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Reimann, Martin

 

University of Southern California


 Los Angeles, CA 90089
 United States
 email address

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1.  
Competition-Motivated Corporate Social Responsibility | Show Abstract |
Journal of Business Research, Forthcoming
Accepted Paper Series
Kemper, Jan
Zalando GmbH
Schilke, Oliver
University of California, Los Angeles (UCLA)
Reimann, Martin
University of Southern California
Wang, Xuyi
Tongji University
Brettel, Malte
Aachen University of Technology (RWTH)
Posted:
29 Nov 12
 

2.  
Product Differentiation by Aesthetic and Creative Design: A Psychological and Neural Framework of Design Thinking | Show Abstract |
DESIGN THINKING: UNDERSTAND – IMPROVE – APPLY, pp. 45-58, H. Plattner, C. Meinel, L. Leifer, eds., Springer, 2010
Accepted Paper Series
Reimann, Martin
University of Southern California
Schilke, Oliver
University of California, Los Angeles (UCLA)
Posted:
08 Feb 12
Last Revised:
29 Nov 12
 

3.  
What Drives Key Informant Accuracy? | Show Abstract |
Journal of Marketing Research, Vol. 49, No. 4, pp. 594-608, 2012
Accepted Paper Series
Homburg, Christian
University of Mannheim - Department of Marketing
Klarmann, Martin
Karlsruhe Institute of Technology
Reimann, Martin
University of Southern California
Schilke, Oliver
University of California, Los Angeles (UCLA)
Posted:
23 Jan 12
Last Revised:
29 Nov 12
 

4.  
When Does International Marketing Standardization Matter to Firm Performance? | Show Abstract |
Journal of International Marketing, Vol. 17, No. 4, pp. 24-46, 2009
Accepted Paper Series
Schilke, Oliver
University of California, Los Angeles (UCLA)
Reimann, Martin
University of Southern California
Thomas, Jacquelyn S.
Southern Methodist University (SMU) - Edwin L. Cox School of Business
Posted:
07 Mar 11
Last Revised:
28 Nov 12
 

5.  
Functional Magnetic Resonance Imaging in Consumer Research: A Review and Application | Show Abstract |
Psychology & Marketing, Vol. 28, No. 6, pp. 608–637, 2011
Accepted Paper Series
Reimann, Martin
University of Southern California
Schilke, Oliver
University of California, Los Angeles (UCLA)
Neuhaus, Carolin
University of Bonn
Weber, Bernd
University of Bonn
Zaichkowsky, Judith
Simon Fraser University
Posted:
04 Mar 11
Last Revised:
28 Nov 12
 

6.  
Toward an Understanding of Industry Commoditization: Its Nature and Role in Evolving Marketing Competition | Show Abstract |
International Journal of Research in Marketing, Vol. 27, No. 2, pp. 188-197, 2010
Accepted Paper Series
Reimann, Martin
University of Southern California
Schilke, Oliver
University of California, Los Angeles (UCLA)
Thomas, Jacquelyn S.
Southern Methodist University (SMU) - Edwin L. Cox School of Business
Posted:
04 Mar 11
Last Revised:
28 Nov 12
 

7.  
Customer Relationship Management and Firm Performance: The Mediating Role of Business Strategy | Show Abstract |
Journal of the Academy of Marketing Science, Vol. 38, No. 3, pp. 326-346, 2010
Accepted Paper Series
Reimann, Martin
University of Southern California
Schilke, Oliver
University of California, Los Angeles (UCLA)
Thomas, Jacquelyn S.
Southern Methodist University (SMU) - Edwin L. Cox School of Business
Posted:
03 Mar 11
Last Revised:
28 Nov 12
 


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