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Vieira, Valter Afonso

SSRN Author Rank: 46,585 by Downloads

Marketing Professor

Universidade Estadual de Maringa (UEM)

Av. Colombo 5790
Maringá, Parana 87020900
Brazil

HOME PAGE: http://www.uem.br
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Vieira, Valter Afonso's Scholarly Papers Click on the title of any column to sort the table by that column.

Aggregate Statistics

Total
Downloads
330

Total
Citations
0

Papers (10)

Authors

Date

Downloads

(Rank)

Citations

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1.

An Analysis of the General Measure of Brand Engagement in Self-Concept | Show Abstract | Download |
Working Paper Series

Vieira, Valter Afonso

Universidade Estadual de Maringa (UEM)

Posted:

15 Jun 11

84
(151,441)

2.

An Evaluation of the Need for Touch Scale and its Relationship with Need for Cognition, Need for Input and Consumer Response | Show Abstract | Download |
Working Paper Series

Vieira, Valter Afonso

Universidade Estadual de Maringa (UEM)

Posted:

15 Jun 11

69
(170,445)

3.

When More is Less and Less is More: The Over Choice Hypothesis | Show Abstract | Download |
Working Paper Series

Vieira, Valter Afonso

Universidade Estadual de Maringa (UEM)

Posted:

15 Jun 11

58
(186,637)

4.

Moderação, Mediação, Moderadora-Mediadora e Efeitos Indiretos EM Modelagem de Equações Estruturais: Uma Aplicação no Modelo de Desconfirmação de Expectativas (Moderator, Mediator, Moderator-Mediator and Indirect Effects in Structural Equation Modeling: An Application in the Expectation Model) | Show Abstract | Download |
R. Adm., Vol. 44, No. 1, pp. 17-33, 2009
Accepted Paper Series

Vieira, Valter Afonso

Universidade Estadual de Maringa (UEM)

Posted:

29 Apr 11

46
(207,524)

5.

Who is Who in Marketing Academy? What is His/Her Best Paper? How Much is It Cited? Understanding the Long Term Contribution and Productivity from the Brazilian Scientists | Show Abstract | Download |
Working Paper Series

Vieira, Valter Afonso

Universidade Estadual de Maringa (UEM)

Posted:

16 May 11

29
(245,618)

6.

Is the Need to Evaluate a Real Consumer Need? | Show Abstract | Download |
Working Paper Series

Vieira, Valter Afonso

Universidade Estadual de Maringa (UEM)

Posted:

28 Apr 11

12
(303,224)

7.

An Inventory of the Characteristics of the Marketing Scales Created and Tested in Brazil (Uma Analise dos Atributos Importantes no Processo de Decisao de Compra de Notebooks Utilizando Escalonamento Multidimensional) | Show Abstract | Download |
Accepted Paper Series

Vieira, Valter Afonso

Universidade Estadual de Maringa (UEM)

Slongo, Luiz Antonio

affiliation not provided to SSRN

Posted:

27 Apr 11

12
(303,224)

8.

Antecedents and Consequences of Market Orientation: A Brazilian Meta-Analysis and an International Mega-Analysis | Show Abstract | Download |
Working Paper Series

Vieira, Valter Afonso

Universidade Estadual de Maringa (UEM)

Posted:
28 Apr 11
Last Revised:
17 May 11

11
(306,628)

9.

An Analysis of the E-Tailq as Instrument for Measuring Quality in the Electronic Retail | Show Abstract | Download |
Rae, Vol. 48, No. 4, p. 20, 2008
Accepted Paper Series

Vieira, Valter Afonso

Universidade Estadual de Maringa (UEM)

Posted:
29 Apr 11
Last Revised:
18 Jun 11

9
(313,144)

10.

Motivational Orientation Between Arousal and Task and Recreational Orientation in Stores | Show Abstract | Download |
Working Paper Series

Vieira, Valter Afonso

Universidade Estadual de Maringa (UEM)

Posted:
28 Apr 11
Last Revised:
18 Jun 11

0
(348,737)

Records 1 - 10 of 10 matches
[ 1 ]

Vieira, Valter Afonso's Other Papers Note: the statistics on these "Other Papers" are not used in determining an Author's rank.
Click on the title of any column to sort the table by that column.

Aggregate Statistics

Total
Downloads
2

Total
Citations
0

Papers (2)

Authors

Date

Downloads

Citations

ACTIONS:

Email Selected Abstracts

Export Selected Bibliographic Info

VIEW: Selected

Original List

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All Abstracts

Legend

1.

Avaliação Das Relações Entre Qualidade De Serviço Do Site, Satisfação, Valor Percebido, Lealdade E Boca a Boca Por Meio De Um Modelo Teórico | Show Abstract | Download |
R. Adm., Vol. 44, No. 2, pp. 131-146, 2009
Accepted Paper Series

Vieira, Valter Afonso

Universidade Estadual de Maringa (UEM)

Matos, Celso Augusto de

Unisinos Business School, University of the Sinos Valley (Unisinos)

Slongo, Luiz Antonio

affiliation not provided to SSRN

Posted:

29 Apr 11

1

2.

Pesquisa Qualitativa EM Marketing E Suas Variações | Show Abstract | Download |
Working Paper Series

Vieira, Valter Afonso

Universidade Estadual de Maringa (UEM)

Posted:

28 Apr 11

1

Records 1 - 2 of 2 matches
[ 1 ]

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