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Chen, Hui-Chu
 SSRN Author Rank: 22,449 by Downloads
 

TransWorld Institute of Technology


 1221, Jen-Nang Rd.
 Chia-Tong Li
 Douliou, Yunlin
 Taiwan
 email address

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Aggregate Statistics
Total
Downloads
930		 Total
Citations
2
Authors Date Downloads
 (Rank) 		Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Marketing Mix and Branding: Competitive Hypermarket Strategies | Show Abstract | Download |
International Journal of Management and Marketing Research, Vol. 2, No. 1, pp. 17-34, 2009
Accepted Paper Series
Chen, Hui-Chu
TransWorld Institute of Technology
Green, Robert D.
Lynn University
Posted:
27 Feb 10
790
(13,364) 		1
2.  
Spousal Purchasing Behavior as an Influence on Brand Equity | Show Abstract | Download |
International Journal of Management and Marketing Research, Vol. 3, No. 2, pp. 1-17, 2010
Accepted Paper Series
Green, Robert D.
Lynn University
Chen, Hui-Chu
TransWorld Institute of Technology
Posted:
09 Sep 10
140
(103,725) 		1

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