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Wayne S. DeSarbo

SSRN Author Rank: 45,320 by Downloads and 3,709 by Citations

 Marketing Department
 

Pennsylvania State University


 University Park
 State College, PA 16802
 United States
 email address

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. Wayne S. DeSarbo's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
604
Total
Citations
144
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Fong, Duncan K. H.
Pennsylvania State University
Ebbes, Peter
HEC Paris - Marketing
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
30 Aug 11
Last Revised:
09 Mar 13
90
(198,680)
 

2.  
Disaggregate Market Share Response Models | Show Abstract | Download This Paper | Open PDF in Browser |
International Journal of Research in Marketing, Vol. 19, No. 3, pp. 253-266, 2002
Number of Pages in PDF File: 14
Degeratu, Alexandru M.
McKinsey & Co. Inc.
DeSarbo, Wayne S.
Pennsylvania State University
Saxton, M. Kim
Indiana University - Kelley School of Business - Department of Marketing
Ahearne, Michael
University of Houston - C.T. Bauer College of Business
Posted:
06 Apr 10
69
(247,508)
4

3.  
The Heterogeneous P-Median Problem for Categorization Based Clustering | Show Abstract | Download This Paper | Open PDF in Browser |
Psychometrika, Forthcoming, Georgetown McDonough School of Business Research Paper No 2012-11
Number of Pages in PDF File: 48
Blanchard, Simon J.
Georgetown University - Robert Emmett McDonough School of Business
Aloise, Daniel
Universidade Federal do Rio Grande do Norte (UFRN)
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
31 Mar 12
Last Revised:
17 Jun 16
53
(280,271)
 

4.  
Kim, Sunghoon
Pennsylvania State University
Blanchard, Simon J.
Georgetown University - Robert Emmett McDonough School of Business
DeSarbo, Wayne S.
Pennsylvania State University
Fong, Duncan K. H.
Pennsylvania State University
Posted:
09 Jun 13
46
(292,764)
 

5.  
A New Zero-Inflated Negative Binomial Methodology for Latent Category Identification | Show Abstract | Download This Paper | Open PDF in Browser |
Psychometrika, Forthcoming, Georgetown McDonough School of Business Research Paper No. 2012-12
Number of Pages in PDF File: 42
Blanchard, Simon J.
Georgetown University - Robert Emmett McDonough School of Business
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
14 Apr 12
Last Revised:
01 Nov 12
45
(300,776)
 

6.   Incl. Electronic Paper
Dillon, William R
Southern Methodist University (SMU)
Böckenholt, Ulf
McGill University - Desautels Faculty of Management
Smith-De Borrero, Melinda
Independent
Bozdogan, Ham
Independent
DeSarbo, Wayne S.
Pennsylvania State University
Gupta, Sunil
Harvard Business School
Kamakura, Wagner A.
Rice University
Kumar, Ajith
T. A. Pai Management Institute
Ramaswamy, Benkatram
University of Michigan at Dearborn
Zenor, Michael
University of Texas at Austin
Posted:
06 Jun 16
 

7.  
Wedel, Michel
University of Maryland - Robert H. Smith School of Business, Marketing Department
Kamakura, Wagner A.
Rice University
DeSarbo, Wayne S.
Pennsylvania State University
Ter Hofstede, Frenkel
University of Texas at Austin - Department of Marketing
Posted:
23 Mar 14
9
(399,972)
6

8.  
Dube, Laurette
McGill University - Desautels Faculty of Management
Bechara, Antoine
University of Southern California
Böckenholt, Ulf
McGill University - Desautels Faculty of Management
Ansari, Asim
Columbia Business School - Marketing
Dagher, Alain
Department of Medicine, Division of Experimental Medicine, The Research Institute of McGill University Health Center, McGill University, Montreal, Quebec, Canada
Daniel, Mark
University of South Australia
DeSarbo, Wayne S.
Pennsylvania State University
Fellows, Lesley K.
Department of Medicine, Division of Experimental Medicine, The Research Institute of McGill University Health Center, McGill University, Montreal, Quebec, Canada
Hammond, Ross A.
Brookings Institution - Center on Social and Economic Dynamics
Huang, Terry T-K
NICHD
Huettel, Scott
Duke University - Department of Psychology and Neuroscience
Kestens, Yan
University of Montreal
Knäuper, Bärbel
McGill University - Department of Psychology
Kooreman, Peter
Tilburg University - Center and Faculty of Economics and Business Administration
Moore, Spencer
Queen's University
Smidts, A.
Erasmus Research Institute of Management (ERIM)
Posted:
24 Jun 16
 

9.  
A New Spatial Classification Methodology for Simultaneous Segmentation, Targeting, and Positioning (STP Analysis) for Marketing Research | Show Abstract |
Naresh K. Malhotra (ed.) Review of Marketing Research, Volume 5, Emerald Group Publishing Limited, pp. 75 - 103, Georgetown McDonough School of Business Research Paper No. 2795743
DeSarbo, Wayne S.
Pennsylvania State University
Blanchard, Simon J.
Georgetown University - Robert Emmett McDonough School of Business
Atalay, Selin
HEC Paris - Marketing
Posted:
24 Jun 16
 

10.  
DeSarbo, Wayne S.
Pennsylvania State University
Park, Joonwook
Southern Methodist University (SMU)
Scott, Crystal
University of Michigan at Dearborn - School of Management
Posted:
23 Jun 16
0
(493,905)
 

11.  
MEMD: An APL Program for Multivariate Estimation of Missing Data | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Marketing Research, 15(1), pp. 117-118, 1978
Number of Pages in PDF File: 9
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
22 Jun 16
Last Revised:
23 Jun 16
0
(472,572)
 

12.  
A New Bayesian Spatial Model for Brand Positioning | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Modelling in Management, Forthcoming
Number of Pages in PDF File: 45
Park, Joonwook
Southern Methodist University (SMU)
Rajagopal, Priyali
Southern Methodist University (SMU) - Edwin L. Cox School of Business
Dillon, William R
Southern Methodist University (SMU)
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
22 Jun 16
0
(424,352)
 

13.  
Scott, Crystal
University of Michigan at Dearborn - School of Management
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
19 Jun 16
 

14.  
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
19 Jun 16
 

15.  
A New Heterogeneous Multidimensional Unfolding Procedure | Show Abstract |
Psychometrika, Volume 77, Issue 2, pp 263-287, 2012
Park, Joonwook
Southern Methodist University (SMU)
DeSarbo, Wayne S.
Pennsylvania State University
Rajagopal, Priyali
Southern Methodist University (SMU) - Edwin L. Cox School of Business
Posted:
19 Jun 16
 

16.  
Model-Based Segmentation Featuring Simultaneous Segment-Level Variable Selection | Show Abstract |
Journal of Marketing Research, Vol. 49, No. 5, pp. 725-736, 2012
Kim, Sunghoon
Pennsylvania State University
Fong, Duncan K. H.
Pennsylvania State University
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
19 Jun 16
 

17.  
Identifying Consumer Heterogeneity in Unobserved Categories | Show Abstract |
Marketing Letters, Volume 23, Issue 1, pp 177-194, 2012, Georgetown McDonough School of Business Research Paper No. 2796761
Blanchard, Simon J.
Georgetown University - Robert Emmett McDonough School of Business
DeSarbo, Wayne S.
Pennsylvania State University
Atalay, Selin
HEC Paris - Marketing
Harmancioglu, Nukhet
Bilkent University
Posted:
19 Jun 16
 

18.  
A Review of the Major Multidimensional Scaling Models for the Analysis of Preference/Dominance Data in Marketing | Show Abstract |
Quantitative Modelling in Marketing and Management, L. Mouthinho & K. Huarng (Eds.), World Scientific Press: London, pp. 3-27, 2013
DeSarbo, Wayne S.
Pennsylvania State University
Kim, Sunghoon
Pennsylvania State University
Posted:
19 Jun 16
 

19.  
DeSarbo, Wayne S.
Pennsylvania State University
Madrigal, Robert
University of Oregon - Charles H. Lundquist School of Business
Posted:
18 Jun 16
 

20.  
Multidimensional Scaling of Preference Data | Show Abstract | Download This Paper | Open PDF in Browser |
Wiley International Encyclopedia of Marketing. 2. pp. 198-205, 2010
Number of Pages in PDF File: 4
DeSarbo, Wayne S.
Pennsylvania State University
Scott, Crystal
University of Michigan at Dearborn - School of Management
Posted:
18 Jun 16
0
(484,371)
 

21.  
DeSarbo, Wayne S.
Pennsylvania State University
Kappe, Eelco
Pennsylvania State University
Posted:
18 Jun 16
 

22.  
Agarwal, James
University of Regina
DeSarbo, Wayne S.
Pennsylvania State University
Malhotra, Naresh K.
Georgia Institute of Technology - Scheller College of Business
Rao, Vithala R.
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
18 Jun 16
 

23.  
Fong, Duncan K. H.
Pennsylvania State University
DeSarbo, Wayne S.
Pennsylvania State University
Chen, Zhe
University of New South Wales (UNSW)
Xu, Zhuying
Pennsylvania State University
Posted:
18 Jun 16
 

24.  
Fong, Duncan K. H.
Pennsylvania State University
Kim, Sunghoon
Pennsylvania State University
Chen, Zhe
University of New South Wales (UNSW)
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
18 Jun 16
 

25.  
Redundancy Analysis | Show Abstract | Download This Paper | Open PDF in Browser |
Wiley StatsRef: Wiley Statistical Reference Online, Chapter Forthcoming
Number of Pages in PDF File: 24
DeSarbo, Wayne S.
Pennsylvania State University
Hwang, Heungsun
McGill University
Jedidi, Kamel
Columbia Business School - Marketing
Posted:
18 Jun 16
0
(477,591)
 

26.  
Constrained Stochastic Extended Redundancy Analysis | Show Abstract |
Psychometrika, Volume 80, Issue 2, pp 516-534, 2015
DeSarbo, Wayne S.
Pennsylvania State University
Hwang, Heungsun
McGill University
Stadler Blank, Ashley
Pennsylvania State University
Kappe, Eelco
Pennsylvania State University
Posted:
18 Jun 16
 

27.  
A Three-Way Clusterwise Multidimensional Unfolding Procedure for the Spatial Representation of Context Dependent Preferences | Show Abstract |
Computational Statistics & Data Analysis, Volume 53, Issue 8, Pages 3217–3230, Georgetown McDonough School of Business Research Paper No. 2796213,
DeSarbo, Wayne S.
Pennsylvania State University
Atalay, Selin
HEC Paris - Marketing
Blanchard, Simon J.
Georgetown University - Robert Emmett McDonough School of Business
Posted:
17 Jun 16
 

28.  
Dynamic Strategic Groups: Deriving Spatial Evolutionary Paths | Show Abstract |
Strategic Management Journal, Volume 30, Issue 13, pages 1420–1439,
DeSarbo, Wayne S.
Pennsylvania State University
Grewal, Rajdeep
Pennsylvania State University - Department of Marketing
Wang, Rui
Peking University
Posted:
17 Jun 16
 

29.  
Revisiting Customer Value Analysis in a Heterogeneous Market | Show Abstract |
Journal of Modelling in Management 5:1, pp 8-24 (2010)
DeSarbo, Wayne S.
Pennsylvania State University
Ebbes, Peter
HEC Paris - Marketing
Fong, Duncan K. H.
Pennsylvania State University
Snow, Charles C.
Pennsylvania State University
Posted:
17 Jun 16
 

30.  
A Bayesian Vector Multidimensional Scaling Procedure for the Analysis of Ordered Preference Data | Show Abstract |
Journal of the American Statistical Association, Volume 105, Issue 490, pages 482-492 (2010)
Fong, Duncan K. H.
Pennsylvania State University
DeSarbo, Wayne S.
Pennsylvania State University
Park, Joonwook
Southern Methodist University (SMU)
Scott, Crystal
University of Michigan at Dearborn - School of Management
Posted:
17 Jun 16
 

31.  
Modeling Strategic Group Dynamics: A Hidden Markov Approach | Show Abstract |
Quantitative Marketing and Economics, Volume 8, Issue 2, pp 241-274 (2010)
Ebbes, Peter
HEC Paris - Marketing
Grewal, Rajdeep
Pennsylvania State University - Department of Marketing
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
17 Jun 16
 

32.  
Measuring Fan Avidity Can Help Marketers Narrow Their Focus | Show Abstract | Download This Paper | Open PDF in Browser |
Sports Business Journal, Dec. 21, pp. 13-14 (2009)
Number of Pages in PDF File: 2
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
17 Jun 16
0
(477,591)
 

33.  
DeSarbo, Wayne S.
Pennsylvania State University
Wang, Qiong
University of Oklahoma - Division of Marketing
Blanchard, Simon J.
Georgetown University - Robert Emmett McDonough School of Business
Posted:
17 Jun 16
 

34.  
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
17 Jun 16
 

35.  
DeSarbo, Wayne S.
Pennsylvania State University
Park, Joonwook
Southern Methodist University (SMU)
Rao, Vithala R.
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
17 Jun 16
 

36.  
Park, Joonwook
Southern Methodist University (SMU)
DeSarbo, Wayne S.
Pennsylvania State University
Liechty, John
Pennsylvania State University, University Park
Posted:
16 Jun 16
 

37.  
Estimating Multiple Consumer Segment Ideal Points from Context-Dependent Survey Data | Show Abstract |
Journal of Consumer Research, Volume 35, Issue 1, pp. 142 - 153, Georgetown McDonough School of Business Research Paper No. 2795741
DeSarbo, Wayne S.
Pennsylvania State University
Atalay, Selin
HEC Paris - Marketing
LeBaron, David
Independent
Blanchard, Simon J.
Georgetown University - Robert Emmett McDonough School of Business
Posted:
15 Jun 16
 

38.  
DeSarbo, Wayne S.
Pennsylvania State University
Grewal, Rajdeep
Pennsylvania State University - Department of Marketing
Hwang, Heungsun
McGill University
Wang, Qiong
University of Oklahoma - Division of Marketing
Posted:
15 Jun 16
 

39.  
DeSarbo, Wayne S.
Pennsylvania State University
Grewal, Rajdeep
Pennsylvania State University - Department of Marketing
Scott, Crystal
University of Michigan at Dearborn - School of Management
Posted:
15 Jun 16
 

40.  
Incorporating Context Effects in the Multidimensional Scaling of 'Pick Any/N' Choice Data | Show Abstract |
International Journal of Research in Marketing, Volume 16, Issue 1, Pages 35–55,
Kim, Juyoung
Michigan State University
Chatterjee, Rabikar
University of Pittsburgh
DeSarbo, Wayne S.
Pennsylvania State University
Bijmolt, Tammo H.A.
University of Groningen - Department of Marketing & Marketing Research
Posted:
13 Jun 16
 

41.  
DeSarbo, Wayne S.
Pennsylvania State University
Choi, Jungwhan
University of Michigan at Ann Arbor
Posted:
13 Jun 16
 

42.  
DeSarbo, Wayne S.
Pennsylvania State University
Kim, Juyoung
Michigan State University
Choi, S Chan
Rutgers Business School
Spaulding, Melinda
Eli Lilly and Company
Posted:
13 Jun 16
 

43.  
Wedel, Michel
University of Maryland - Robert H. Smith School of Business, Marketing Department
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
13 Jun 16
 

44.  
Kim, Chulwan
Korea Information Society Development Institute (KISDI)
Rangaswamy, Arvind
Pennsylvania State University - Department of Marketing
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
13 Jun 16
 

45.  
Lenk, Peter
University of Michigan, Stephen M. Ross School of Business
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
13 Jun 16
 

46.  
Mixture Regression Models | Show Abstract | Download This Paper | Open PDF in Browser |
International Series in Quantitative Marketing, Volume 8, Chapter on Market Segmentation pp 101-124
Number of Pages in PDF File: 9
Wedel, Michel
University of Maryland - Robert H. Smith School of Business, Marketing Department
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
13 Jun 16
0
(493,905)
 

47.  
DeSarbo, Wayne S.
Pennsylvania State University
Wu, Jianan
Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration
Posted:
13 Jun 16
 

48.  
Customer Value Analysis in a Heterogeneous Market | Show Abstract |
Strategic Management Journal, Vol. 22, No. 9, pp. 845-857, 2001
DeSarbo, Wayne S.
Pennsylvania State University
Jedidi, Kamel
Columbia Business School - Marketing
Sinha, Indrajit Jay
Temple University - Department of Marketing and Supply Chain Management
Posted:
13 Jun 16
 

49.  
The Spatial Representation of Market Information | Show Abstract |
Marketing Science, Vol. 20, No. 4, pp. 426-441, 2001
DeSarbo, Wayne S.
Pennsylvania State University
Degeratu, Alexandru M.
McKinsey & Co. Inc.
Wedel, Michel
University of Maryland - Robert H. Smith School of Business, Marketing Department
Saxton, M. Kim
Indiana University - Kelley School of Business - Department of Marketing
Posted:
13 Jun 16
 

50.  
A Bayesian Approach to the Spatial Representation of Market Structure from Consumer Choice Data | Show Abstract |
European Journal of Operational Research, Volume 111, Issue 2, Pages 285–305,
DeSarbo, Wayne S.
Pennsylvania State University
Kim, Youngchan
University of Groningen - Department of Marketing & Marketing Research
Wedel, Michel
University of Maryland - Robert H. Smith School of Business, Marketing Department
Fong, Duncan K. H.
Pennsylvania State University
Posted:
11 Jun 16
 

51.  
Judgments of Brand Similarity | Show Abstract |
International Journal of Research in Marketing, Volume 15, Issue 3, Pages 249–268,
Bijmolt, Tammo H.A.
University of Groningen - Department of Marketing & Marketing Research
Wedel, Michel
University of Maryland - Robert H. Smith School of Business, Marketing Department
Pieters, F. G. M. (Rik)
Tilburg University, CentER
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
11 Jun 16
 

52.  
Mixtures of (Constrained) Ultrametric Trees | Show Abstract |
Psychometrika, Volume 63, Issue 4, pp 419-443
Wedel, Michel
University of Maryland - Robert H. Smith School of Business, Marketing Department
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
11 Jun 16
 

53.  
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
11 Jun 16
 

54.  
An Integrated Approach Toward the Spatial Modeling of Perceived Customer Value | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Marketing Research, Vol. 35, No. 2, pp. 236-249
Number of Pages in PDF File: 15
Sinha, Indrajit Jay
Temple University - Department of Marketing and Supply Chain Management
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
11 Jun 16
0
(477,591)
7

55.  
Two-Mode Cluster Analysis via Hierarchical Bayes | Show Abstract | Download This Paper | Open PDF in Browser |
Studies in Classification, Data Analysis, and Knowledge Organization, Chapter: Innovations in Classification, Data Science, and Information Systems, pp 19-29, 2003
Number of Pages in PDF File: 11
DeSarbo, Wayne S.
Pennsylvania State University
Fong, Duncan K. H.
Pennsylvania State University
Liechty, John
Pennsylvania State University, University Park
Posted:
11 Jun 16
0
(484,371)
 

56.  
Applications of Multivariate Latent Variable Models in Marketing | Show Abstract | Download This Paper | Open PDF in Browser |
International Series in Quantitative Marketing Volume 14, Chapter on Marketing Research and Modeling: Progress and Prospects, pp 43-68
Number of Pages in PDF File: 26
DeSarbo, Wayne S.
Pennsylvania State University
Kamakura, Wagner A.
Rice University
Wedel, Michel
University of Maryland - Robert H. Smith School of Business, Marketing Department
Posted:
11 Jun 16
0
(484,371)
 

57.  
DeSarbo, Wayne S.
Pennsylvania State University
Fong, Duncan K. H.
Pennsylvania State University
Liechty, John
Pennsylvania State University, University Park
Saxton, M. Kim
Indiana University - Kelley School of Business - Department of Marketing
Posted:
11 Jun 16
 

58.  
DeSarbo, Wayne S.
Pennsylvania State University
Lehmann, Donald R.
Columbia Business School - Marketing
Hollman, Frances Galliano
Pennsylvania State University
Posted:
11 Jun 16
 

59.  
DeSarbo, Wayne S.
Pennsylvania State University
Di Benedetto, Anthony
Temple University
Song, Michael
Barclays Investment Bank
Sinha, Indrajit Jay
Temple University - Department of Marketing and Supply Chain Management
Posted:
11 Jun 16
 

60.  
DeSarbo, Wayne S.
Pennsylvania State University
Fong, Duncan K. H.
Pennsylvania State University
Liechty, John
Pennsylvania State University, University Park
Chang Coupland, Jennifer
Pennsylvania State University
Posted:
11 Jun 16
 

61.  
Liechty, John
Pennsylvania State University, University Park
Fong, Duncan K. H.
Pennsylvania State University
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
11 Jun 16
 

62.  
Market Segmentation for Customer Satisfaction Studies via a New Latent Structure Multidimensional Scaling Model | Show Abstract |
Applied Stochastic Models in Business and Industry, Volume 21, Issue 4-5, Pages 303-309, 2005
Wu, Jianan
Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
11 Jun 16
 

63.  
DeSarbo, Wayne S.
Pennsylvania State University
Grewal, Rajdeep
Pennsylvania State University - Department of Marketing
Wind, Yoram Jerry
University of Pennsylvania - Marketing Department
Posted:
11 Jun 16
 

64.  
Latent Structure Regression | Show Abstract | Download This Paper | Open PDF in Browser |
The Handbook of Marketing Research: Uses, Misuses, and Future Advances, Rajiv Grover, Marco Vriens (eds.), Chapter 19, pp 394-417, 2006
Number of Pages in PDF File: 24
DeSarbo, Wayne S.
Pennsylvania State University
Kamakura, Wagner A.
Rice University
Wedel, Michel
University of Maryland - Robert H. Smith School of Business, Marketing Department
Posted:
11 Jun 16
0
(484,371)
1

65.  
Wu, Jianan
Louisiana State University, Baton Rouge - E.J. Ourso College of Business Administration
DeSarbo, Wayne S.
Pennsylvania State University
Chen, Pu-Ju
University of Central Florida - Rosen College of Hospitality Management
Fu, Yao-Yi
Indiana University
Posted:
11 Jun 16
 

66.  
A Generalized Normative Segmentation Methodology Employing Conjoint Analysis | Show Abstract | Download This Paper | Open PDF in Browser |
Conjoint Measurement: Methods and Applications, 4e. Anders Gustafsson, Andreas Herrmann, & Frank Huber (Editors), 4th edition, Springer: New York, 321-346, 2007
Number of Pages in PDF File: 25
DeSarbo, Wayne S.
Pennsylvania State University
DeSarbo, Christian F.
Independent
Posted:
11 Jun 16
0
(484,371)
1

67.  
Restricted Principal Components Analysis for Marketing Research | Show Abstract |
Journal of Modelling in Management, 2(3), pp. 305–328, 2007,
DeSarbo, Wayne S.
Pennsylvania State University
Hausman, Robert E.
Independent
Posted:
11 Jun 16
 

68.  
An Alternative Efficient Representation of Demand-Based Competitive Asymmetry | Show Abstract |
Strategic Management Journal, Volume 28, Issue 7, pages 755–766, 2007,
DeSarbo, Wayne S.
Pennsylvania State University
Grewal, Rajdeep
Pennsylvania State University - Department of Marketing
Posted:
11 Jun 16
 

69.  
Hwang, Heungsun
McGill University
Takane, Yoshio
McGill University
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
11 Jun 16
 

70.  
Hwang, Heungsun
McGill University
DeSarbo, Wayne S.
Pennsylvania State University
Takane, Yoshio
McGill University
Posted:
11 Jun 16
 

71.  
DeSarbo, Wayne S.
Pennsylvania State University
Fong, Duncan K. H.
Pennsylvania State University
Posted:
11 Jun 16
 

72.  
Hybrid Strategic Groups | Show Abstract |
Strategic Management Journal, Volume 29, Issue 3, pages 293–317, 2008,
DeSarbo, Wayne S.
Pennsylvania State University
Grewal, Rajdeep
Pennsylvania State University - Department of Marketing
Posted:
11 Jun 16
 

73.  
Wedel, Michel
University of Maryland - Robert H. Smith School of Business, Marketing Department
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
09 Jun 16
 

74.  
On the Measurement of Perceived Service Quality: A Conjoint Analysis Approach | Show Abstract | Download This Paper | Open PDF in Browser |
Service Quality: New Directions in Theory and Practice, Chapter 9, pp. 201-22, 1994
Number of Pages in PDF File: 22
DeSarbo, Wayne S.
Pennsylvania State University
Huff, Lenard
University of Michigan at Ann Arbor
Rolandelli, Marcelo M.
University of Michigan at Ann Arbor
Choi, Jungwhan
University of Michigan at Ann Arbor
Posted:
09 Jun 16
0
(467,758)
1

75.  
DeSarbo, Wayne S.
Pennsylvania State University
Ansari, Asim
Columbia Business School - Marketing
Chintagunta, Pradeep K.
University of Chicago
Himmelberg, Charles P.
Goldman, Sachs & Co.
Jedidi, Kamel
Columbia Business School - Marketing
Johnson, Richard M.
Sawtooth Software
Kamakura, Wagner A.
Rice University
Lenk, Peter
University of Michigan, Stephen M. Ross School of Business
Srinivasan, Kannan
Carnegie Mellon University - David A. Tepper School of Business
Wedel, Michel
University of Maryland - Robert H. Smith School of Business, Marketing Department
Posted:
09 Jun 16
 

76.  
Typologies of Compulsive Buying Behavior: A Constrained Clusterwise Regression Approach | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Consumer Psychology, Volume 5, Issue 3, Pages 231-262, 1995
Number of Pages in PDF File: 32
DeSarbo, Wayne S.
Pennsylvania State University
Edwards, Elizabeth A.
University of Michigan, Stephen M. Ross School of Business
Posted:
09 Jun 16
0
(449,041)
 

77.  
Jedidi, Kamel
Columbia Business School - Marketing
Jagpal, Harsharanj S.
Rutgers, The State University of New Jersey
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
09 Jun 16
0
(484,371)
13

78.  
DeSarbo, Wayne S.
Pennsylvania State University
Young, Martin R.
Massey University - School of Economics and Finance
Rangaswamy, Arvind
Pennsylvania State University - Department of Marketing
Posted:
09 Jun 16
0
(477,591)
1

79.  
STEMM: A General Finite Mixture Structural Equation Model | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Classification, Volume 14, Issue 1, pp 23-50, 1997
Number of Pages in PDF File: 28
Jedidi, Kamel
Columbia Business School - Marketing
Jagpal, Harsharanj S.
Rutgers, The State University of New Jersey
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
09 Jun 16
0
(493,905)
4

80.  
The Stochastic Modeling of Purchase Intentions and Behavior | Show Abstract | Download This Paper | Open PDF in Browser |
Management Science, Vol. 44, No. 2, pp. 188-202, 1998
Number of Pages in PDF File: 16
Young, Martin R.
Massey University - School of Economics and Finance
DeSarbo, Wayne S.
Pennsylvania State University
Morwitz, Vicki
New York University (NYU) - Department of Marketing
Posted:
09 Jun 16
0
(493,905)
1

81.  
A Multidimensional Scaling Model Accommodating Differential Stimulus Familiarity | Show Abstract |
Multivariate Behavioral Research, Vol. 33, Iss. 1, pp. 41-63, 1998
Bijmolt, Tammo H.A.
University of Groningen - Department of Marketing & Marketing Research
DeSarbo, Wayne S.
Pennsylvania State University
Wedel, Michel
University of Maryland - Robert H. Smith School of Business, Marketing Department
Posted:
09 Jun 16
 

82.  
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
09 Jun 16
 

83.  
The Spatial Representation of Heterogeneous Consideration Sets | Show Abstract | Download This Paper | Open PDF in Browser |
Marketing Science, Vol. 14, No. 3, Part 1 of 2, pp. 326-342
Number of Pages in PDF File: 18
DeSarbo, Wayne S.
Pennsylvania State University
Jedidi, Kamel
Columbia Business School - Marketing
Posted:
08 Jun 16
0
(493,905)
1

84.  
Market Segmentation with Choice-Based Conjoint Analysis | Show Abstract |
Marketing Letters, Volume 6, Issue 2, pp 137-147
DeSarbo, Wayne S.
Pennsylvania State University
Ramaswamy, Venkatram
University of Michigan, Stephen M. Ross School of Business
Cohen, Steven H.
Stratford Associates
Posted:
08 Jun 16
 

85.  
Analyzing Constant-Sum Multiple Criterion Data: A Segment-Level Approach | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Marketing Research Vol. 32, No. 2, pp. 222-232
Number of Pages in PDF File: 12
DeSarbo, Wayne S.
Pennsylvania State University
Ramaswamy, Venkatram
University of Michigan, Stephen M. Ross School of Business
Chatterjee, Rabikar
University of Pittsburgh
Posted:
08 Jun 16
0
(505,094)
 

86.  
A Mixture Likelihood Approach for Generalized Linear Models | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Classification, Volume 12, Issue 1, pp 21-55
Number of Pages in PDF File: 35
Wedel, Michel
University of Maryland - Robert H. Smith School of Business, Marketing Department
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
08 Jun 16
0
(505,094)
9

87.  
Young, Martin R.
Massey University - School of Economics and Finance
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
08 Jun 16
0
(505,094)
 

88.  
DeSarbo, Wayne S.
Pennsylvania State University
Lehmann, Donald R.
Columbia Business School - Marketing
Carpenter, Gregory
Sinha, Indrajit Jay
Temple University - Department of Marketing and Supply Chain Management
Posted:
08 Jun 16
0
(493,905)
1

89.  
DeSarbo, Wayne S.
Pennsylvania State University
Ramaswamy, Venkatram
University of Michigan, Stephen M. Ross School of Business
Wedel, Michel
University of Maryland - Robert H. Smith School of Business, Marketing Department
Bijmolt, Tammo H.A.
University of Groningen - Department of Marketing & Marketing Research
Posted:
08 Jun 16
 

90.  
Jedidi, Kamel
Columbia Business School - Marketing
Ramaswamy, Venkatram
University of Michigan, Stephen M. Ross School of Business
DeSarbo, Wayne S.
Pennsylvania State University
Wedel, Michel
University of Maryland - Robert H. Smith School of Business, Marketing Department
Posted:
08 Jun 16
 

91.  
Lenk, Peter
University of Michigan, Stephen M. Ross School of Business
DeSarbo, Wayne S.
Pennsylvania State University
Green, Paul E.
University of Pennsylvania, The Wharton School, Marketing Department (Deceased)
Young, Martin R.
Massey University - School of Economics and Finance
Posted:
08 Jun 16
 

92.  
DeSarbo, Wayne S.
Pennsylvania State University
Ramaswamy, Venkatram
University of Michigan, Stephen M. Ross School of Business
Wedel, Michel
University of Maryland - Robert H. Smith School of Business, Marketing Department
Bijmolt, Tammo H.A.
University of Groningen - Department of Marketing & Marketing Research
Posted:
08 Jun 16
0
(493,905)
 

93.  
Consideration Sets in Conjoint Analysis | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Marketing Research, Vol. 33, No. 3, pp. 364-372
Number of Pages in PDF File: 10
Jedidi, Kamel
Columbia Business School - Marketing
Kohli, Rajeev
Columbia Business School - Marketing
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
08 Jun 16
0
(477,591)
3

94.  
Bhattacharya, CB
European School of Management and Technology (ESMT)
Fader, Peter
University of Pennsylvania - Marketing Department
Lodish, Leonard M.
University of Pennsylvania - Marketing Department
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
08 Jun 16
 

95.  
An Exponential-Family Multidimensional Scaling Mixture Methodology | Show Abstract |
Journal of Business & Economic Statistics, Vol. 14, No. 4, pp. 447-459
Wedel, Michel
University of Maryland - Robert H. Smith School of Business, Marketing Department
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
08 Jun 16
 

96.  
A Latent Class Poisson Regression Model for Heterogeneous Count Data | Show Abstract |
Journal of Applied Econometrics, Vol. 8, No. 4, pp. 397-411
Wedel, Michel
University of Maryland - Robert H. Smith School of Business, Marketing Department
DeSarbo, Wayne S.
Pennsylvania State University
Ramaswamy, Venkatram
University of Michigan, Stephen M. Ross School of Business
Posted:
06 Jun 16
 

97.  
Care and Justice Moral Reasoning: A Multidimensional Scaling Approach | Show Abstract |
Multivariate Behavioral Research, Volume 28, Issue 4, (1993), pages 435-465
Lawner Weinberg, Sharon
New York University (NYU)
Yacker, Nancy L.
New York University (NYU)
Henkle Orenstein, Sonia
New York University (NYU)
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
06 Jun 16
 

98.  
Non-Spatial Tree Models for the Assessment of Competitive Market Structure: An Integrated Review of Marketing and Psychometric Literature | Show Abstract | Download This Paper | Open PDF in Browser |
Handbooks in Operations Research and Management Science: Marketing, Elsevier, New York, pp. 193–257,
Number of Pages in PDF File: 68
DeSarbo, Wayne S.
Pennsylvania State University
Manrai, Ajay K
University of Delaware
Manrai, Lalita A.
University of Delaware
Posted:
06 Jun 16
0
(505,094)
 

99.  
DeSarbo, Wayne S.
Pennsylvania State University
Chatterjee, Rabikar
University of Pittsburgh
Kim, Juyoung
Michigan State University
Posted:
06 Jun 16
0
(505,094)
 

100.  
A Conjoint-Based Product Designing Procedure Incorporating Price Competition | Show Abstract |
Journal of Product Innovation Management, Volume 11, Issue 5, (1994), Pages 451-459
Choi, S Chan
Rutgers Business School
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
06 Jun 16
 

101.  
DeSarbo, Wayne S.
Pennsylvania State University
Ramaswamy, Venkatram
University of Michigan, Stephen M. Ross School of Business
Posted:
06 Jun 16
0
(493,905)
1

102.  
DeSarbo, Wayne S.
Pennsylvania State University
Libby, Robert
Cornell University - Samuel Curtis Johnson Graduate School of Management
Jedidi, Kamel
Columbia Business School - Marketing
Posted:
06 Jun 16
0
(493,905)
 

103.  
A Disaggregate Negative Binomial Regression Procedure for Count Data Analysis | Show Abstract | Download This Paper | Open PDF in Browser |
Management Science, Vol. 40, No. 3, pp. 405-417, 1994
Number of Pages in PDF File: 14
Ramaswamy, Venkatram
University of Michigan, Stephen M. Ross School of Business
Anderson, Eugene W.
University of Michigan at Ann Arbor
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
06 Jun 16
0
(484,371)
1

104.  
A Review of Recent Developments in Latent Class Regression Models | Show Abstract | Download This Paper | Open PDF in Browser |
Advanced Methods of Marketing Research, R. Bagozzi (Ed.), Blackwell Pub., 352-388, 1994
Number of Pages in PDF File: 37
Wedel, Michel
University of Maryland - Robert H. Smith School of Business, Marketing Department
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
06 Jun 16
0
(477,591)
 

105.  
Latent Class Multidimensional Scaling. A Review of Recent Developments in the Marketing and Psychometric Literature | Show Abstract | Download This Paper | Open PDF in Browser |
Advanced Methods of Marketing Research, R. Bagozzi (Ed.), Blackwell Pub., 190-222, 1994
Number of Pages in PDF File: 35
DeSarbo, Wayne S.
Pennsylvania State University
Manrai, Ajay K
University of Delaware
Manrai, Lalita A.
University of Delaware
Posted:
06 Jun 16
0
(453,784)
1

106.  
A Latent Class Procedure for the Structural Analysis of Two-Way Compositional Data | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Classification, Volume 10, Issue 2, pp 159-193 (1993)
Number of Pages in PDF File: 35
DeSarbo, Wayne S.
Pennsylvania State University
Ramaswamy, Venkatram
University of Michigan, Stephen M. Ross School of Business
Lenk, Peter
University of Michigan, Stephen M. Ross School of Business
Posted:
04 Jun 16
0
(493,905)
 

107.  
Latent Class Metric Conjoint Analysis | Show Abstract | Download This Paper | Open PDF in Browser |
Marketing Letters, Volume 3, Issue 3, pp 273-288 (1992)
Number of Pages in PDF File: 16
DeSarbo, Wayne S.
Pennsylvania State University
Wedel, Michel
University of Maryland - Robert H. Smith School of Business, Marketing Department
Vriens, Marco
Microsoft Corporation
Ramaswamy, Venkatram
University of Michigan, Stephen M. Ross School of Business
Posted:
04 Jun 16
0
(472,572)
2

108.  
Ramaswamy, Venkatram
University of Michigan, Stephen M. Ross School of Business
DeSarbo, Wayne S.
Pennsylvania State University
Reibstein, David
Marketing Science Institute
Robinson, William T .
University of Michigan, Stephen M. Ross School of Business
Posted:
04 Jun 16
0
(477,591)
6

109.  
Jedidi, Kamel
Columbia Business School - Marketing
Ramaswamy, Venkatram
University of Michigan, Stephen M. Ross School of Business
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
04 Jun 16
0
(493,905)
 

110.  
Game Theoretic Derivations of Competitive Strategies in Conjoint Analysis | Show Abstract | Download This Paper | Open PDF in Browser |
Marketing Letters, Volume 4, Issue 4, pp 337-348 (1993)
Number of Pages in PDF File: 12
Choi, S Chan
Rutgers Business School
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
04 Jun 16
0
(484,371)
3

111.  
A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns | Show Abstract | Download This Paper | Open PDF in Browser |
The Journal of Marketing, Vol. 57, No. 4, pp. 60-71 (1993)
Number of Pages in PDF File: 13
Helsen, Kristiaan
Hong Kong University of Science & Technology (HKUST) - Department of Marketing
Jedidi, Kamel
Columbia Business School - Marketing
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
04 Jun 16
0
(484,371)
15

112.  
Jedidi, Kamel
Columbia Business School - Marketing
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
03 Jun 16
0
(493,905)
1

113.  
Cho, Jaewun
Arizona State University (ASU)
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
03 Jun 16
 

114.  
DeSarbo, Wayne S.
Pennsylvania State University
Johnson, Michael D.
Stephen M. Ross School of Business at the University of Michigan
Manrai, Ajay K
University of Delaware
Manrai, Lalita A.
University of Delaware
Edwards, Elizabeth A.
University of Michigan, Stephen M. Ross School of Business
Posted:
03 Jun 16
 

115.  
Choi, S Chan
Rutgers Business School
DeSarbo, Wayne S.
Pennsylvania State University
Harker, Patrick T.
University of Pennsylvania - Operations & Information Management Department
Posted:
03 Jun 16
 

116.  
DeSarbo, Wayne S.
Pennsylvania State University
Manrai, Ajay K
University of Delaware
Posted:
03 Jun 16
0
(484,371)
5

117.  
Chatterjee, Rabikar
University of Pittsburgh
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
03 Jun 16
 

118.  
DeSarbo, Wayne S.
Pennsylvania State University
Manrai, Ajay K
University of Delaware
Burke, Raymond R.
University of Pennsylvania - The Wharton School
Posted:
02 Jun 16
0
(493,905)
1

119.  
Carroll, J. Douglas
Rutgers, The State University of New Jersey (Deceased)
De Soete, Geert
Ghent University-Universiteit Gent
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
02 Jun 16
0
(472,572)
 

120.  
Product Positioning Under Price Competition | Show Abstract | Download This Paper | Open PDF in Browser |
Management Science Vol. 36 No. 2, pp. 175-199, 1990
Number of Pages in PDF File: 26
Choi, S Chan
Rutgers Business School
DeSarbo, Wayne S.
Pennsylvania State University
Harker, Patrick T.
University of Pennsylvania - Operations & Information Management Department
Posted:
02 Jun 16
0
(467,758)
1

121.  
A Simulated Annealing Methodology for Clusterwise Linear Regression | Show Abstract | Download This Paper | Open PDF in Browser |
Psychometrika, Volume 54, Issue 4, pp 707-736, December 1989
Number of Pages in PDF File: 30
DeSarbo, Wayne S.
Pennsylvania State University
Oliver, Richard L.
Vanderbilt University - Marketing
Rangaswamy, Arvind
Pennsylvania State University - Department of Marketing
Posted:
02 Jun 16
0
(493,905)
3

122.  
Ramaswamy, Venkatram
University of Michigan, Stephen M. Ross School of Business
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
02 Jun 16
0
(493,905)
3

123.  
DeSarbo, Wayne S.
Pennsylvania State University
Jedidi, Kamel
Columbia Business School - Marketing
Cool, Karel
INSEAD - Strategy
Schendel, Dan
Purdue University
Posted:
02 Jun 16
 

124.  
Probabilistic Multidimensional Scaling Models for Analyzing Consumer Choice Behavior | Show Abstract | Download This Paper | Open PDF in Browser |
Advances in Psychology Volume 60 New Developments in Psychological Choice Modeling, Pages 291–315, 1989,
Number of Pages in PDF File: 13
DeSarbo, Wayne S.
Pennsylvania State University
De Soete, Geert
Ghent University-Universiteit Gent
Jedidi, Kamel
Columbia Business School - Marketing
Posted:
01 Jun 16
0
(493,905)
 

125.  
The Impact of Product-Related Announcements on Consumer Purchase Intentions | Show Abstract | Download This Paper | Open PDF in Browser |
Advances in Consumer Research, Vol. 17 Issue 1, pp. 342-350, 1990
Number of Pages in PDF File: 10
Burke, Raymond R.
University of Pennsylvania - The Wharton School
Cho, Jaewun
Arizona State University (ASU)
DeSarbo, Wayne S.
Pennsylvania State University
Mahajan, Vijay
University of Texas at Austin - Department of Marketing
Posted:
01 Jun 16
0
(477,591)
 

126.  
On the Creation of Acceptable Conjoint Analysis Experimental Designs | Show Abstract | Download This Paper | Open PDF in Browser |
Decision Sciences, Volume 22, Issue 2, pages 435–442,
Number of Pages in PDF File: 8
Steckel, Joel
New York University (NYU) - Department of Marketing
DeSarbo, Wayne S.
Pennsylvania State University
Mahajan, Vijay
University of Texas at Austin - Department of Marketing
Posted:
01 Jun 16
0
(477,591)
 

127.  
A Latent Class Probit Model for Analyzing Pick Any/N Data | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Classification, Volume 8, Issue 1, pp 45-63
Number of Pages in PDF File: 19
De Soete, Geert
Ghent University-Universiteit Gent
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
01 Jun 16
0
(493,905)
 

128.  
DeSarbo, Wayne S.
Pennsylvania State University
Howard, Daniel J.
Southern Methodist University (SMU) - Edwin L. Cox School of Business
Jedidi, Kamel
Columbia Business School - Marketing
Posted:
01 Jun 16
0
(493,905)
2

129.  
On the Measurement of Perceived Consumer Risk | Show Abstract | Download This Paper | Open PDF in Browser |
Decision Sciences, Volume 22, Issue 4, pages 927–939,
Number of Pages in PDF File: 13
Havlena, William J.
Southern Methodist University (SMU)
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
01 Jun 16
0
(493,905)
 

130.  
DeSarbo, Wayne S.
Pennsylvania State University
Jedidi, Kamel
Columbia Business School - Marketing
Johnson, Michael D.
Stephen M. Ross School of Business at the University of Michigan
Posted:
01 Jun 16
0
(472,572)
 

131.  
DeSarbo, Wayne S.
Pennsylvania State University
Jedidi, Kamel
Columbia Business School - Marketing
Steckel, Joel
New York University (NYU) - Department of Marketing
Posted:
01 Jun 16
0
(493,905)
 

132.  
Deception by Implication: An Experimental Investigation | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Consumer Research Vol. 14, No. 4, pp. 483-494
Number of Pages in PDF File: 12
Burke, Raymond R.
University of Pennsylvania - The Wharton School
DeSarbo, Wayne S.
Pennsylvania State University
Oliver, Richard L.
Vanderbilt University - Marketing
Robertson, Thomas S.
University of Pennsylvania - Marketing Department
Posted:
30 May 16
0
(477,591)
1

133.  
DeSarbo, Wayne S.
Pennsylvania State University
Cron, William L.
Southern Methodist University (SMU)
Posted:
30 May 16
0
(505,094)
8

134.  
DeSarbo, Wayne S.
Pennsylvania State University
De Soete, Geert
Ghent University-Universiteit Gent
Carroll, J. Douglas
Rutgers, The State University of New Jersey (Deceased)
Ramaswamy, Venkatram
University of Michigan, Stephen M. Ross School of Business
Posted:
30 May 16
 

135.  
Two Classes of Stochastic Tree Unfolding Models | Show Abstract | Download This Paper | Open PDF in Browser |
Advances in Psychology Volume 60, New Developments in Psychological Choice Modeling, Pages 161–176 ,
Number of Pages in PDF File: 9
Carroll, J. Douglas
Rutgers, The State University of New Jersey (Deceased)
DeSarbo, Wayne S.
Pennsylvania State University
De Soete, Geert
Ghent University-Universiteit Gent
Posted:
30 May 16
0
(505,094)
 

136.  
Optimal Advertising and Pricing for a Three-Stage Time-Lagged Monopolistic Diffusion Model Incorporating Income | Show Abstract | Download This Paper | Open PDF in Browser |
Optimal Control Applications and Methods Volume 10, Issue 4, pages 313–331,
Number of Pages in PDF File: 19
Jedidi, Kamel
Columbia Business School - Marketing
Eliashberg, J.
University of Pennsylvania - Marketing Department
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
30 May 16
0
(493,905)
 

137.  
DeSarbo, Wayne S.
Pennsylvania State University
Cho, Jaewun
Arizona State University (ASU)
Posted:
30 May 16
0
(484,371)
1

138.  
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
29 May 16
0
(477,591)
 

139.  
Alternating Least Squares Optimal Variable Weighting Algorithms for Ultrametric and Additive Tree Representations | Show Abstract | Download This Paper | Open PDF in Browser |
CLASSIFICATION AS A TOOL OF RESEARCH, W. Gaul and M. Schader (Eds.), Elsevier Science Publishers B.V. (North-Holland), pp. 97-103
Number of Pages in PDF File: 7
De Soete, Geert
Ghent University-Universiteit Gent
Carroll, J. Douglas
Rutgers, The State University of New Jersey (Deceased)
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
28 May 16
0
(493,905)
 

140.  
Response Determinants in Satisfaction Judgments | Show Abstract | Download This Paper | Open PDF in Browser |
The Journal of Consumer Research, Vol. 14, No. 4, pp. 495-507, 1988
Number of Pages in PDF File: 14
Oliver, Richard L.
Vanderbilt University - Marketing
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
28 May 16
0
(484,371)
5

141.  
Selecting Competitive Tactics: Try a Strategy Map | Show Abstract |
Sloan Management Review, (1987) Vol. 28 No. 3, pp. 5-15
Oliva, Terence A.
Independent
Day, Diana L.
University of Pennsylvania - The Wharton School
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
27 May 16
 

142.  
Oliva, Terence A.
Independent
DeSarbo, Wayne S.
Pennsylvania State University
Day, Diana L.
University of Pennsylvania - The Wharton School
Jedidi, Kamel
Columbia Business School - Marketing
Posted:
27 May 16
 

143.  
A Stochastic Three-Way Unfolding Model for Asymmetric Binary Data | Show Abstract | Download This Paper | Open PDF in Browser |
Applied Psychological Measurement, (1987) Vol. 11, No. 4, pp. 397-418
Number of Pages in PDF File: 23
DeSarbo, Wayne S.
Pennsylvania State University
Lehmann, Donald R.
Columbia Business School - Marketing
Holbrook, Morris
Columbia University
Havlena, William J.
Southern Methodist University (SMU)
Gupta, Sunil
Harvard Business School
Posted:
27 May 16
0
(484,371)
 

144.  
DeSarbo, Wayne S.
Pennsylvania State University
Day, Diana L.
University of Pennsylvania - The Wharton School
Oliva, Terence A.
Independent
Posted:
27 May 16
 

145.  
DeSarbo, Wayne S.
Pennsylvania State University
De Soete, Geert
Ghent University-Universiteit Gent
Eliashberg, J.
University of Pennsylvania - Marketing Department
Posted:
27 May 16
0
(484,371)
 

146.  
A Friction Model for Describing and Forecasting Price Changes | Show Abstract | Download This Paper | Open PDF in Browser |
Marketing Science Vol. 6, No. 4, pp. 299-319, Fall 1987
Number of Pages in PDF File: 21
DeSarbo, Wayne S.
Pennsylvania State University
Rao, Vithala R.
Cornell University - Samuel Curtis Johnson Graduate School of Management
Steckel, Joel
New York University (NYU) - Department of Marketing
Wind, Yoram Jerry
University of Pennsylvania - Marketing Department
Colombo, Richard
New York University (NYU)
Posted:
27 May 16
0
(472,572)
3

147.  
Criteria for Corporate Venturing: Importance Assigned by Managers | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Business Venturing Volume 2, Issue 4, Pages 329-350, 1987
Number of Pages in PDF File: 22
DeSarbo, Wayne S.
Pennsylvania State University
MacMillan, Ian C.
University of Pennsylvania - Management Department
Day, Diana L.
University of Pennsylvania - The Wharton School
Posted:
27 May 16
0
(477,591)
4

148.  
DeSarbo, Wayne S.
Pennsylvania State University
Batsell, Richard
Rice University
Posted:
27 May 16
0
(493,905)
 

149.  
A Customized Market Response Model: Development, Estimation, and Empirical Testing | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of the Academy of Marketing Science, Volume 16, Issue 1, pp 128-140, 1988
Number of Pages in PDF File: 13
Rao, Vithala R.
Cornell University - Samuel Curtis Johnson Graduate School of Management
Wind, Yoram Jerry
University of Pennsylvania - Marketing Department
DeSarbo, Wayne S.
Pennsylvania State University
Posted:
27 May 16
0
(467,758)
 

150.  
Genfold2: A General Unfolding Methodology for the Analysis of Preference/Dominance Data | Show Abstract | Download This Paper | Open PDF in Browser |
Advances in Psychology, Volume 60 New Developments in Psychological Choice Modeling, Pages 57–75,
Number of Pages in PDF File: 19
DeSarbo, Wayne S.
Pennsylvania State University
Rao, Vithala R.
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
27 May 16
0
(484,371)
 


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1.  
Proper Mix of Promotional Offerings Can Produce for Teams | Show Abstract | Download This Paper | Open PDF in Browser |
Sports Business Journal, 15, (24), p. 18, 2012
Number of Pages in PDF File: 3
DeSarbo, Wayne S.
Pennsylvania State University
Stadler Blank, Ashley
Pennsylvania State University
McKeon, Chris
Pennsylvania State University - Department of Marketing
Posted:
22 Jun 16
0
 


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