Av. Fernando Corrêa da Costa, nº 2367
Bairro Boa Esperança
Cuiabá, MT Mato Grosso 78060-900
Brazil
Universidade Federal de Mato Grosso
strategic alliances, beef sector, coordination
narrative analysis; speech act theory; audiences; performativity; Brazil; new economic matrix; austerity; financial sector
institutionalism, agribusiness systems, beef alliances
marketing arrangements, fed cattle, governance