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Pieters, F. G. M. (Rik)

 

Tilburg University, CentER


 P.O. Box 90153
 Tilburg, 5000 LE
 Netherlands
 email address

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. Pieters, F. G. M. (Rik)'s Scholarly Papers Click on the title of any column to sort the table by that column.
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1.  
Assortment Variety: Attribute -- Versus Product Based | Show Abstract | Download This Paper |
Tilburg University Center for Economic Research
Number of Pages in PDF File: 35
van Herpen, Erica
Wageningen UR
Pieters, F. G. M. (Rik)
Tilburg University, CentER
Posted:
01 Jan 01
255
(74,420)
 

2.  
Brand Search Benefits of Online Advertising: An Eye-Tracking Experiment | Show Abstract | Download This Paper |
Robert H. Smith School Research Paper No. RHS 2460284
Number of Pages in PDF File: 30
van der Lans, Ralf
Hong Kong University of Science & Technology - Department of Marketing
Wedel, Michel
University of Maryland - Robert H. Smith School of Business
Pieters, F. G. M. (Rik)
Tilburg University, CentER
Posted:
30 Jun 14
133
(137,657)
 

3.  
When Less Sells More or Less: The Scarcity Principle in Wine Choice | Show Abstract | Download This Paper |
Food Quality and Preference, 36 (2014) 153–160
Number of Pages in PDF File: 8
van Herpen, Erica
Wageningen University
Pieters, F. G. M. (Rik)
Tilburg University, CentER
Zeelenberg, Marcel
Tilburg University - Faculty of Social and Behavioural Sciences
Posted:
26 Apr 15
1
 

4.  
Elsen, Millie
CentERdata
Pieters, F. G. M. (Rik)
Tilburg University, CentER
Wedel, Michel
University of Maryland - Robert H. Smith School of Business
Posted:
02 Jul 14
 

5.  
Ad Gist: Ad Communication in a Single Eye Fixation | Show Abstract |
Marketing Science, Vol. 31, No. 1, 2012; pp. 59-73; DOI: 10.1287/mksc.1110.0673
Pieters, F. G. M. (Rik)
Tilburg University, CentER
Wedel, Michel
University of Maryland - Robert H. Smith School of Business, Marketing Department
Posted:
24 Oct 12
 

6.  
Pieters, F. G. M. (Rik)
Tilburg University, CentER
Warlop, Luk
KU Leuven - Faculty of Business and Economics (FEB)
Posted:
16 Nov 98
 


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