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Liu, Qiang


 SSRN Author Rank: 42,955 by Downloads
 Assistant Professor
 

Purdue University - Krannert School of Management


 1310 Krannert Building
 West Lafayette, IN 47907-1310
 United States
 email address

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. Liu, Qiang's Scholarly Papers Click on the title of any column to sort the table by that column.
Aggregate Statistics
Total
Downloads
443
Total
Citations
1
Authors Date Downloads
 (Rank)
Citations
ACTIONS:    Email Selected Abstracts    Export Selected Bibliographic Info    VIEW: Selected      Original List     All Versions       All Abstracts       Legend
1.  
The Impact of Direct-to-Consumer Advertising of Prescription Drugs on Physician Visits and Drug Requests: Empirical Findings and Public Policy Implications | Show Abstract | Download |
International Journal of Research in Marketing, Forthcoming, Johnson School Research Paper Series No. 26-11
Accepted Paper Series
Liu, Qiang
Purdue University - Krannert School of Management
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
11 Apr 11
Last Revised:
15 Apr 11
193
(87,448)
1

2.  
A Micro-level Diffusion Model for New Drug Adoption | Show Abstract | Download |
Journal of Product Innovation Management, Forthcoming, Johnson School Research Paper Series No. 25-2011
Accepted Paper Series
Liu, Qiang
Purdue University - Krannert School of Management
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
05 Apr 11
Last Revised:
16 Sep 12
142
(115,560)
 

3.  
The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments | Show Abstract | Download |
Harvard Business School Marketing Unit Working Paper No. 12-012
Working Paper Series
Liu, Qiang
Purdue University - Krannert School of Management
Steenburgh, Thomas J.
University of Virginia - Darden Graduate School of Business
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Posted:
06 Sep 11
62
(201,995)
 

4.  
Liu, Qiang
Purdue University - Krannert School of Management
Gupta, Sachin
Cornell University - Samuel Curtis Johnson Graduate School of Management
Venkataraman, Sriram
Cornell University - Samuel Curtis Johnson Graduate School of Management
Liu, Hongju
University of Connecticut
Posted:
03 Sep 13
36
(254,922)
 

5.  
Liu, Hongju
University of Connecticut
Liu, Qiang
Purdue University - Krannert School of Management
Chintagunta, Pradeep K.
University of Chicago
Posted:
08 Mar 14
10
(346,077)
 


Records 1 - 5 of 5 matches
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