Udi Chatow

Hewlett-Packard Laboratories, Palo Alto

1501 Page Mill Road

Palo Alto, CA 94301

United States

  • Hewlett-Packard Laboratories, Palo Alto

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Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content

Downloads 551 (93,076)
Citation 17

Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content

Simon School Working Paper No. FR 10-08
Number of pages: 52 Posted: 20 Jan 2010 Last Revised: 27 Oct 2012
Paulo Albuquerque, Polykarpos Pavlidis, Udi Chatow, Kay-Yut Chen, Zainab Jamal, Kok-Wei Koh and Andrew Fitzhugh
INSEAD, Nielsen Marketing Analytics, Hewlett-Packard Laboratories, Palo Alto, University of Texas at Arlington, affiliation not provided to SSRN, Hewlett-Packard Laboratories, Palo Alto and affiliation not provided to SSRN
Downloads 519 (99,072)
Citation 7

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Demand Modeling, User-Generated Content, Two-Sided Markets

Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content

Marketing Science, Vol. 31, No. 3, 2012; pp. 406-432; DOI: 10.1287/mksc.1110.0685
Number of pages: 28 Posted: 24 Oct 2012 Last Revised: 10 Nov 2019
Paulo Albuquerque, Udi Chatow, Kay-Yut Chen and Zainab Jamal
INSEAD, Hewlett-Packard Laboratories, Palo Alto, University of Texas at Arlington and HP Labs
Downloads 32 (857,267)
Citation 10

Abstract:

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demand modeling, user-generated content, online marketing, two-sided markets