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Hsu, Liwu


 SSRN Author Rank: 41,025 by Downloads
 

Boston University - School of Management


 595 Commonwealth Avenue
 Boston, MA MA 02215
 United States
 email address
 

Boston University - Department of Marketing


 United States
 email address

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. Hsu, Liwu's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
520
Total
Citations
2
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
Branding and Firm Value | Show Abstract | Download |
HANDBOOK OF MARKETING AND FINANCE, Shankar Ganesan and Sunder Bharadwaj, eds., Edward Elgar Publishing, 2011
Accepted Paper Series
Srinivasan, Shuba
Boston University - School of Management
Hsu, Liwu
Boston University - School of Management
Fournier, Susan
Boston University
Posted:
12 Feb 11
520
(29,796)
2


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