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Gauzente, Claire

 

University of Nantes


 1, quai de Tourville BP
 Nantes Cedex 1
 Nantes, 44313
 France
 email address

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. Gauzente, Claire's Scholarly Papers Click on the title of any column to sort the table by that column.
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1.  
Information Search and Paid Results: Proposition and Test of a Hierarchy-of-Effect Model | Show Abstract | Download |
The International Journal on Networked Business, Forthcoming
Accepted Paper Series
Gauzente, Claire
University of Nantes
Posted:
22 Jul 09
62
(207,386)
 

2.  
SMS-Marketing: A Study of Consumer Saturation Using an Extended TAM Approach | Show Abstract | Download |
International Journal of Electronic Business, Vol.6, No. 3, pp. 282-297, 2008
Accepted Paper Series
Gauzente, Claire
University of Nantes
Posted:
22 Jul 09
5
(375,757)
 

3.  
Franchise as an Efficient Mode of Entry in Emerging Markets: A Discussion from the Legitimacy Point of View | Show Abstract |
HANDBOOK OF BUSINESS PRACTICES AND GROWTH IN EMERGING MARKETS, 2009
Accepted Paper Series
Gauzente, Claire
University of Nantes
Dumoulin, Régis
GRANEM, University of Angers
Posted:
22 Nov 09
 

4.  
How France's Potential Franchisees Reach Their Decisions: A Comparison with Franchisers' Perceptions | Show Abstract |
University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship
Accepted Paper Series
Gilloux, Veronique
affiliation not provided to SSRN
Gauzente, Claire
University of Nantes
Kalika, Michel
affiliation not provided to SSRN
Dubost, Nathalie
affiliation not provided to SSRN
Posted:
18 Nov 09
 


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