William Altermatt

University of Michigan-Flint

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The Effort Heuristic

Journal of Experimental Social Psychology, Vol. 40, pp. 91-98, 2004

Number of pages: 8 Posted: 19 Feb 2010

Derrick Wirtz, Justin Kruger, Justin Kruger, William Altermatt and Leaf Van Boven

affiliation not provided to SSRN, New York University (NYU)University of Illinois at Urbana-Champaign, University of Michigan-Flint and University of Colorado Boulder

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