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Robertson, Diana's
Scholarly Papers
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Total Downloads
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Total
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Tipton, Martha Martha Myslinski Tipton Bharadwaj, Sundar University of Georgia--Terry School of Business Robertson, Diana University of Pennsylvania - Legal Studies Department
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399
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Regulation, deceptive marketing, market value, FDA, DTC, event study
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Jap, Sandy D. Emory University - Department of Marketing Robertson, Diana University of Pennsylvania - Legal Studies Department Hamilton, Ryan Emory University
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92
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buyer-seller interactions, misbehavior, unethical behavior, rapport, emotion, online media, lying, misleading and overpromising
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3.
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Jap, Sandy D. Emory University - Department of Marketing Robertson, Diana University of Pennsylvania - Legal Studies Department Rindfleisch, Aric University of Wisconsin-Madison Hamilton, Ryan Emory University
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56
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opportunism, interorganizational exchange, buyers and sellers, self-concept maintenance, relationship marketing, transaction cost theory
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