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Wong, Amy's
Scholarly Papers
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Downloads
493 |
Total
Citations
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1.
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Wong, Amy
U21Global Graduate School Zhou, Lianxi
Lingnan University
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231
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Consumer behavior, Brands, Marketing, People's Republic of China
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2.
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Wong, Amy
U21Global Graduate School Dean, Alison
affiliation not provided to SSRN
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213
(70,907)
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Consumer behavior, Customer loyalty, Service orientation, Price, Perceived value, China
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3.
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Wong, Amy
U21Global Graduate School Fitzsimmons, Jason
U21Global Graduate School
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49
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Student evaluation of faculty, Student satisfaction, Professor facilitator performance, U21Global
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4.
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Bechter, Clemens
Thammasat University - Faculty of Commerce and Accountancy Wong, Amy
U21Global Graduate School
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Marketing strategy, e-business, branding, customer loyalty, alliances, online travel, PocketSherpa, Localyte
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5.
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Bechter, Clemens
Thammasat University - Faculty of Commerce and Accountancy Wong, Amy
U21Global Graduate School
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Marketing strategy, country branding, positioning, international partnerships
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6.
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Wong, Amy
U21Global Graduate School
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Services marketing, Services management, Service encounters, Technology, Customer experience, Tourism and hospitality, Club Med
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7.
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Wong, Amy
U21Global Graduate School
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Services management, operations management, theme park planning, competitive advantage, The Walt Disney Company, Shanghai, China
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8.
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Wong, Amy
U21Global Graduate School
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Health care industry, Health care reforms, Service quality, China
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9.
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Wong, Amy
U21Global Graduate School
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Mergers and acquisitions, Automobile industry, Volkswagen, Porsche, Germany
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10.
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Williams, Lloyd
affiliation not provided to SSRN Wong, Amy
U21Global Graduate School
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Corporate social responsibility, Corporate sustainability, Change strategies, Change agent roles, Business education, North America
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11.
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Sigala, Marianna
University of the Aegean Wong, Amy
U21Global Graduate School
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Services management, Services operations, Global HRM, Customer service, Hospitality industry, Marriott International, North America
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12.
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Bechter, Clemens
Thammasat University - Faculty of Commerce and Accountancy Wong, Amy
U21Global Graduate School
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05 May 10
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Last Revised:
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02 Jun 11
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Marketing strategy, Positioning, Branding, Beverage industry, Krating Daeng, Thailand
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13.
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Bechter, Clemens
Thammasat University - Faculty of Commerce and Accountancy Wong, Amy
U21Global Graduate School
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Global marketing, Branding, Competition, Automobile industry, Tata Motors, India
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