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Jamal, Zainab's
Scholarly Papers
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1.
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Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content
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Albuquerque, Paulo
University of Rochester - Simon School of Business Chatow, Udi
Hewlett-Packard Laboratories, Palo Alto Chen, Kay-Yut
Hewlett-Packard Laboratories Jamal, Zainab
HP Labs
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Posted:
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24 Oct 12
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Last Revised:
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01 Nov 12
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Albuquerque, Paulo
University of Rochester - Simon School of Business Chatow, Udi
Hewlett-Packard Laboratories, Palo Alto Chen, Kay-Yut
Hewlett-Packard Laboratories Jamal, Zainab
HP Labs
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demand modeling, user-generated content, online marketing, two-sided markets
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Schweidel, David A.
Emory University - Department of Marketing Park, Young-Hoon
Cornell University - Samuel Curtis Johnson Graduate School of Management Jamal, Zainab
HP Labs
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18 Aug 10
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Last Revised:
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14 Apr 11
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109
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Duration model, copula, customer base analysis
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3.
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Schweidel, David A.
Emory University - Department of Marketing Park, Young-Hoon
Cornell University - Samuel Curtis Johnson Graduate School of Management Jamal, Zainab
HP Labs
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customer base analysis, Latent Changepoint Model, Multivariate Choice Model
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