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Almirall, Daniel
 

Duke University Medical Center


 Durham, NC 27715
 United States
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Do CRM Systems Cause One-to-One Marketing Effectiveness? | Show Abstract |
Statistical Science, Vol. 21, No. 2, pp. 223-233, 2006
Accepted Paper Series
Almirall, Daniel
Duke University Medical Center
Krishnan, Mayuram S.
Stephen M. Ross School of Business at the University of Michigan
Mithas, Sunil
University of Maryland - Robert H. Smith School of Business
Posted:
15 Feb 10
 

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