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van Heerde, Harald J.'s
Scholarly Papers
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Aggregate Statistics |
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Total
Downloads
619 |
Total
Citations
2 |
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1.
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Advertising and Price Effectiveness over the Business Cycle
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Gijsenberg, Maarten J.
University of Groningen - Department of Marketing & Marketing Research van Heerde, Harald J.
University of Waikato. Management School Dekimpe, M. G.
Catholic University of Leuven (KUL) - Department of Applied Economics Steenkamp, Jan‐Benedict EM
University of North Carolina (UNC) at Chapel Hill - Marketing Area
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Posted:
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31 Aug 09
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Last Revised:
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22 Sep 12
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247
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Gijsenberg, Maarten J.
University of Groningen - Department of Marketing & Marketing Research van Heerde, Harald J.
University of Waikato. Management School Dekimpe, M. G.
Catholic University of Leuven (KUL) - Department of Applied Economics Steenkamp, Jan‐Benedict EM
University of North Carolina (UNC) at Chapel Hill - Marketing Area
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96
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Advertising, Price, Effectiveness, Business Cycle, time-series econometrics, Bayesian inference
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Gijsenberg, Maarten J.
University of Groningen - Department of Marketing & Marketing Research van Heerde, Harald J.
University of Waikato. Management School Dekimpe, M. G.
Catholic University of Leuven (KUL) - Department of Applied Economics Steenkamp, Jan‐Benedict EM
University of North Carolina (UNC) at Chapel Hill - Marketing Area
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151
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Advertising, Price, Effectiveness, Business Cycle, time-series econometrics, Bayesian inference
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2.
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Ebbes, Peter
HEC Paris (Groupe HEC) - Marketing Papies, Dominik
University of Hamburg van Heerde, Harald J.
University of Waikato. Management School
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07 Jul 10
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Last Revised:
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16 Apr 13
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166
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Instrumental Variables, Holdout Sample Validation, Endogeneity
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3.
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Understanding the Timing and Magnitude of Advertising Spending Patterns
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Show Abstracts |
Hide Abstracts |
Versions (2)
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hide multiple versions |
Export Bibliographic Info |
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Gijsenberg, Maarten J.
University of Groningen - Department of Marketing & Marketing Research van Heerde, Harald J.
University of Waikato. Management School Dekimpe, M. G.
Catholic University of Leuven (KUL) - Department of Applied Economics Steenkamp, Jan‐Benedict EM
University of North Carolina (UNC) at Chapel Hill - Marketing Area Nijs, Vincent R.
Northwestern University - Department of Marketing
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Posted:
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20 Sep 09
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Last Revised:
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22 Sep 12
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139
(105,738)
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Gijsenberg, Maarten J.
University of Groningen - Department of Marketing & Marketing Research van Heerde, Harald J.
University of Waikato. Management School Dekimpe, M. G.
Catholic University of Leuven (KUL) - Department of Applied Economics Steenkamp, Jan‐Benedict EM
University of North Carolina (UNC) at Chapel Hill - Marketing Area Nijs, Vincent R.
Northwestern University - Department of Marketing
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60
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Advertising, timing, competition, Tobit-II, Bayesian inference
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Gijsenberg, Maarten J.
University of Groningen - Department of Marketing & Marketing Research van Heerde, Harald J.
University of Waikato. Management School Dekimpe, M. G.
Catholic University of Leuven (KUL) - Department of Applied Economics Steenkamp, Jan‐Benedict EM
University of North Carolina (UNC) at Chapel Hill - Marketing Area Nijs, Vincent R.
Northwestern University - Department of Marketing
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79
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Advertising, timing, competition, Tobit-II, Bayesian inference
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4.
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Gijsenberg, Maarten J.
University of Groningen - Department of Marketing & Marketing Research van Heerde, Harald J.
University of Waikato. Management School Dekimpe, M. G.
Catholic University of Leuven (KUL) - Department of Applied Economics Nijs, Vincent R.
Northwestern University - Department of Marketing
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67
(175,270)
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econometrics, Bayesian estimation, time series, advertising
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