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Kunz, Werner H.
 SSRN Author Rank: 38,482 by Downloads
 College of Management
 

University of Massachusetts


 M-5-213 – 100 Morrissey Boulevard
 Boston, 02125
 United States
 email address

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. Kunz, Werner H.'s Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
448		 Total
Citations
0
Authors Date Downloads
 (Rank) 		Citations
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1.  
Toward a Deeper Understanding of Service Marketing: The Past, the Present, and the Future | Show Abstract | Download |
International Journal of Research in Marketing, Vol. 28, No. 3, 2011
Accepted Paper Series
Kunz, Werner H.
University of Massachusetts
Hogreve, Jens
Catholic University of Eichstaett-Ingolstadt
Posted:
19 Mar 11
Last Revised:
30 Jun 11
273
(54,292) 		 
2.  
Consumer Trust in Service Companies: A Multiple Mediating Analysis | Show Abstract | Download |
Managing Service Quality, Vol. 20, pp. 4-25, 2010
Accepted Paper Series
Kunz, Werner H.
University of Massachusetts
Kantsperger, Roland
Ludwig Maximilians University of Munich
Posted:
08 Jun 11
109
(128,486) 		 
3.  
How Does Perceived Firm Innovativeness Affect the Consumer? | Show Abstract | Download |
Journal of Business Research, Vol. 64, 2011
Accepted Paper Series
Kunz, Werner H.
University of Massachusetts
Schmitt, Bernd H.
Columbia Business School - Marketing
Meyer, Anton
Ludwig Maximilians University of Munich
Posted:
08 Jun 11
56
(192,155) 		 
4.  
Obal, Michael W.
Temple University - Department of Marketing and Supply Chain Management
Kunz, Werner H.
University of Massachusetts
Posted:
19 Apr 13
10
(313,256) 		 
5.  
How to Master the Challenges of Service Mass Customization - A Persona-Based Approach | Show Abstract |
HANDBOOK OF RESEARCH IN MASS CUSTOMIZATION AND PERSONALIZATION
Accepted Paper Series
Kunz, Werner H.
University of Massachusetts
Haas , Michael
A.T. Kearney GmbH
Posted:
20 May 10
Last Revised:
18 Mar 11
 

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