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Mayzlin, Dina's
Scholarly Papers
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Total
Downloads
5,142 |
Total
Citations
156 |
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1.
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The Effect of Word of Mouth on Sales: Online Book Reviews
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Chevalier, Judith A.
Yale School of Management Mayzlin, Dina
USC Marshall School of Business
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Posted:
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12 Aug 03
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Last Revised:
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25 Sep 10
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3,413
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126
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Chevalier, Judith A.
Yale School of Management Mayzlin, Dina
USC Marshall School of Business
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101
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126
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Chevalier, Judith A.
Yale School of Management Mayzlin, Dina
USC Marshall School of Business
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3,312
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126
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Advertising, word-of-mouth, source credibility, internet marketing
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2.
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Godes, David
University of Maryland Mayzlin, Dina
USC Marshall School of Business
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1,154
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7
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word of mouth, promotion, advertising
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3.
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Promotional Reviews: An Empirical Investigation of Online Review Manipulation
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Mayzlin, Dina
USC Marshall School of Business Dover, Yaniv
Tuck School of Business, Dartmouth College. Chevalier, Judith A.
Yale School of Management
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Posted:
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14 Aug 12
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Last Revised:
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25 Aug 12
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477
(27,140)
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Mayzlin, Dina
USC Marshall School of Business Dover, Yaniv
Tuck School of Business, Dartmouth College. Chevalier, Judith A.
Yale School of Management
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Mayzlin, Dina
USC Marshall School of Business Dover, Yaniv
Tuck School of Business, Dartmouth College. Chevalier, Judith A.
Yale School of Management
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14 Aug 12
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Last Revised:
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19 Aug 12
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473
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user reviews, word of mouth, review manipulation, online communication
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4.
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Thomadsen, Raphael
University of California, Los Angeles (UCLA) - Anderson School of Management Zeithammer, Robert
University of California, Los Angeles (UCLA) - Anderson School of Management Mayzlin, Dina
USC Marshall School of Business Orhun, A. Yesim
University of Michigan, Ross School of Business Pazgal, Amit
Washington University in Saint Louis - John M. Olin Business School Purohit, Debu
Duke University - Fuqua School of Business Rao, Ram C.
University of Texas at Dallas - Department of Marketing Riordan, Michael H.
Columbia University - Columbia Business School Shin, Jiwoong
Yale School of Management Sun, Monic
Stanford Graduate School of Business Villas-Boas, J. Miguel
University of California, Berkeley
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51
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1
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5.
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Gruber, Jonathan
Massachusetts Institute of Technology (MIT) - Department of Economics Kim, John
Massachusetts Institute of Technology (MIT) Mayzlin, Dina
USC Marshall School of Business
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32
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14
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6.
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Mayzlin, Dina
USC Marshall School of Business Yoganarasimhan, Hema
University of California, Davis - Graduate School of Management
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15
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8
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Blogs, Network Formation, Marketing, Internet
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7.
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Godes, David
University of Maryland Mayzlin, Dina
USC Marshall School of Business
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word-of-mouth, diffusion of innovations, measurement, networks and marketing, new product research, internet marketing
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Records 1 -
7
of 7 matches
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