28 Oct 09
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264
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private labels, store brands, own labels, PLMA, grocery retail, retail product mix, copycats, generics, value innovators, premium brands, customer loyalty
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5.
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Pandey, Anuja
All India Management Association
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200
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Private Labels, Store brands, PLMA, Grocery retail, Retail product mix, Value innovations, Customer loyalty
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6.
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Pandey, Susheem
affiliation not provided to SSRN Pandey, Anuja
All India Management Association
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162
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Prepaid meters, Post paid meters, service level agreement, vending system
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Records 1 -
6
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