Stillwater, OK 74078
http://www.zablah.com
Oklahoma State University
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Customer Relationship Management, CRM, CRM Technology, Sales Force Automation, SFA, Personal Selling
Customer Relationship Management, CRM, Interaction Management, Knowledge Management, Relationship Marketing
Branding, Industrial Branding, Business-to-Business, Field Study, Purchase Risk
Personality, Word-of-Mouth Communications, Cross-Cultural, Measurement Invariance
Brand sensitivity, organizational buying behavior, purchase importance, purchase complexity, information processing theory
Branding, Industrial Branding, Business-to-Business, Hierarchy of Effects, Brand Measurement
Customer Relationship Management, CRM, CRM Technology, Relationship Investment, Relationship Marketing and Management, Multi-Level Modeling
Cause Related Marketing, Personal Selling, Direct Selling
Employee Customer Orientation, Unit Customer Orientation Climate, Services Marketing and Management, Multi-Level Modeling, Synergistic Person-Situation Interaction
New product selling, innovation-marketing interface, Job Demands-Resource Theory
Employee Turnover, Job Satisfaction, Mentoring, Organizational Commitment, Race
Partner Relationship Management, Customer Relationship Management, CRM, Industrial Marketing, Business-to-Business Marketing