.
Gauzente, Claire's
Scholarly Papers
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Aggregate Statistics
Total 63
Total Citations 0
1.
Gauzente, Claire University of Nantes
58(187,005)
information search, paid results, sponsored links, hierarchy of effects model
2.
Gauzente, Claire University of Nantes
5(325,134)
SMS, mobile marketing, consumer perception, saturation, TAM – technology acceptance model
3.
Gauzente, Claire University of Nantes
Dumoulin, Régis GRANEM, University of Angers
Emerging Markets, Growth, Business Practices, International Business, International Marketing, Developing Country, Transitional Economies
4.
Gilloux, Veronique affiliation not provided to SSRN
Gauzente, Claire University of Nantes
Kalika, Michel affiliation not provided to SSRN
Dubost, Nathalie affiliation not provided to SSRN
Salon de la Franchise, Franchise management, Expectations, Franchises, Long range planning, Management decisions, Motivation, Opportunity recognition, Perceptions
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