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Schillewaert, Niels's
Scholarly Papers
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Total Downloads
1,045 |
Total
Citations
22 |
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Lam, Son K. University of Georgia Ahearne, Michael University of Houston - C.T. Bauer College of Business Hu, Ye University of Houston - Bauer College of Business Schillewaert, Niels Vlerick Leuven Ghent Management School
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06 Apr 10
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Last Revised:
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02 Jun 10
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580
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customer–brand identification, perceived value, switching, branding, relationship
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Ahearne, Michael University of Houston - C.T. Bauer College of Business Hughes, Douglas E. affiliation not provided to SSRN Schillewaert, Niels Vlerick Leuven Ghent Management School
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09 May 10
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29 May 10
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Operational CRM, SFA usage, Sales productivity, Targeting, Performance
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Rapp, Adam Clemson University - Department of Marketing Ahearne, Michael University of Houston - C.T. Bauer College of Business Mathieu, John University of Connecticut - Department of Management Schillewaert, Niels Vlerick Leuven Ghent Management School
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99
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Empowerment, Experience, Salespeople, Working smart, Working hard
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Jelinek, Ronald Providence College Ahearne, Michael University of Houston - C.T. Bauer College of Business Mathieu, John University of Connecticut - Department of Management Schillewaert, Niels Vlerick Leuven Ghent Management School
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01 Apr 10
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Last Revised:
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05 May 13
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Technology Adoption, Salesforce, SFA, Performance
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A Multinational Examination of the Symbolic–Instrumental Framework of Consumer–Brand Identification
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Lam, Son K. University of Georgia Ahearne, Michael University of Houston - C.T. Bauer College of Business Schillewaert, Niels Vlerick Leuven Ghent Management School
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Posted:
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08 Nov 11
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Last Revised:
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02 Apr 12
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59
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Lam, Son K. University of Georgia Ahearne, Michael University of Houston - C.T. Bauer College of Business Schillewaert, Niels Vlerick Leuven Ghent Management School
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Lam, Son K. University of Georgia Ahearne, Michael University of Houston - C.T. Bauer College of Business Schillewaert, Niels Vlerick Leuven Ghent Management School
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59
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branding and brand management, survey research, partial least squares, multicultural, consumer–brand identification, social identity theory, relationship marketing
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Lam, Son K. University of Georgia Ahearne, Michael University of Houston - C.T. Bauer College of Business Mullins, Ryan Clemson University Hayati, Babak affiliation not provided to SSRN Schillewaert, Niels Vlerick Leuven Ghent Management School
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consumer-brand identification, branding, new products, longitudinal effects of consumer traits, growth modeling
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Schillewaert, Niels Vlerick Leuven Ghent Management School Ahearne, Michael University of Houston - C.T. Bauer College of Business Frambach, Ruud T. VU University Amsterdam Moenaert, Rudy affiliation not provided to SSRN
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06 Apr 10
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Last Revised:
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28 Feb 12
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Technology adoption, Sales management, Innovativeness
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Records 1 -
7
of 7 matches
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