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Liwu Hsu

SSRN Author Rank: 42,948 by Downloads


Boston University - Department of Marketing

 United States
 email address

Boston University - Questrom School of Business

 595 Commonwealth Avenue
 Boston, MA MA 02215
 United States
 email address

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Branding and Firm Value | Show Abstract | Download This Paper | Open PDF in Browser |
HANDBOOK OF MARKETING AND FINANCE, Shankar Ganesan and Sunder Bharadwaj, eds., Edward Elgar Publishing, 2011
Number of Pages in PDF File: 58
Srinivasan, Shuba
Boston University - Questrom School of Business
Hsu, Liwu
Boston University - Questrom School of Business
Fournier, Susan
Boston University
12 Feb 11

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