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Chatow, Udi's
Scholarly Papers
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Total Downloads
220 |
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Citations
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Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content
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Albuquerque, Paulo University of Rochester - Simon School of Business Chatow, Udi Hewlett-Packard Laboratories, Palo Alto Chen, Kay-Yut Hewlett-Packard Laboratories Jamal, Zainab HP Labs
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20 Jan 10
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Last Revised:
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01 Nov 12
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220
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Albuquerque, Paulo University of Rochester - Simon School of Business Chatow, Udi Hewlett-Packard Laboratories, Palo Alto Chen, Kay-Yut Hewlett-Packard Laboratories Jamal, Zainab HP Labs
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demand modeling, user-generated content, online marketing, two-sided markets
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Albuquerque, Paulo University of Rochester - Simon School of Business Pavlidis, Polykarpos Nielsen Marketing Analytics Chatow, Udi Hewlett-Packard Laboratories, Palo Alto Chen, Kay-Yut Hewlett-Packard Laboratories Jamal, Zainab affiliation not provided to SSRN Koh, Kok-Wei Hewlett-Packard Laboratories, Palo Alto Fitzhugh, Andrew affiliation not provided to SSRN
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20 Jan 10
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Last Revised:
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27 Oct 12
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220
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3
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Demand Modeling, User-Generated Content, Two-Sided Markets
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