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Qiang Liu

SSRN Author Rank: 31,439 by Downloads

 Assistant Professor
 

Purdue University - Krannert School of Management


 1310 Krannert Building
 West Lafayette, IN 47907-1310
 United States
 email address

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. Qiang Liu's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
1,005
Total
Citations
2
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
The Impact of Direct-to-Consumer Advertising of Prescription Drugs on Physician Visits and Drug Requests: Empirical Findings and Public Policy Implications | Show Abstract | Download This Paper | Open PDF in Browser |
International Journal of Research in Marketing, Forthcoming, Johnson School Research Paper Series No. 26-11
Number of Pages in PDF File: 40
Liu, Qiang
Purdue University - Krannert School of Management
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
11 Apr 11
Last Revised:
19 Sep 14
231
(89,214)
2

2.  
A Micro-level Diffusion Model for New Drug Adoption | Show Abstract | Download This Paper | Open PDF in Browser |
Journal of Product Innovation Management, Forthcoming, Johnson School Research Paper Series No. 25-2011
Number of Pages in PDF File: 31
Liu, Qiang
Purdue University - Krannert School of Management
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
05 Apr 11
Last Revised:
16 Sep 12
181
(113,388)
 

3.  
The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments | Show Abstract | Download This Paper | Open PDF in Browser |
Liu, Q., Steenburgh, T. J., and Gupta, S. (2015). The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments. Marketing Science, vol. 34 (1), 144-159. , Darden Business School Working Paper No. 1923329, Harvard Business School Marketing Unit Working Paper No. 12-012
Number of Pages in PDF File: 44
Liu, Qiang
Purdue University - Krannert School of Management
Steenburgh, Thomas J.
University of Virginia - Darden Graduate School of Business
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
06 Sep 11
Last Revised:
30 Nov 15
141
(130,968)
 

4.  
Liu, Qiang
Purdue University - Krannert School of Management
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Liu, Hongju
University of Connecticut
Posted:
03 Sep 13
Last Revised:
10 Aug 16
110
(130,252)
 

5.  
Liu, Hongju
University of Connecticut
Liu, Qiang
Purdue University - Krannert School of Management
Chintagunta, Pradeep K.
University of Chicago
Posted:
08 Mar 14
Last Revised:
29 Jul 16
90
(150,017)
 

6.  
Liu, Qiang
Purdue University - Krannert School of Management
Liu, Hongju
University of Connecticut
Kalwani, Manohar U.
Purdue University
Posted:
10 Oct 15
Last Revised:
29 Jun 16
0
(277,869)
 


Records 1 - 6 of 6 matches
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